Tag: Chutney

Balwinder Kaur

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Story of a women, who is doing great with her talent

“After marriage, every women is to take care of her household”, this is the thinking of our society. But a women is the one, who can do anything to solve the critical conditions of her family.

This is a story of a woman, Balwinder Kaur, who belongs to a middle class family and her qualification is in M.A (Punjabi). After completion of her studies, she got married to Mr. Gurwinder Singh, who was working in a private company. Due to some reasons, he gave resign to his job and this led to poor financial conditions of the family. For improving the financial conditions of her family, Mrs. Balwinder Kaur decided to offer a helping hand to her husband, and he also supported Balwinder in this decision. As it is rightly said, If your better-half walks along with you every obstacle becomes easier to handle and with her husbands’ support, she started a PG(Paying Guest) in the house. The work flourished in the starting, but later on she decided to shut it down because earning was very less. Then she thought of opening a boutique but again dropped the idea of same. In 2008-09, she did a course of beautician but she was not interested in this so she never thought of taking over it in her career.

From the very beginning, my interest was in cooking. All my relatives and friends knew that I am a very good cook, that’s why they always appreciate my cooking skills. Finally, I thought of opting this hobby as my career. – Balwinder Kaur

Pickle prepared by Balwinder Kaur is all time in demand from her relatives because of its deliciousness.

For polishing her talent, Balwinder Kaur got a training of making pickles and chutneys from Indian Institute of Food Processing Technology Liaison office, Bathinda. There she met Dr. Gurpreet Kaur Dhillon, who guided her and encouraged her to expand her work.

Now-a-days, people are having health issues due to consuming adulterated food from outside. So I thought of serving people by making pure home made food products. – Balwinder Kaur

As she knew the importance of marketing and labelling in any business, so with the help of Dr. Satwinder Kaur and Harinder Kaur, she got the training in packing and labelling of the products.

After getting the training in Squash manufacturing from KVK, Bathinda, she started her work at home. She made a Self Help Group (SHG) in which there were 12 women. These women helped her in cutting the material and in packing of the prepared products.

This SHG helps me in my work and also it provides employment to other women which gives me a huge satisfaction. – Balwinder Kaur
The training was the key to sharpen the inborn skills of Balwinder.

Products prepared by Balwinder Kaur:
  • Pickle- Mix, Sweet, Salty, Amla
  • Chutney- Amla, Tomato, Apple, Lemon, Bottle-gourd, Mango
  • Squash- Mango, Guava
  • Sharbat- Apple, Litchi, Rose, Mix
We sell our products in the village only and outside the village we deliver them free of cost. – Balwinder Kaur
Balwinder Kaur manufacture and sell her products under her Brand name “Zebra Smart Food” She has also made a whatsapp group (7589827287), where she directly take orders from the customers and deliver to them.

Future Plans:
She want to sell her products worldwide so that people should come to know the taste and quality of her self-made products.

Message:
“We should use organically prepared products only that will help us and our children to remain fit and healthy.
Those women who want to do something, must come forward with their ideas. They should not waste their time in thinking at home. Not only cooking, whatever their passion is. They should make efforts to fulfill their dreams. Have faith in God and keep working hard.”

Shahnaz Qureshi

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Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Amandeep Kaur

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Story of a Young Girl with Budding Skills Trying to Stand on Her Own Feet & Make Her Identity in the Society with Her Culinary Skills

It is said that those who want to achieve something in their life, for them only a small motivation or inspiration is enough. God has sent everyone with a gift box, only a few of them open their package and identify their hidden talent, and most of the people never dare to do that due to lack of confidence. But a girl from Moga dared to recognized her talent and stand on her own feet to become independent.

Amandeep Kaur a 25 year old girl from Lande ke Moga is a budding entrepreneur, who is trying to make her own identity in the society. As we know that behind every leader, there is a struggling experience which provokes them to reach that spot, same is with Amandeep. She is a young and enthusiastic soul similar to other girls, but her determination is what makes her stand out from others. Currently, she lives with her brother and mother, her father passed away quite a long time ago. And due to the financial crisis, she stopped studying after 10th. But as we all might have heard, those who are meant to do something great and stand out from all the crowd, they cannot be stopped by any kind of difficulties.

Today, Amandeep is leading a group of 7 girls known as Swati Women Cooperative Society, and under this brand name she is taking little steps towards success. Behind the formation of this group, there is hand of female philanthropist Mrs. Sundara, she only gave a small inspiration and that was enough for Amandeep to gather the rest of the girls and start up with their own business of homemade pickles and chutneys.

Amandeep Kaur explained that how Mrs. Sundara herself visited their village (village name) in 2003, gathered them (group members) and make them aware that what capabilities they have and how they can make their skills useful to themselves, instead of sitting idle. She also help Amandeep and other girls by enrolling them in the training of making homemade products like pickles, chutney and many other food products and also motivated them to study further.

Amandeep is not only working to earn and support her family but also to make her own identity in the society. She is very passionate about the work she is doing and she has also planned to pursue her education in the field of home culinary so that she can come up with different food products to sell it in the market. Name of the other girls’ are- Parminder, Baljeet, Ranjit, Gurpreet, Channi, Manjit, Pawandeep; these girls are very young, in their early twenties or below, but due to some circumstantial situation, they all have dropped out of their education in the middle. But they still have the zeal and enthusiasm to continue their study, explore new things, earn their own livelihood and be independent. All the girls are very fervent about their work and are interested in continuing their study along with SWCS business.

Amandeep and all her group members are very hard working and know how to manage their work efficiently. They buy all their raw material from the market (sabzi mandi) themselves for making pickles, chutney and fragrant waters. They make more than 10 variety of pickles, 2 types of chutney, 3 types of fragrant water and candies also.

Everything is handmade by them and is purely natural without any preservative. Pickles, chutneys, and candies made by them are very delicious and original in flavor and will remind you the taste of your grandmother’s hand.

Some of the most selling products are Mango Chutney, Lachha Nimbu Pickle, Ginger Pickle and Garlic Pickle. They visit as many exhibitions and events as they can to sell their handmade natural products; and other than that they personally visit different societies and committees of different districts to sell their product. Till now they have covered Fategarh, Firozpur, Ludhiana, and Moga, and in the coming time, there will be more cities. Usually, they use to make nearly 100 boxes of each pickle containing 1 kg each per day.

Currently, the group total income in only 20000 per month and it is very difficult for them to manage in such a tight cash flow. The reason behind this problem is they don’t have any proper platform to sell their product and also very few people know about Swati Women Cooperative Society. Well, according to them this is just the beginning and these types of hardships are never going to demotivate them or stop them from what they are doing.

Message by Amandeep Kaur (PRESIDENT OF SWATI WOMEN COOPERATIVE SOCIETY)
“Every girl should recognize their skill and use them wisely to be independent on their own. Today, women should not be dependent on others, they should be self-determining and self-regulating. Because it feels good when you have power in your hand to fulfil your own wishes. And education is very much necessary in enlightening and guiding the correct path. Working and being independent makes you feel special and confident of what you are. So, every girl should complete their education and choose the path which interests them and can help them to earn a good living.”