Pradeep Singh

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Pradeep Singh: From Corporate Success to Dairy Farming Pioneer

In the heart of Rohtak, there resides a man who dared to break the mold of corporate success to follow his heart’s calling. Mr. Pradeep Singh, a native of this village, embarked on a journey that not only transformed his life but also left an indelible mark on his community. His story is one of passion, dedication, and a commitment to reviving the roots of his homeland.

Pradeep Singh’s journey began with a simple thought – a desire to contribute to his own community, where farming had always been an integral part of life. The lush fields and fertile lands of Rohtak inspired him to spread awareness about dairy farming and help fellow farmers overcome the challenges in this field.

After completing his MBA, Pradeep spent a decade in the corporate world, working for the renowned company Havells. However, he soon realized that his deep connection to his native place and his passion for agriculture called him back. He felt a profound need to do more for his community.

In December 2018, he founded “Bagdi Milk Power Milk Processing Enterprise,” a venture dedicated to transforming the dairy farming landscape in Rohtak. The enterprise produces a range of dairy products, including Badam Dudh, Lassi, Mava Barfi, Gulab Jamun, Kheer, and Paneer Pakode, all made from the highest quality milk.

Pradeep Singh’s mission goes beyond just producing dairy products; it’s about empowering the uneducated and unskilled youth of his region. He provides training to local farmers, teaching them how to obtain nutritious milk from buffaloes and what should be fed to the animals to maximize their health and milk production. Currently, approximately 80 farmers are associated with him, receiving fair prices for their produce.

What sets Pradeep Singh’s enterprise apart is his commitment to providing clean and healthy products to consumers. He owns cows, but for buffaloes, he collaborates with local farmers and educates them on best practices. This approach ensures that both the farmers and consumers benefit from his venture.

Not only does Pradeep involve farmers, but he also supports local artisans who provide him with traditional “mitti ke bartan” (clay utensils). These artisans are integral members of his farmer groups, helping maintain the authenticity of the products he offers. He utilizes modern machinery, such as a Mawa making machine and milk chillers, to ensure the highest quality and hygiene standards.

With 17 direct employees, 12 of whom contribute to the farms and five dedicated to producing ghee, Pradeep Singh has created meaningful employment opportunities in his community. His dedication to quality is reflected in the price of his ghee, which costs around Rs. 1500 per kg (cow) and Rs. 1200 per kg (buffalo), with additional shipping charges if needed.

Pradeep’s younger brother is also actively involved in the business, and the entire family supports his vision and efforts. Together, they have become a symbol of community-driven entrepreneurship in Rohtak.

Pradeep Singh’s journey has not gone unnoticed. He has been recognized for his outstanding contributions to the field of dairy farming and milk processing. He received awards from prestigious institutions like the Indian Agricultural Research Institute (IARI) in Pusa, Delhi, and Haryana Agricultural University in 2019.

Looking ahead, Pradeep Singh has ambitious plans for the future. He aims to expand his online presence and make a wider range of products available to customers, including sunflower oil. His unwavering commitment to his community and his dedication to quality have transformed him from a corporate success story to a dairy farming pioneer, revitalizing the farming landscape in Rohtak and inspiring many to follow their hearts and make a difference in their communities.

Sher Baz Singh Sandhu

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SHER BAZ SINGH SANDHU, BRINGING WHITE REVOLUTION IN PUNJAB WITH THE BEST BREED OF BUFFALO- MURRAH

This is the story of a man who continued his interest in dairy farming and turned it into a successful dairy business- Lakshmi Dairy Farm.

Unlike many other farmers, Sher Baz Singh Sandhu had shifted away his mind in teenage from seeking employment in private and public sectors. His interest was developed in dairy farming and the reason behind Mr. Sandhu’s affinity toward dairy farming was his mother- Harpal Kaur Sandhu.

This love towards dairy farming was a thing which was carried from the maternal side of Sher Baz Singh Sandhu by her mother. In earlier times maternal grandfather of Mr. Sandhu, had a fascination of rearing best breeds of cattle. And this fascination was later on followed by her daughter after marriage, and by seeing his mother’s interest in cattle rearing, Mr. Sandhu was also influenced by it.

In 2002, Mrs. Harpal Kaur passed away. Yes, it was a sad moment for Mr. Sandhu, but after her mother’s death he got an inspiration to pursue his interest of cattle rearing in a better way and that was when he decided of entering the dairy farming venture. Mr. Sandhu sold the old cattle and bought a new buffalo of breed Murrah from a region in Haryana in Rs. 52,000. At that time, that Buffalo used to give 15-16 kg of milk per day.

In 2003, he bought again a new buffalo of the same breed in Rs. 80,000 and this buffalo was giving 25 kg milk at that time.

Then in 2004, he bought a male calf of buffalo in Rs. 75,000, by doing a complete family background check (her mother used to give 20 kg milk and also won an award for it).
And this is how he improved the breed of his farm buffaloes and increased the number of quality buffaloes in his farm.

Once, Lakshmi his buffalo won best breed championship in the Muktsar Mela and just after that, he named his farm – “LAKSHMI DAIRY FARM”.

Not only Lakshmi but many other buffaloes and bull are there like- Dhanno, Rani, Sikander…, who made Mr. Sher Baz Singh Sandhu proud and broke records again and again by winning prizes in Kissan Melas and for milk production and breed championship.

Some of his awards and achievements are mentioned below:
• Lakshmi Dairy Farm holds national record for buffalo milk.
• Sherbaj Singh has been awarded by “State Award for excellent services in Dairy Farming” by CM S. Parkash Singh Badal
• His buffalo came first in 8th National Livestock Championship
• Awarded by Sardar Gulzar Singh in Maghi Mela
• His buffalo won 1st award in milk production competition in Muktsar (2008)
• PDFA Mela in 2008, his buffalo got 1st award
• Buffalo (Dhanno) gave 25 kg milk and broke all records (2015)
• In January his Murrah buffalo won all the prizes in Muktsar Mela (2016)
• His bull (Sikander) won 2nd prize in the Muktsar Mela.
• Lakshmi Buffalo won best breed championship
• Rani Buffalo gave 26 kg and 357 gram of milk and created a new record and won first prize.
• Dhanno Buffalo gave 26 kg milk and came second in the same competition.
• Many articles have been published in the newspaper in advisory magazine

Today, he has total 50 Buffaloes in his farms spread over 1 acres and he sells all the milk in the city to multiple stores. Mr. Sandhu prefers to grow fodder by himself, he has total 40 acres of land in which he grows wheat, paddy, and fodder.

Mr. Sandhu’s son- Barinder Singh Sandhu who is an advocate by profession and his wife- Kulwinder Kaur Sandhu, is also very supportive in managing Lakshmi Dairy Farm. His son has created an FB page by the farm name which has around 3.5 lakhs of followers and he wants to increase the number of followers to 10 lakhs till 2022-23. Because of the farm’s popularity, many people even from foreign, buy buffaloes from them.

Mr. Sandhu always tries to help the farmers with dairy farming and motivate them to progress in it. He also provides good quality semen and milk to farmers.

FUTURE PLAN: His future plan is to increase the farm area and keep only quality buffaloes and provide good quality semen and milk to farmers.

Message:

Nowadays farmers are more interested towards rearing foreign breeds rather than local. They think foreign breeds can make them more profit. But this is not true. Because foreign breeds need a different climate and conditions, which is not possible in India. Moreover, rearing foreign breed need more expenses than local breed, which ordinary farmers are not able to manage. Due to which, after some time farmers shift to rearing local breeds or they stop rearing cattle completely.
Farmers should understand that now good breeds are also available in India which can produce 20-25 kg of milk per day. Farmers should opt dairy farming business along with farming because it helps in increasing the income. In this way, farmers can deal with the problem of unemployment and India can progress in dairy farming.