Tag: Agri-business

Smt. Madhulika Ramteke

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A social worker turned entrepreneur who encouraged women to be financially independent- Smt. Madhulika Ramteke

It is believed that only men can financially lead the house but some women break the stereotype and prove themselves that they are no less but equally capable. This is a story of one such social worker from Rajnandgaon, Chattisgarh.

Smt. Madhulika Ramteke comes from a community where caste discrimination is still deeply rooted. She experienced this difference between lower caste and higher caste while she was young and was not allowed to play with other kids. Then her father gave her the example of Dr B.R Ambedkar as how he changed his life through education and earned the respect he deserved. Madhulika then followed his steps and his teachings. She was a bright student throughout her schooling and encouraged other parents to send their daughters to school. She firstly taught her parents how to read and write and then helped other illiterate girls nearby her house.

Smt. Madhulika then took another step where she with other females of her village made a Self Help Group and started serving the village which was highly opposed by the men living in the village but later they realized that the ladies were working for the betterment of the village by organizing camps on serious issues like education, vasectomy, sanitation, drug use, conservation of water etc.

In 2001, she and her groupmates started a bank in which they deposit all the savings and named it ‘Maa Bamleshwari Bank’. This bank was fully run by women which made them feel empowered and used this money whenever they were in need. The total amount today in this bank accounts to ₹40 crores.

 Unity is very powerful, it is difficult to survive alone but in a group there is power. Whatever I am today is because of my group – Madhulika

In the year 2016, Madhulika and her Self Help Group made 3 societies. First included milk production of up to 1000 litre which they started to sell locally and to hotels and restaurants. Another society was for the cultivation of Hara Bahera which is an ayurvedic herb that helps in curing cough, cold and builds immunity, along with this they also cultivated rice but in smaller quantities. And the last society commenced with the cultivation of Sitafal and processing ice cream through it. The main objective of her behind all this was to make other women independent and increase their standard of living. She always thought of not only empowering herself but also women around her.

 Under the NABARD’s scheme Livelihood and Enterprise Development Programme (LEDP), 10 women including Madhulika founded a company with a contribution of 10,000 ₹ each and named it Bamleshwari Mahila Producer Company Ltd. The company now holds a share range of ₹100-₹10,000. This company manufactures vermicompost and vermiwash, these tw2o are the biological manures that increases soil fertility, increased yield and have no side effect on the environment. Madhulika once experimented on 2 patches of fields where she had put chemical fertiliser in one patch and vermicompost in another and she noticed that the product quality and taste was better in the field which had vermicompost. Other products are also manufactured here but hold a small production quantity such as agarbatti, herbal gulal made from Palash flower which is 100% herbal.

 As quoted by Smt. Madhulika Ramteke “We are earning for ourselves but by eating chemical sprayed food all the nutrients are lost, and our hard-earned money gets wasted on the medicines which are caused by the overuse of fertilisers”

                                                      Achievements

  • Awarded Nari Shakti Puraskar, 2021by President of India, Mr Ramnath Kovind
  • Akhil Bhartiya Mahila Kranti Parishad – 2017
  • Rajya Mahila Sammaan – 2014

                                               Future plans

She wants to open a new brand named ‘Gaonwali’ in which she and the self-help group will firstly manufacture haldi, Mirchi, dhaniya and then move on to manufacture other spices on a larger scale.

                                       Message to farmers

Looking at today’s farming practices which include nothing but the use of chemicals should be avoided but rather the use of organic manure should be opted by other farmers. She also talks about children putting their old parents in old age homes which is morally wrong. These are the same parents who took care of us when we were young and now when they need help in their old age, they shouldn’t be left alone but caressed the same way as we were by them.

Satya Rani

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SATYA RANI: A SELF-MADE WOMAN RISING LIKE A SUN IN THE FOOD PROCESSING INDUSTRY

When it comes to development, then there is no doubt that women are playing a major role in shaping and guiding the young minds of India. Even in agriculture field also women are not left behind, they are leading the way to sustainable and organic farming. Today, many Indian women from both rural and urban areas are aware of the issues related to chemicals used in farming and they are also working towards this cause. Satya Rani is also one of those women who is doing organic farming and is also actively involved in the food processing business.

With rising health issues and climatic change, food security has become a major challenge to deal with, and Satya Rani is one of the emerging agripreneur who is working towards this issue.

It was Satya’s childhood dream to contribute to the agriculture field and give back to nature. From the beginning, her parents always guided her and inspired her and finally the little girl’s dream was transformed into a woman’s vision.

There also came a bad time in Satya’s life, in which if there was any another girl, then she would have lost her confidence and hope easily, but Satya didn’t. Satya’s parents told her to stop her studies after 12th because of financial problems, but she was so determined towards her future that she told her parents that she will manage her higher studies on her own. She started part time job of making food roducts like pickles and chutneys and started selling it.

During this time she learned a lot of new things and her interest was increased towards food processing business. After completing her BA from Hindu Girls College, Jagadhri, she got the job of home science trainer in the same college. Soon after that she was married to Rajinder Kumar Kamboj in 2004, but after marriage also she didn’t give up her work. She continued her food processing work and developed many new products like mango laddoo, coconut laddoo, pickles, fruit jams, murraba and many other different types of laddoo. Her efficiency increased with the time resulting in good quality products and larger customer base.

Well, food processing is not the only field in which she excelled. From her school time, she was very active in sports and she was the captain of the Kabbadi Team. She was also very zealous towards her profession, and for her work, she even achieved Best Training Award by Hindu Girls College. Currently, she is doing organic farming on 1 acre of land and is also actively involved in dairy farming. She grows every type of seasonal vegetables with the help of her husband. Satya Organics is the brand name under which she is selling all her processed products (different types of laddoo, pickles, Jam, and Murabba)

In the coming time, she is planning to expand her work and make more revenue from it. She also wants to inspire other girls and women in the society towards food processing and organic farming, so that they can become self-dependent.

MESSAGE TO FARMERS-
“If God has given you everything – physically fit body and mentally fit mind, then you should work in a constructive direction and make use of strength in a positive way. Every person should recognize the hidden talent in themselves so that they can work towards it in benefiting the society.”

Kulwant Kaur

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“Behind every successful woman is herself”
– How Kulwant Kaur proved this quote absolutely true

In India there are many women who have extraordinary personalities, not citing the looks but their skills and confidence are what makes them amazing from the others. Nothing can stop them from accomplishing what they aim at, and the reason behind their unique persona is that they are the inspiration of themselves.

One such a woman who realized the calling and chose agribusiness as her future plan is Kulwant Kaur. As being from a farming background, Kulwant Kaur and her husband Jaswinder Singh were doing paddy and wheat farming and were also actively involved in dairy farming. From the beginning, family’s main focus was on dairy business, because they owned 2.5 acres of land and used to take land on the lease when necessary. With 30 buffaloes in the dairy farm, their milk business was flourishing very well and was more profitable as compared to farming.

Kulwant Kaur was very interested in agriculture and the trades related to it, and one day when she read about KVK Fatehgarh Sahib then she decided of joining it. She took fruit and vegetable management training of 5 days from there in 2011. On the last day of the training, she participated in a competition and won first prize in making apple jam and turmeric pickle. The first prize that she won there was her first achievement in her life, and this achievement made her so determined and inspired that she decided to start this work on her own. Her products were so good that soon she gained a good customer base.

Gradually her work speed, efficiency, and product quality got better with the time and turmeric pickle became the most in demand product of her. Later on, to enhance her skills she joined KVK Samrala for Phenyl, Soap, Amla Juice, Chutney and Pickle training. To make her training in use, she especially visited Delhi to purchase Amla juice machine. Very soon she grasped the technique of making aloe-vera juice, shampoo, gel, and hand wash from the same machine and after seeing the processed products she was enthused and gained confidence.

It was her confidence and achievements which always motivated Kulwant Kaur in doing more. Finally, Kulwant Kaur started manufacturing products at home and also marketed them herself. Her interest towards agribusiness drifted her more towards this field. In 2012 she became the member of PAU Kisan Club. And after that, she took every training given by them. Her interest towards farming was increased and slowly they reduced their dairy farm work.

Besides Paddy and wheat, now, Kulwant Kaur and her husband started growing mung beans, sugarcane, fodder crop, turmeric, aloe-vera, tulsi and stevia also. From turmeric, she is producing turmeric powder, turmeric pickle, and Panjeeri (sweet dry powder mixture made up of Bengal Gram Chickpea powder, Flour, and Clarified butter). Panjeeri and turmeric pickle are her most in demand products.

Well her journey was not that easy, she faced many problems also. She planted 1000 stevia plants out of which only half survived. As she knew that stevia cost is very expensive (Rs 1500/Kg) due to which it out of reach for common people. So, she found out a different way of selling it, she bought green tea from the market and mixed stevia in it and started selling it at Rs. 150 per 100 grams. Because of the stevia’s health benefits for diabetic patients, the tea was purchased by many local homes and other customers also.

Currently, she is manufacturing around 40 products and is selling it in the nearby market and in PAU fairs. She also has a product called Satras (made up of Tulsi, apple vinegar, honey, ginger, garlic, aloe-vera, garlic, and amla) especially for heart patients and it is very effective also.
Along with the skills, Kulwant Kaur also likes to be updated with all the latest farming machinery and equipment. She has all the farming machinery and, she uses laser leveller to level the fields. Her whole family is helping her and is working with her especially her husband. Her daughter is doing government job and her son is helping her in the business. Currently, the main focus of the family is towards marketing and less on agriculture. Her efforts in the agribusiness field have made her won first prize in Kisan Mela (Patiala) for turmeric products. Besides this, she also received Sardarni Jagbir Kaur Grewal Memorial Award at Kisan Mela (organized by Punjab Agriculture University Ludhiana in 2013)

Today whatever Kulwant Kaur has achieved that is only because of her own belief. In future, she wants to market all her products herself. She also wants to impart training to other women in the society so that they can stand on their own and be independent.

Message to farmers:
“Ladies should be productive in their free time because this helps in managing the home finances effectively. They should take advantage of the food processing training and step forward in the field of agribusiness. Agribusiness is a very profitable venture in which people can make money without any big investments.”

Shahnaz Qureshi

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Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Dr.Ramandeep Singh

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THE MAN BEHIND THE SUCCESS OF MANY AGRIPRENEURS ACROSS INDIA

In the absence of right information, sound agri-marketing facilities and proper counselings, the farmer of today has to depend upon local traders and middlemen for the disposal of his farm produce, which is sold at throw-away price. To put an end to this overbearing agony of the Indian farmer, Dr. Ramandeep, Professor of Business Management at Punjab Agricultural University along with his team decided to help the farmers in developing new agri-based products and concepts that have greater acceptability amongst the consumers, and in the process helped them to supplement their incomes and also enter into the global markets. Dr. Ramandeep Singh firmly believes that the farmer of today should pursue the path of ‘product development and marketing’ in order to seek an assured market, higher returns, low risk factors and a continuous parallel source of income.

Realizing the power of Social Media, Dr. Ramandeep has been successful in connecting farmers in more than 12000 agri-households to come on a common platform and share information with one another, regarding innovative farming techniques, pricing of products, branding and packaging, studying consumer needs and tastes, and direct marketing of products through the online and offline modes so as to make the concept of farm to table a vibrant reality. Dr. Ramandeep Singh has pioneered the use of WhatsApp, Facebook and YouTube as the media for extension education by encouraging more and more farmers across the globe to join these groups.

His social media groups play a very crucial role in the dissemination of latest and useful agricultural information. They are reaching a wide range of audience at a very fast rate; they serve as a veritable instrument not only for information dissemination but also for stimulating farmers’ interest in new ideas and practices in agriculture.

As a result of these record-breaking initiatives by Dr. Ramandeep and his team, a large number of farmers have learnt about the concept of ‘product development’ and started implementing the same. This has not just made them realise the importance and potential of their own produce, but has also helped them become self-sufficient. From encouraging farmers that own a dairy farm to create end-products like cheese, ice cream and so on from the milk to helping beekeepers to sell honey under their own brand name, Dr. Ramandeep’s success stories are endless. Believing in the fact that the youth of today can contribute a lot in the agricultural sector if guided properly, Dr. Ramandeep makes himself available for interaction with the students and youth at the formal platforms during Guest Lectures, Seminars and Conferences and also for guidance and consulting on an informal basis.

You too can be a part of Dr. Ramandeep Singh’s enthusiasm for ushering change by joining his WhatsApp Groups, by the name of Punjab Agri Brand, Punjab Honey, Punjab Poly House, Punjab Innovative, Punjab Horticulture, Punjab Young Farmers, Young Innovative Farmers, Punjab Global, Punjab Farm Tourism, Punjab Tomato, Punjab on Farm markets, Punjab Mushrooms, Punjab YFC Sathiala, Progressive Farmers Punjab, Young Innovative Farmers, NFA Sri Mukatsar Sahib, PB, Horticulture Farmers NFA, Potato Growers, Punjab PHC PAU. Dr. Singh is also administering the following Facebook groups: Foundation for Agri Businesss Awareness and Education, Punjabi Young Innovative farmers and Agri preneurs, Progressive Bee Keepers Association.

A lot of Indian television and radio channels have invited Dr. Ramandeep Singh on their shows to gain insight on his deep knowledge of agriculture research, marketing and management practices, networking for social change and transformation in the agrarian society. Today, almost every household in Punjab is thankful to Dr. Ramandeep for his remarkable contribution towards the concept of agri preneurship in the state.

Amandeep Kaur

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Story of a Young Girl with Budding Skills Trying to Stand on Her Own Feet & Make Her Identity in the Society with Her Culinary Skills

It is said that those who want to achieve something in their life, for them only a small motivation or inspiration is enough. God has sent everyone with a gift box, only a few of them open their package and identify their hidden talent, and most of the people never dare to do that due to lack of confidence. But a girl from Moga dared to recognized her talent and stand on her own feet to become independent.

Amandeep Kaur a 25 year old girl from Lande ke Moga is a budding entrepreneur, who is trying to make her own identity in the society. As we know that behind every leader, there is a struggling experience which provokes them to reach that spot, same is with Amandeep. She is a young and enthusiastic soul similar to other girls, but her determination is what makes her stand out from others. Currently, she lives with her brother and mother, her father passed away quite a long time ago. And due to the financial crisis, she stopped studying after 10th. But as we all might have heard, those who are meant to do something great and stand out from all the crowd, they cannot be stopped by any kind of difficulties.

Today, Amandeep is leading a group of 7 girls known as Swati Women Cooperative Society, and under this brand name she is taking little steps towards success. Behind the formation of this group, there is hand of female philanthropist Mrs. Sundara, she only gave a small inspiration and that was enough for Amandeep to gather the rest of the girls and start up with their own business of homemade pickles and chutneys.

Amandeep Kaur explained that how Mrs. Sundara herself visited their village (village name) in 2003, gathered them (group members) and make them aware that what capabilities they have and how they can make their skills useful to themselves, instead of sitting idle. She also help Amandeep and other girls by enrolling them in the training of making homemade products like pickles, chutney and many other food products and also motivated them to study further.

Amandeep is not only working to earn and support her family but also to make her own identity in the society. She is very passionate about the work she is doing and she has also planned to pursue her education in the field of home culinary so that she can come up with different food products to sell it in the market. Name of the other girls’ are- Parminder, Baljeet, Ranjit, Gurpreet, Channi, Manjit, Pawandeep; these girls are very young, in their early twenties or below, but due to some circumstantial situation, they all have dropped out of their education in the middle. But they still have the zeal and enthusiasm to continue their study, explore new things, earn their own livelihood and be independent. All the girls are very fervent about their work and are interested in continuing their study along with SWCS business.

Amandeep and all her group members are very hard working and know how to manage their work efficiently. They buy all their raw material from the market (sabzi mandi) themselves for making pickles, chutney and fragrant waters. They make more than 10 variety of pickles, 2 types of chutney, 3 types of fragrant water and candies also.

Everything is handmade by them and is purely natural without any preservative. Pickles, chutneys, and candies made by them are very delicious and original in flavor and will remind you the taste of your grandmother’s hand.

Some of the most selling products are Mango Chutney, Lachha Nimbu Pickle, Ginger Pickle and Garlic Pickle. They visit as many exhibitions and events as they can to sell their handmade natural products; and other than that they personally visit different societies and committees of different districts to sell their product. Till now they have covered Fategarh, Firozpur, Ludhiana, and Moga, and in the coming time, there will be more cities. Usually, they use to make nearly 100 boxes of each pickle containing 1 kg each per day.

Currently, the group total income in only 20000 per month and it is very difficult for them to manage in such a tight cash flow. The reason behind this problem is they don’t have any proper platform to sell their product and also very few people know about Swati Women Cooperative Society. Well, according to them this is just the beginning and these types of hardships are never going to demotivate them or stop them from what they are doing.

Message by Amandeep Kaur (PRESIDENT OF SWATI WOMEN COOPERATIVE SOCIETY)
“Every girl should recognize their skill and use them wisely to be independent on their own. Today, women should not be dependent on others, they should be self-determining and self-regulating. Because it feels good when you have power in your hand to fulfil your own wishes. And education is very much necessary in enlightening and guiding the correct path. Working and being independent makes you feel special and confident of what you are. So, every girl should complete their education and choose the path which interests them and can help them to earn a good living.”

Gurdial Singh

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How A Farmer’s Hard Work & Passion Led the Yellow Revolution in the Gurdaspur District of Punjab

Punjab is a state where the dominance of wheat and paddy cultivation is greater as compared to the other crops because it generates a great level of profit to the cultivators. And generally, the farmer also prefer to invest in wheat and paddy farming because of the positive profit results. But there is a farmer who is different from the others, and he thought of initiating a change in the farming culture by starting the Yellow Revolution.

Mr. Gurdial Singh a turmeric farmer from Sallopur village in Gurdaspur district, has three roles by profession- a farmer, an entrepreneur and a turmeric cultivation trainer. Today he is cultivating turmeric, processing it, marketing his product himself and selling it in the market; he is not dependent on the third person to sell his produce. He chose a different path from the rest of the farmer to make his own identity in the society. At present, his yearly turmeric production is between 1500 to 2000 quintals and he is the king of Green Gold Spice Group.

Success is not achieved so easily, a person has to do hard work, face difficulties and hardships and sometimes losses also occurs. After facing all these adversities, with the spirit of not giving up and moving forward in the same direction, helps in achieving success. Gurdial Singh’s farming story is similar. After passing his matriculation he tried for government jobs, but getting failed after many attempts he decided to go hand in hand with his father to support him in farming. From the beginning, he was never satisfied with the conventional farming methods, because a farmer isn’t able to get the right worth of his crops grown from his hard work. So, in 2004 he experimented with turmeric cultivation on a small land with the guidance of Horticulture Department. And along with that he also started processing turmeric into turmeric powder but without using any machinery.

Processing turmeric into turmeric powder manually was very backbreaking. So, after the Horticulture Department suggestion, he installed mechanized processing unit for turmeric powder production. Further, he also invested in modern farming machinery, such as tractor, trolley, leveller, tiller etc. And all these steps taken by him has increased the production of raw turmeric from 60 Quintals to 110 Quintals today. By putting all these stepping stones together he started his own turmeric processing plant in 2007 and named it as Green Gold Haldi Processing Plant and Haldi Green Gold Spice is one of the products of this plant. His family including wife, two sons, one daughter, and everyone plays a major role in all the activities related to the processing of turmeric such as washing, boiling, polishing and grinding. He also has 4-5 labours working for him in the processing plant and all the packaging, sealing and stamping work is done by the equal contribution of family members in his home. After setting up all the machinery system there are still some minor problems that he is facing. Out of all the problems, not having enough space for drying up the boiled raw turmeric is the one.

The reasons behind why Gurdial Singh chose turmeric cultivation are:

• It needs less irrigation, in the time period between sowing to harvesting (8-10 months), irrigation is done only 10-12 times.

• Moreover, as turmeric is an antibiotic in nature, so the turmeric crop do not seem to catch any kind of disease from any other plants or crops, due to which less chemicals and sprays are used in turmeric farming.

• He invests around 35000 in one acre of land, and in one acre of land he sows 5 quintals of seeds and potato digger can also be used for turmeric harvesting.

• He sows turmeric in 6-7 acres of his total land, and after sometime, he rotates the crops, due which the land in which turmeric was cultivated becomes more fertile.

So, if a farmer is interested in turmeric farming then he can also start with it easily. The total machinery cost invested by Gurdial Singh in setting up the turmeric processing plant was 4.5 lakhs. He takes all the suggestion for training, types of turmeric seed from Punjab Agriculture University and also gets 25% subsidy on “Green Gold Processing Unit” as per NHM guidelines by the Horticulture Department of Punjab. For his revolutionary work and the different path he has achieved many awards and appreciations, some of them are listed below:

• Udmai Kissan Award 2014 from CM of Punjab

• Datawid Kissan Award 2015

• Awarded by P.A.U. Ludhiana and Horticulture Department Punjab at Chappar Chiri

The way he is rising and advancing his farming methods, these are just a few awards that he has received and in future, he is going to receive many more.

Apart from turmeric farming and processing it into powder, he is also helping other fellow farmers of his village by giving them the right guidelines for turmeric farming. Today, almost 60 farmers are associated with him and he gives free training to all of them. He helps other farmers by purchasing raw turmeric from them at the right price. Apart of sowing turmeric in his own land (6-7 acres), he also helps his other friends by sowing turmeric in their fields. To support all his work through marketing and promotion, NABARD supports them by giving them space in different exhibitions, events and Kisaan Mela under the Farmer Producers Organizations.

Other than turmeric cultivation and processing, Gurdial Singh has also invested in beekeeping business. He started it in 2000 from just 5 boxes and with the time and investment today he has 100 boxes. He has employed labours for beekeeping to manage it properly. In the rest of the land, he grows lentils (green mung beans), eggplant, ladyfinger, wheat and paddy for his own home use. His future plans for Green Gold Haldi Processing Plant is to advance the packaging process by using hi-tech machines.

According to his thinking, if a farmer wants to earn good profit from his farming and do something great from his harvested crops, then he has to eliminate the middle man. Farmer has to start process his crops himself and sell it himself in the market. All these things need great effort, energy, and enthusiasm. Otherwise, if the farmer feels ashamed of selling his produce himself directly in the market then he cannot earn the profit and will remain at the same level. Furthermore, if a farmer is interested in turmeric cultivation then he can refer the experts of PAU or other successful turmeric farmers because experts can tell better about the types of seeds, and types of land required, and other necessary conditions.


MESSAGE BY GURDIAL SINGH

“According to the current needs, conventional farming ways cannot help the farmer. The farmers need to diversify if they want to earn well from their harvested produce. From modern farming ways, even a small farmer can also achieve success. Today, food processing is the need of the hour, so every farmer should start thinking in a different way. Farmer has to understand that there is no need of middleman to sell their product in the market. They can also do it on their own.“

Gurdev Kaur Deol

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Story of a Woman Who Is Leading a Change in the Women Society through Entrepreneurship

Over the years, women in India, have made a substantial impact and achieved success in most of the sectors, but still, there are many women who are way behind and are just confined to the household work. Today, we need to promote women to be a great part of the workforce and develop their skills. Because women have the power to accelerate the growth of country’s economy. And the best way to empower the women is by entrepreneurship not by charity. There are many people working voluntarily to promote women empowerment, but the best person who can empower a woman is a woman herself. One such woman who is working in the interest of womankind and encouraging them to be independent is Mrs. Gurdev Kaur Deol.

Gurdev Kaur Deol is a progressive farmer and president of Global Self-Help Group. Born and brought up on the land of Punjab, she was a strong-willed girl from the beginning. She was very active and enthusiastic, and always wanted to take initiative in helping her female counterpart and make them feel empowered.

Like other women, she was also married after completing her studies (MA- B.Ed. from G.H.G. Khalsa Colleges, Gurusar Sadhar, Ludhiana). But after her marriage, she realized that this is not all, for what she is meant for. In 1995 she started beekeeping with 5 boxes and 1999 she also started marketing self-made products like pickles, chutneys, etc.,

In 2004 she came in connection with PAU, and then she comprehended that, so far she had only theoretical knowledge, so she gained practical knowledge from PAU. She also became a member of Beekeeper Association of PAU. After doing this much on her own, she realized that she has to make other women of her society aware of their capabilities. So, in 2008, she formed a cooperative society by gathering 15 women of her village and named it Global Self-Help Group. She helped all the women of her group get enrolled in the PAU training program so that they can learn proper skills.

In the beginning her group started making pickle, chutney, jams, honey, sauces, squash juices and murraba. Soon her group started earning a good profit and after 6 months, the bank offered them the loan for their work. They expanded their work bit by bit and also started organic farming and added more products to their collection.

In 2012 she partnered with NABARD and got her group registered with them and turned it into an NGO, and after that, her group members started processing their work. After registering up with NABARD she was assigned a target to form 100 self-help groups more, to promote and encourage women to develop their skills and be independent. Till now she has made 25 groups and PAU is also helping her in making more groups. In 2015 she registered Global Self Help Group with Farmer Producer Organization. Till now she has connected more than 400 women and men and formed separate groups of them.

Today NABARD is also supporting her group by providing funds, so that she can provide practical training free of cost to unprivileged and needy women and make their groups. She always approaches a woman by telling her to start making recipes for her own family, children, and relatives. Because she thinks, if a housewife cannot meet the needs of her home, then how will she do the same thing outside.

Currently, Mrs. Gurdev Kaur Deol is living in Village Dasmesh Nagar, Ludhiana with her husband Mr. Gurdev Singh Deol, and is successfully running her group and guiding other women and farmers to do better.  Till now she has total 32 products including organic pulses, lentils, squashes, and spices. Beekeeping is one her favourite hobby and now her group has 450 boxes of honey bee boxes. She also does dairy farming and makes milk products for selling purpose. They also purchase organic pulses from the farmers, pack them and sell them. She sells all the products made by her group under the name of Global Agro-Food Products. She is earning good profits by Global Self Help Group.

In future, she is planning to open a shop in the name of her group, so that she can establish a proper platform to sell her products, and she also wants to connect the farmers from Himachal Pradesh for the trade of organic pulses, vegetables, and maize etc.,

Till now she has achieved many awards and achievements for her work. Some of them are listed below-

• Sardarni Jagbir Kaur Award in 2009
• State Award from Agriculture Department under ATMA Scheme in 2010
• National Award for Dairy Farming in 2011
• State Award To Global Self Help Group from NABARD in 2012


Message by Gurdev Kaur Deol
“Gurdev Kaur has a special message for the farmers who have less land. If a farmer has 3-4 acres of land, then they should start growing vegetables and pulses on it by following natural farming method, instead of wheat and paddy. Because organic farming can help them earn more profit in a safe way. And every woman should start using her skill and be productive.”