Know about an Ex-Army Officer Who Turned into an Agripreneur & Is Bringing Revolution in the Field Of Agribusiness
Nowadays, very few people see a future for themselves in the field of agriculture. And the era in which we are living, most of the people are attracted towards the bright lights of the big cities. And when it comes to life after retirement, then people generally prefer to live an easy and comfortable lifestyle in which they have to do nothing, just sit at home, read the newspaper, spend time with grandchildren, do little exercising and that’s it. There are very few people who are concerned about nature and fulfil their responsibility and try to give back to the soil, that the soil has provided them all their life.
Well, one such person who is fulfilling his responsibility towards the Mother Nature and has made that responsibility as his hobby of farming and a way of relaxation is, Ex-army Officer- Mr. Amarjit Singh Bhattal. Leaving all his luxuries he is living with his father and wife in a small village of Ludhiana- Banohar (Banohad) and running a small shop with the name “JATT SAUDA”.
Well, many people have shops and retail stores along with the road, so what is that special in JATT SAUDA? The thing that makes “JATT SAUDA” unique and different from others is the organically produced vegetable, lentils, fruits and spices from his own farm which is just behind the shop. So basically, he has an “ON-ROAD FARM MARKET” where you can buy everything fresh and organic. Moreover, he also has a small poultry farm where he has around 100 chickens (desi murgiyan). The number of chickens keeps on going up and down, but the demand for the desi eggs never goes down and are sold as soon as they reach his store’s rack.
He started organic farming in December of 2012, after taking training from Kheti Virasat Mission. And from that day till now, he is so actively involved in farming that, from morning till evening, he spends all his time in the farm store and his father is always there to accompany him. It’s like the father-son duo is nurturing the small piece of land like their own child.
He has given a very rustic touch to his small shop, where you can see all the fresh seasonal veggies displayed on a side and garlic hanging from the roof. In his shop, there is a way towards the backyard which leads to his small farm where you can find small plantings of okra, ridge gourd, tomatoes, bitter melon, pigeon pea, different types of lettuce and many more vegetables. According to him, you can see the best view of his farm in the early morning or evening because at that time you can see the best natural colors of nature emerged with the farm beauty. Poultry farm is at one corner of his farm where you can see a dog tied with the hook. All in all, his whole farm will give you an ideal view of a perfect farm. He has 2 to 3 helper, which help him in farm work.
Amarjit Singh completed his M.Sc. degree from Punjab University, Chandigarh, and serving the country was one of the career choices of his life. Before farming, Mr. Amarjit Singh had one more profession and that was a consultant in an immigration firm, at that time he used to counsel children, talk to them and discuss them about their thinking and perspective for their life aims and goals. Moreover, he was also a popular advisor of Punjab’s Chief Minister Amarinder Singh. Even after achieving all these prominent titles in his previous life, today, he is not proud of anything. He believes in simple living and respecting the Mother Nature, and by doing organic farming he is trying to do his side of effort in conserving the nature and providing healthy food to the community.
Amarjit Singh has also an unseen talent. From his college days, he was leaned towards literature and was very fond of Leo Tolstoy’s work. He is also a very keen writer and now also whenever he gets time from the farming, he writes about his thoughts and thinking.
After having the conversation with him, he discussed his views on the poor consumer’s demands and according to him – “Nowadays consumer demand is very unhealthy. With the advanced technologies and modern ways of preserving the food, today you can shop and eat peas and carrot in summers and bottle gourd in winters. As we know that vegetables are an important part of human’s diet and each season offers an array of beautiful fresh produce, so if you include more organic seasonal fruits and veggies in your palate, then it will be more beneficial. Because by adding seasonal fruits in the diet you can enjoy the better taste of the veggies with higher nutritional values, without any chemicals, and it will also support the body’s need according to the season. He also said that the day consumer will be aware of the benefits of organic food, from that day the demand of organic veggies and fruits will increase. And to increase the awareness, farmers and consumers interaction is very much necessary.”
On his own behalf, he tries to make the people aware about the organic farming and he has also given presentations to school children on the importance of organic farming and foods. Currently, he is just planning to continue organic farming and make more people aware about benefits of organic farming.
In future, he is planning to:
• Upgrade the infrastructure of his on-road farm market
• Build up a net house in 2000 yards
• Give a protective environment to the crops in his farm
• Install hybrid system of irrigation
• Increase water storage
Message by Amarjit Singh Bhattal
“He has given a very wise message to today’s farmers- “You can’t control the product price and can be dependent on the government, you should do what is in your hands. The farmer should try to control the input cost and start doing organic farming as it requires less monetary input. A time will come when people will realize that conventional farming is not going to fulfil their demands. So, it’s better to understand the rising need of the hour and start acting according to it.”
