Tag: Agripreneur

Pooja Sharma

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Story of A Strong Willed Woman Who Stepped Forward to Support Her Husband in Managing Family’s Livelihood through Farming

In our Indian Society, a notion has been deep rooted in our minds that woman should be at home and men should earn. But still, there are many women who bear the tag of bread earner very confidently in a positive way and help their husbands in running and supporting the house needs. One such a woman who is helping his husband in fulfilling her house needs is Pooja Sharma.

Mrs. Pooja Sharma is a rising agripreneur from the land of Jats – Haryana, and currently, she is the president of Kshitiz Self-Help Group and leading women of her village (Chandu) under her. By using the innovative farming technique she is producing 11 varieties of ready to cook and ready to eat items made up of soybean, wheat, maize, pearl millet, and corn.

The decision of making a move in the field of farming was taken in 2012 when Pooja Sharma (mother of three children) realized that her house needs aren’t going to be fulfilled with just his husband (Government Contract Employee) earnings, and now it’s her responsibility to support her husband.

She joined KVK Shikoupur and told them to teach her things that will help her earn a livelihood. She took training from there and learned innovative farming techniques. There she learned how to process the soybeans and other cereals so that it can be directly used for eating. And after taking this training she encouraged other women of her neighbourhood and village to take the same training.

In 2013, she established her own small manufacturing unit of roasted soybeans at home and also involved other women of her village in her venture and slowly expanded her business. She also made a self-help group by the name Kshitiz SHG and involved and encouraged more women of her village to join it. By collecting all the savings of the group’s women, she purchased three more roasting machines. And after some time she collected more money and purchased two more machines.

Currently, their group has 7 units of manufacturing machines. The machines were expensive according to their budget but still, they managed and it cost them around Rs. 16,000 and Rs. 20,000 per piece. She has 1.25 acres of land and she is actively involved in farming also. She grows mostly those crops of pulses and cereals, so that, she can process it and use it later for selling purpose. She is teaching the same thing to other women of her village also to use their land effectively because it can benefit them in the future.

Along with the team of 11 women today she is processing and selling more than 11 varieties of products (millet khichadi, millet laddoo, roasted wheat grains, roasted sorghum, roasted soy beans, roasted Bengal grams) which are ready to eat and cook (wholesome packets of nutrients) across the states and country. With the willpower, Pooja Sharma has helped other women of her village to gain self-reliance and confidence.

For her, it has been a long journey to reach where she is today and she has faced many challenges also. Now they have setup the machines at their home, so that women can operate it at home when they are free; and in their village, as power cuts are very frequent, so they have divided their work according to that; some women dry up the beans, some clean them and the rest of the women roast and grind them.

Currently, the big problem that Pooja Sharma and group face sometimes is language barriers (English). Because when it comes to communicating with big companies then they realize that in which skill they are lacking the most and that is education. But they are not discouraged by it and are trying to work on it. Apart of manufacturing food items, she is also helping women acquire training in stitching, farming and other activities they are interested in.

Her future plans are to expand his business and inspire more women and make them independent so that they don’t have to be dependent on others for money. For her passionate work and effort, she has been awarded a cash prize of 50,000 and a citation certificate for innovative farming techniques with Pandit Deendayal Upadhyaya Krishi Puraskar from Zone II comprising states of Rajasthan, Haryana, and Delhi. She is also a member of ATMA SCHEME and she has also received appreciation by the Governor- Kaptan Singh Solanki, for making protein-rich food items.

MESSAGE TO FARMERS-
“Wherever farmers cultivate cereal, pulse or any crop, there they should create a group of those women who are just doing household work and train them to use the produced crops for making good things by processing them, so that they can sell those things in the market and get a good price for it.”

 

Shahnaz Qureshi

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Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Satvir Singh

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Story of a Successful Agripreneur Coming Up as a Role Model for the Other Farmers in the Society – Satvir Farms Sadhana

It is said that great things never come from the comfort zone. And if a person really wants to do something different that he has never done before, then he has to leave his comfort zone. One such a person who left his cushy lifestyle and came back to Punjab, India, and pursued his interest is Satvir Singh.

Today Mr. Satvir Singh is a successful agripreneur and is earning two times more profit than wheat and paddy and has also established his own farm by the name Satvir Farm in Sadhana. He is mainly farming and cultivating vegetables in 7 acres of land out of which 5 acres land is his own and has taken 2 acres on rent.

The path that Satvir Singh followed to reach this stage in life was not that easy. He faced many ups and downs, but still after his steady efforts and struggles he pursued his interest and achieved success in it. It all started when he completed his school (12th) and after four years he went to Dubai for a job. But after some time, he came back to India and decided to start farming and dropped his idea of going back to Dubai. In the beginning, he started farming wheat and paddy, but after a visit to a vegetable farm with one of his friends, he was very much impressed and attracted towards vegetable farming.

Almost 7 years back (in 2010) he started vegetable farming and faced many problems in the beginning. Cauliflower was the first vegetable that he grew on 1.5 acres of land on his farm and suffered a severe loss. But then also he never gave up and keep on doing vegetable farming. Slowly he expanded his vegetable farming area to 7 acres and started growing pumpkin, bottle gourd, eggplant, onion, different varieties of chillies and bitter gourd and he also started preparing seedling and selling them in the market. Gradually, his work gains momentum and he started earning good profit from it.

After facing the severe loss from the first batch of cauliflower, Mr. Satvir Singh put his efforts into vegetable farming very wisely and in a strategic way, to avoid such situations in the future. First, he understood the customer and market demand and according to that, he began with vegetable farming. He gave at least one acre of land to one type of crop and in this way, he solves his marketing problems. He also participated in PAU event in which he got a chance to visit different farms and learned about the Net House farming method and he is using it currently to give his vegetables a protective environment. He also cultivated and harvested Tatuma Summer Squash a bit earlier and made them available in the market at the right time in December, just before the stock of the same vegetable reached the market from Gujarat. In this way, he marketed his veggie produce at a good price in the market. Moreover, he goes himself to the market every time to sell his produce and is not dependent on anyone.

In winters he does vegetable farming in the whole 7 acres of land and in summers he reduces his vegetable land to 3.5 acres and uses the rest of the land for paddy and wheat. In the whole village, only his land is seen with vegetable plantings cover and the surrounding area is covered with paddy and wheat. For his efficient agricultural practices and marketing tactics, he has received four prizes from Punjab Agriculture University till date. One of his great achievements is developing a new variety of pumpkin and he named that pumpkin after his son’s name “KABIR PUMPKIN”.

Currently, he is living with his family (mother, father, wife, two children and his elder brother and his wife are settled in Singapore) in Sadhana village which is located in Rampura Phul Tehsil of Bathinda district in Punjab. His father was the main inspiration that dragged him towards farming in the beginning, but now his father no more works in the field, he only stays at home and be with the kids. Today his whole family is a big support behind his successful farming experience and he gives all the credit to his family.

Satvir Singh manages his farm with the help of only one permanent worker and sometimes hires women workers for picking the vegetables. He earns 1-2 lakhs in a season from one acre of land depending upon the vegetable price.

Future Plans
In future, he is planning to switch to organic farming and for that, he has also taken 3 days training for Vermin-compost making. He wants to make people aware of the difference between organic and non-organic vegetables and food products. He also wants that vegetables should also come in packets like the other grocery products so that people can recognize that they are buying vegetables of which farm and which brand.

MESSAGE TO FARMERS
“I have faced many problems in the beginning, only because of lack of knowledge. But other farmers who are interested in doing vegetable farming, shouldn’t follow that same mistakes that I did and should consult some experts and analyze the vegetable market before starting vegetable farming. Moreover, the farmers who have enough resources should fulfil their basic home needs themselves instead of buying them from the market.”