It is said that those who want to achieve something in their life, for them only a small motivation or inspiration is enough. God has sent everyone with a gift box, only a few of them open their package and identify their hidden talent, and most of the people never dare to do that due to lack of confidence. But a girl from Moga dared to recognized her talent and stand on her own feet to become independent.

Amandeep Kaur a 25 year old girl from Lande ke Moga is a budding entrepreneur, who is trying to make her own identity in the society. As we know that behind every leader, there is a struggling experience which provokes them to reach that spot, same is with Amandeep. She is a young and enthusiastic soul similar to other girls, but her determination is what makes her stand out from others. Currently, she lives with her brother and mother, her father passed away quite a long time ago. And due to the financial crisis, she stopped studying after 10th. But as we all might have heard, those who are meant to do something great and stand out from all the crowd, they cannot be stopped by any kind of difficulties.

Today, Amandeep is leading a group of 7 girls known as Swati Women Cooperative Society, and under this brand name she is taking little steps towards success. Behind the formation of this group, there is hand of female philanthropist Mrs. Sundara, she only gave a small inspiration and that was enough for Amandeep to gather the rest of the girls and start up with their own business of homemade pickles and chutneys.

Amandeep Kaur explained that how Mrs. Sundara herself visited their village (village name) in 2003, gathered them (group members) and make them aware that what capabilities they have and how they can make their skills useful to themselves, instead of sitting idle. She also help Amandeep and other girls by enrolling them in the training of making homemade products like pickles, chutney and many other food products and also motivated them to study further.

Amandeep is not only working to earn and support her family but also to make her own identity in the society. She is very passionate about the work she is doing and she has also planned to pursue her education in the field of home culinary so that she can come up with different food products to sell it in the market. Name of the other girls’ are- Parminder, Baljeet, Ranjit, Gurpreet, Channi, Manjit, Pawandeep; these girls are very young, in their early twenties or below, but due to some circumstantial situation, they all have dropped out of their education in the middle. But they still have the zeal and enthusiasm to continue their study, explore new things, earn their own livelihood and be independent. All the girls are very fervent about their work and are interested in continuing their study along with SWCS business.

Amandeep and all her group members are very hard working and know how to manage their work efficiently. They buy all their raw material from the market (sabzi mandi) themselves for making pickles, chutney and fragrant waters. They make more than 10 variety of pickles, 2 types of chutney, 3 types of fragrant water and candies also.

Everything is handmade by them and is purely natural without any preservative. Pickles, chutneys, and candies made by them are very delicious and original in flavor and will remind you the taste of your grandmother’s hand.

Some of the most selling products are Mango Chutney, Lachha Nimbu Pickle, Ginger Pickle and Garlic Pickle. They visit as many exhibitions and events as they can to sell their handmade natural products; and other than that they personally visit different societies and committees of different districts to sell their product. Till now they have covered Fategarh, Firozpur, Ludhiana, and Moga, and in the coming time, there will be more cities. Usually, they use to make nearly 100 boxes of each pickle containing 1 kg each per day.

Currently, the group total income in only 20000 per month and it is very difficult for them to manage in such a tight cash flow. The reason behind this problem is they don’t have any proper platform to sell their product and also very few people know about Swati Women Cooperative Society. Well, according to them this is just the beginning and these types of hardships are never going to demotivate them or stop them from what they are doing.

Message by Amandeep Kaur (PRESIDENT OF SWATI WOMEN COOPERATIVE SOCIETY)
“Every girl should recognize their skill and use them wisely to be independent on their own. Today, women should not be dependent on others, they should be self-determining and self-regulating. Because it feels good when you have power in your hand to fulfil your own wishes. And education is very much necessary in enlightening and guiding the correct path. Working and being independent makes you feel special and confident of what you are. So, every girl should complete their education and choose the path which interests them and can help them to earn a good living.”