Tag: Amla

Mahaveer Dhariwal

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“I dream; therefore, I am”—Mahaveer Dhariwal

As his name implies for the man himself, ‘Mahaveer’, which means courageous, since his family was deeply rooted in farming for years. His inner calling was to do something of his own, which gave birth to “Pushkar Food Industry” in Bhavata, Sardhana district, Ajmer. He started by growing different varieties of roses like damask & Chinese on a 12-acre farm to make Gulkand.

Mahaveer Dhariwal is a Chief Life Insurance Officer who’s worked with LIC for over 25 years in Ajmer, Rajasthan. He paved his own path to success and started growing roses to produce gulkand in his own garden. Today, he is the proud owner of the most famous gulkand in Rajasthan “PFI Gold Gulkand”.

Mahaveer Singh believed in serving a greater purpose of feeding people for all the good reasons. He grew roses to produce Gulkand over the years, but on a smaller scale for his personal use. As a farmer, he knew that Gulkand is rich in antioxidants and is an energy booster. Taking Gulkand regularly could relieve people from severe ulcers, constipation, and heartburn. He was aware that Rajasthan is one of the hottest states in India. The use of gulkand in summer helps in preventing sunstrokes, nostril bleeding, and dizziness. Taking a step forward, he started moving ahead without looking back. His family has been supportive ever since they had nurseries for the last 15 years.

While working as a Chief Life Insurance Officer, he turned his odds in his favour by growing roses on his farm. Later, during the pandemic, he developed high-quality organic Amla products. Today he has 3-4 different types of products made out of Gulkand & 6-7 out of Amla.

As we grow with time, so did the Pushkar Food Industry. Entering a new phase of growth, Mahaveer is improvising and working hard every day to come up with new products. Mahaveer’s brand consists of 14–15 food products that are packaged and labelled under his supervision. All the products manufactured by his company are FSSAI approved (Food Safety and Standards Authority of India)

List of products:

  • Amla products such as Murabba, Amla powder & Amla Organic Ladoo.
  • A variety of Amla candies
  • Paan, ice cream, and shakes made from Gulkand and honey
  • Masalas such as Haldi, Kasturi Methi, and Pudina are grown as well.
He recently came up with varieties of passionfruit and dragon fruit, which are only available with him in the entire state of Rajasthan.

His speciality encompasses Amla ladoo, which most people in his locality fondly enjoy. The purpose of coming up with such a unique creation was to cater to health-conscious people.

While talking to him, he stated people are willing to spend Rs 600-700 on Kaju Barfi whereas our ladoos are under the price bracket of Rs 300 and are a healthier option for those who believe in eating mindfully.

To add more, he said it is more of a self-journey where he is progressing and learning every day. He directly sells his products to the users as he believes he can’t compromise on quality.

Previously, the Pushkar Food Industry has been covered and the telecast was aired on Doordarshan TV for their quality products and Mr. Mahaveer’s determination.
Mr. Mahaveer’s story makes us believe that if you have the courage and belief, you can go a long way. As the saying goes, “Faith does not make things easy, but it makes them possible.”

Challenges:

He believes that the most challenging part for farmers is that they are unaware of government policies that are made for them and cater to their needs. The assistance that is required to learn more is missing.

Future plans

Mahaveer’s main agenda is to shift his business across India. & open numerous walk-in stores. To begin with, his first store is opening in Jaipur, and the next destination will be Delhi.

Gurraj Singh Virk

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A Farmer Who Made His Skills His Strength in His Difficult Times and Emerged as a Futuristic Agriculturalist

It is generally seen in India that most of the farmers gave up very easily, instead of facing their home, financial, and other types of difficulties with confidence. Even some farmers also choose the path of committing suicide. But today we are going to discuss one such a farmer, who not even faced his personal and financial problem with boldness, but he also worked harder and achieved many high level of awards in the field of horticulture and that man is, Gurraj Singh Virk who is farming Kinnow from the last 30 years.

Gurraj Singh was born on 1st October 1954, in a normal farmer’s family and he is a residence of Surgapuri village (District Faridkot). Even though he has just passed 12th standard, but he never gave up on his courage, and not only with his self-confidence had he accomplished a great position in the field of horticulture, but he also invented the machine to make his work easier and efficient. But the position he has achieved today for that he had worked very hard.

Beginning Struggle in his life
In the beginning, he was farming cotton, but his crops faced many diseases due to which he had to stop the farming of cotton in 1990 because money debt on him was increasing day by day that he took from other local merchants and banks. Then he started sugarcane farming, but after some time, he had to stop that as well because of low profit as Faridkot Sugarcane Mill was on a stage of getting shut down. After that, he decided to start paddy farming, but in this venture also he didn’t gain much of a profit because the land was not capable enough for irrigation.

Turning Point in Life
At last, with the support of Horticulture Department, Faridkot and Punjab Agriculture University he got trained in 1983 and planted Kinnow Orchard. It was not even 2 years since he planted the kinnow trees in the orchards, his father (Sardar Swarn Singh) expired, and because of this, the whole family’s strength was shattered. Although it took a lot of time to recover from it, but from patience, hard-work, and faith he managed to direct their life on the right path. The family was not even recovered properly from their great loss, and his mother also got expired in 1999, the whole family was again in a great shock. But even facing all this he never gave up his confidence and he continued his hard-work and effort.

Fruit of Hard Work
It is said that fruit of patience is sweet, in the same way, his kinnow orchards started giving fruits and good days were returned. He never misused the profit he earned from kinnows, on the other hand, he used it well with his wise senses to expand his orchard area and got installed a deep tube well. Now he has enough water to irrigate his paddy field which resulted in increased revenue. He also planted grapes on 2.5 acres of land, which made him earn a profit of almost one lakh per acre.

But the path of success was not that easy, almost after 15-year termite attacked his grape vine fields due to which he had to uproot the whole grape orchard. Then also he never loses his hope and he expanded and continued his kinnow, paddy and wheat farming.

Modernized ways of farming
Sardar Virk always keeps himself updated with the latest technology and also implemented the necessary technology in his farm. Today he has total 41 acres of land, from which 21 acres is for kinnow farming and 20 acres is for wheat and paddy farming. Other than kinnow he also has trees of Lemon, Grape Fruit, Mousambi, Malta Red, Malta Jaffa, Nagpuri Orange, Orange, Plum, Pomegranate, Grapes, Guava, Amla, Jamun, Falsa and Chiku on his farm. For better water management he uses drip irrigation system and in summers to maintain the moisture level in the soil he implies mulching technique. He is well-skilled in taking care of natural resources. Most of the times to increase the fertility of the soil in which Kinnow plants are planted he always supports and recommend the use of green manure. Along with traditional ways, he also follows high-density farming technology for kinnow farming.

Inventions and Creations
To make his work easier he has invented many things. He has designed many types of machines, which are not of high level and costly, instead they are very normal and designed in a simple way. Machines designed by him save time and money both. He has also designed a spray pump and machine to cut and give proper shape to the trees in a very simple layman’s way. Other than this he has also created a machine for cleaning and grading the kinnows, which cleans 2 ton of kinnows in one hour. And the total expenditure in cleaning two tons of kinnow it only costs him Rs. 125, whereas if that work is done by hand then the expenditure is Rs. 1000. And there is more money is cleansing the kinnows by the mechanical way.

Other than above-mentioned inventions, Gurraj Singh Virk has also contributed to literature. He has written 7 famous articles for kinnow farming and a book also.

Achievements
The success and hard work of Gurraj Singh Virk have made him many achieve many awards in different events. Some of them are as follow:

• He has received many awards district and state level for kinnow farming. He was awarded Best Kinnow Farmer in 2010-11 and 2011-12 by National Horticulture Board.

• He was also honoured by the Advisor of Monthly Agriculture Magazines for organizing fair in March 2012.

• Gurraj Singh Virk was also an advisor to the high-level committees of PAU (Punjab Agriculture University) of fruits and vegetables, and he also made a special position for himself in Malwa Vegetable and Fruit Growing Committee.

• He is also known for helping many farmers on the behalf of many departments and organizations.

• Gurraj Singh Virk has helped farmers in around 150 acres for Kinnow farming.

He is very thankful to KVK Faridkot State Horticulture Department for the training of Kinnow Production.

Family Life
Even though Sardar Gurraj Singh Virk was not that educated enough and he also faced many great problems in his life, but then also he has great achievements. Today his kids are also reflecting the same and are well settled at higher job positions. His wife (Jagmeet Kaur) is more of a home lady. Of their 5 children, one son is a doctor in America, one son is an engineer in Canada, one daughter is doctor in Canada and other is in Punjab and one is nurse in Canada. All his children are happily living with their family. Gurraj Singh Virk often visits his children in Canada and America.

MESSAGE FOR FARMERS
“Farmers should never lose their hope and self-confidence because of small losses and other difficulties and they should never give up. Farmers should also think other than conventional framing ways. There are still many fields in farming in which farmer can reap higher profit. Horticulture is the same field like this in which farmer can make profits in lakhs very easily. But in the beginning, they should keep patience. I’m making a huge profit from horticulture and for the future also I want that farmers should adopt horticulture along with other traditional farming methods. “

Kamla Devi Shokeen

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Rousing Story of a Woman Who Started Her Entrepreneurial Business after Her Retirement And is Successful Today

In India, when a person reaches the retirement age, then his age is almost around 60. And the most common mentality of Indian people after the retirement is, no work after retirement. Because everyone has their own dreams for their golden retirement age- some people want to go on vacations, some people just want to relax and live a normal peaceful life, and some people choose the spiritual path. But there are very few people who like to choose their hobbies and interests after their retirement and pursue it as their second career. One such woman who also didn’t give up after her retirement and started her own business is Kamla Shokeen.

Kamla Shokeen, a woman who is still young by her spirits, started her entrepreneurial career after her retirement. But before getting retired, she was a Physical Education teacher for 39 years in Government School. She had the hobby of pickling berries from the beginning, so after retirement, she thought of changing that hobby into a business, and today she is running her own successful pickle business by the brand name KAMAL AACHAR.

Kamla Shokeen began her pickle business 7 years back in 2010 after getting retired from her teaching profession. And to make her pickles business more professional, she took pickle making training from PUSA Branch- KVK Ujwa under Kamkaji Mahila Kutir Udyog. After getting certification from there, she gathered the deprived and poor women of her village Dichaon Kalan, which is in Najafgarh district, to start her own pickle making and selling business. Today her fruit farm is scattered in 2.75 acres of land, in which she has grown Jujube (Ber), Carissa carandas (Karonda), Indian gooseberry (Amla), Java Plum (Jamun), and Guava trees for pickle making. And she manages all the work with the help of few workers. To maintain the good yield of the trees she never uses chemical fertilizers. She only uses vermicompost (kenchue ki khaad).

By qualification, Kamla Shokeen is MA in Political Science, but when she started pickle business after retirement, at that time, then she never felt that the work she is going to do is low grade or not of her level. Even her husband- Mr. Mulchand Shokeen, who is a retired director from GDA; two sons, out of which, one is pilot and other is an engineer by profession; one daughter- who is a doctor by profession; and two daughter-in-laws- both are teachers by profession, supported her in her venture.

Today, she is 69 by age, but her gusto of pursuing her hobby never went down since day one after her retirement. Kamla Shokeen always tried to give her best efforts, during her teaching career and as well as for her pickle business. She even received “Best Teacher Award” for her teaching from the school. And after starting the pickle business she was also awarded by PUSA for Best Quality of Aachar.

Generally, she visits events, exhibitions, and fairs to sell her handmade pickles, but to make her products available to more people she has opened a small shop in her house. Most visited fairs, where she earns the most profit by selling her pickles are Pragati Maidan and PUSA Fair. In a year she earns more than 60-70,000 from her pickles business. And in the future, she is planning to include more varieties in her pickles collection- like mango and lemon. Whenever someone comes to her for guidance related to pickles making business, she never refuses them and always provides true advice and suggestions. Till now she has suggested many people to take training from PUSA so that, they can also start their own business.

Message By Kamla Shokeen
“Rather than sitting idly on a chair all day long and doing nothing, it’s better to make yourself useful. I started working after my retirement because, I had the interest in pickling and I didn’t want to be bored. From my pickle business, I’m also able to support the poor people of my village. According to me, every woman should use her skills and hobbies to make herself independent even after the marriage, but before that they should complete their education. ”

Ratti Ram

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A Ray of Hope Which Changed Ratti Ram’s Farming into a Profitable Venture

Ratti Ram is an ordinary vegetable farmer from Hinotia village of Madhya Pradesh. By wisely taking advantage of advanced techniques and government schemes, he established his own vegetable farm from which today he is earning profit in crores. But if we talk about a while ago, then Ratti Ram was a deprived farmer for whom even buying a footwear was also a very difficult errand. Today he owns a bike which he proudly runs in his village.

Although Ratti Ram had less land for cultivation, but scarcity of water resources acts as the major intervention between his efforts and the land. In the rainy season, when he tried to cultivate something at that time excess rain damaged his crops. All these climatic problems and other glitches were the main reason behind his poor farming conditions.

Whatever little income he used to earn from farming was all spent on fulfilling the family’s food demand, and these situations were also giving rise to many financial problems. But one day Ratti Ram came to know about Horticulture Department and he ran barefoot towards Collector Rajesh Jain’s Office District Head Quarter from his village Hinotia. When collector saw Ratti Ram, he felt his pain and the next step that he took changed the life of Ratti Ram.

Collector sent Ratti Ram to the officer of Horticulture Department, where Mr. Ratti came to know about various horticulture schemes. He got seeds of Guava, Amla, Hybrid Tomato, Okra, Potato, Garlic, Chilly etc., and with the help of horticulture schemes and subsidy, he also set up drip irrigation system, sprayer, power spray pump, power driller. Moreover, the collector also helped him in locating a pack house under subsidized rate.

His fate changed, as soon as Ratti Ram started vegetable farming by using new techniques, and in a year Ratti Ram earned a pure profit of one crore from which he bought Matador Van, two bikes, and two tractors. Other than investing in vehicles he also invested in other resources and made 3 new water wells, 12 tube well and 4 houses at different locations. He expanded his farming area by buying 20 acres land for cultivation purpose and took 100 acres land on lease. Today he is living happily with his family and a while ago he also arranged marriage ceremony for his two sons and a daughter.

Ratti Ram is a role model for all those farmers in India who are feeling helpless and abandoned, because even in his difficult times he never left his hope.