Food is the basic necessity of life, but what if your food is adulterated or contaminated at the very basic level during production!

Today, food adulteration is a major issue in India, producers/manufacturers have gone blind when it comes to quality and they only focus on quantity, which not only affects the flavour and nutrition of the food but also affects the consumer’s health. But one such a duo of young farmers from the Malwa region of Punjab has aimed to provide only pure food to the community.

This is the story of Navdeep Balli and Gursharan Singh who entered the market with their unique product – raw turmeric pickle and became popular within a short span of time.

Coming from a well-educated background, these two young men decided to provide what is good for the society. All this started when they discovered multiple benefits and home remedies of raw turmeric that helps in controlling bad cholesterol, curing skin diseases, allergies, and wounds, also helps in preventing cancer like deathly disease and many other disease preventing properties.

From the beginning both the friends had decided to do something different, so they started turmeric cultivation and reaped good yield of 80-90 quintal per acre. After that, they decided to process their harvest themselves and sell it in the market in the form of raw turmeric pickle. The place from where their product get noted among the people was Bathinda’s Sunday Market and now they have started selling it in many places in the town.

Before entering the food processing business, Navdeep and Gursharan consulted the district senior agricultural expert – Dr. Parmeshwar Singh and took his advice over farming. Today, even the doctor himself feels very much proud that by following his advice both these young fellas are doing good in the food processing market and are coming up with more basic pure processed food products to be used in the kitchen directly or indirectly.

After the raw turmeric pickle success, Navdeep and Gursharan got their processing plant established in Rampura and currently their product list has more than 10 items, which includes Raw Turmeric, Raw Turmeric Pickle, Turmeric Powder, Chilli Powder, Sabzi Masala, Coriander Powder, Butter Milk (lassi), Curd, Chat Masala, Garlic Pickle, Cumin Seeds, Gram Flour (besan), Tea Masala etc.

This duo is not only making food processing a profitable venture but are also encouraging other farmers to adopt food processing with farming to gain better revenue.

Future Plans: Planning to adopt crop diversification in the future to make their harvest nutrient rich and farming more economical. Also planning to sell their processed products to farther areas, and make people aware of food adulteration and importance of health.

Message
Farmer should start food processing with farming if they are seeking better returns from agriculture.