Gurpreet Singh

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Gurpreet Singh: Spearheading a Revolution in Sustainable Agriculture 

Within the sprawling district of Bathinda, Punjab, lies the largest village in the region – Mehraj. Here, in this tranquil setting, Gurpreet Singh embarked on a remarkable journey into the world of agriculture. Born into a family with a deep-rooted connection to the land, Gurpreet’s journey into farming was a natural progression. However, what sets him apart is his dedication to organic farming and sustainable agriculture practices. 

Gurpreet’s foray into farming commenced in 2009, when he decided to take up the mantle of his family’s agricultural legacy. His father had already been tilling the fertile Punjab soil for years, and it was under his guidance that Gurpreet nurtured his passion for farming. He cultivates a variety of crops on their 35-acre expanse, including Paddy, potatoes, mung beans, and mustard. 

The Organic Farming Challenge: Patience and Promise 

The turning point in Gurpreet’s agricultural journey came in 2017 when he made the pivotal decision to transition to organic farming. This marked the beginning of his quest to cultivate crops in harmony with nature, without the use of synthetic chemicals or pesticides. While he admits that the transition was not without challenges, he firmly believes that organic farming is the way forward. Currently he does organic farming on 3 acres of his land. 

When discussing his shift to organic farming, Gurpreet emphasizes that while the initial years may not be as financially rewarding as conventional farming, the long-term benefits are immense. According to him, organic farming begins to yield significant profits by the fourth year. Despite the initial hardships, Gurpreet remains resolute in his commitment to take organic farming to a commercial level. 

One of the driving forces behind Gurpreet’s dedication to organic farming is the increasing awareness among consumers about the importance of healthy, pesticide-free produce. People are willing to pay a premium for organically grown crops, and this growing demand provides a promising market for farmers like Gurpreet. 

Gurpreet’s Ventures into Dairy 

His journey isn’t limited to just farming; he also delved into the dairy business, with a herd of 25 to 30 animals at one point. However, realizing that the profit margins in this sector were limited, he shifted his focus back to organic farming and other agricultural endeavors. Currently, he maintains 15 animals, including cows and buffaloes, to meet his household requirements. 

Championing Sustainability: Stopping Crop Residue Burning and Saving Water 

One of the most remarkable aspects of Gurpreet Singh’s farming practices is his commitment to environmental sustainability. He actively refrains from the burning of crop residue, a practice that has been a major contributor to air pollution and environmental degradation in Punjab. Additionally, he has been a pioneer in implementing the direct-seeded rice (DSR) method, which significantly reduces water consumption compared to traditional methods. 

Direct-Seeded Rice (DSR): A Water-Saving Innovation 

The conventional practice of flooding rice fields consumes vast amounts of water, contributing to the alarming drop in water levels in Punjab. Gurpreet’s adoption of the DSR method, where rice seeds are directly sown into the soil, has achieved an impressive 80% success rate. His dedication to water conservation has earned him recognition from both agricultural institutions and fellow farmers. 

Empowering Fellow Farmers: The Customer Affairs Center 

Gurpreet Singh’s commitment to sustainable agriculture extends beyond his own farm. He operates a customer affairs center where he offers advanced farming techniques and services to fellow farmers. Services like the lucky seeder, silage plant, and vacuum planter have not only proven profitable for him but have also empowered other farmers to adopt more sustainable practices. He also provides knowledge on sustainable yet profitable practices within 25 to 30 Km of his village free of cost to the fellow farmers.  

Guided by Agricultural Institutions and Community Support 

His journey has been supported and guided by institutions like Punjab Agricultural University and Krishi Vigyan Kendra Bathinda. Gurpreet is also an active participant in various farmer groups that promote knowledge sharing and mutual support. He is a member of a group spanning across Punjab, Haryana, and Rajasthan, where farmers assist one another in overcoming challenges. 

Recognitions and Accolades: Celebrating Excellence 

Gurpreet’s innovative approaches in agriculture have garnered widespread recognition. He stands adorned with numerous accolades, including prestigious awards from esteemed institutions such as Punjab Agricultural University, Krishi Vigyan Kendra Bathinda, and the Khetibadi Vibhag. Notably, his exceptional contributions were celebrated on both the national and international stages, as he received honors from ICAR in Hyderabad in December 2022 and April 2021. His accomplishments extend beyond awards; he was notably conferred with the ‘Best Farmer’ Award during the International Conference ICSCI 2022, a testament to his exceptional dedication. 

Furthermore, Gurpreet Singh’s pioneering efforts in crop residue management, including his steadfast commitment to eschew burning practices, have earned him widespread acclaim. His sustainable practices have attracted the attention of numerous news outlets, further highlighting the remarkable impact he has made in the realm of agriculture. 

Agricultural Entrepreneurship: Selling Quality Products 

Gurpreet sells his farm products to Punjab Agro, and his high-quality wheat commands double rates from local customers who appreciate the superior quality. Moreover, he supplies aromatic Basmati rice to neighboring Haryana, reflecting his commitment to quality and sustainability. 

Words of Wisdom: Starting Small and Scaling Up 

Gurpreet Singh has a valuable piece of advice for aspiring farmers. He suggests starting small when adopting new farming techniques. Experiment on a smaller portion of your land first, and if it proves successful, expand it to the entire farm. This approach not only saves time but also minimizes risk and costs. 

Gurpreet’s Vision: Taking Organic Farming to New Heights 

As he looks to the future, Gurpreet Singh envisions taking natural organic farming to new heights. He is passionate about educating fellow farmers about the importance of abandoning crop burning practices and implementing innovative methods to combat the depletion of water resources in Punjab. 

Conclusion

In the heart of Punjab, Gurpreet Singh’s journey from conventional farming to a champion of organic, eco-friendly methods serve as an inspiration for farmers across the region and beyond. With his dedication and vision, Gurpreet Singh is not only securing a prosperous future for his farm but also contributing to the preservation of Punjab’s precious natural resources. 

Pradeep Singh

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Pradeep Singh: From Corporate Success to Dairy Farming Pioneer

In the heart of Rohtak, there resides a man who dared to break the mold of corporate success to follow his heart’s calling. Mr. Pradeep Singh, a native of this village, embarked on a journey that not only transformed his life but also left an indelible mark on his community. His story is one of passion, dedication, and a commitment to reviving the roots of his homeland.

Pradeep Singh’s journey began with a simple thought – a desire to contribute to his own community, where farming had always been an integral part of life. The lush fields and fertile lands of Rohtak inspired him to spread awareness about dairy farming and help fellow farmers overcome the challenges in this field.

After completing his MBA, Pradeep spent a decade in the corporate world, working for the renowned company Havells. However, he soon realized that his deep connection to his native place and his passion for agriculture called him back. He felt a profound need to do more for his community.

In December 2018, he founded “Bagdi Milk Power Milk Processing Enterprise,” a venture dedicated to transforming the dairy farming landscape in Rohtak. The enterprise produces a range of dairy products, including Badam Dudh, Lassi, Mava Barfi, Gulab Jamun, Kheer, and Paneer Pakode, all made from the highest quality milk.

Pradeep Singh’s mission goes beyond just producing dairy products; it’s about empowering the uneducated and unskilled youth of his region. He provides training to local farmers, teaching them how to obtain nutritious milk from buffaloes and what should be fed to the animals to maximize their health and milk production. Currently, approximately 80 farmers are associated with him, receiving fair prices for their produce.

What sets Pradeep Singh’s enterprise apart is his commitment to providing clean and healthy products to consumers. He owns cows, but for buffaloes, he collaborates with local farmers and educates them on best practices. This approach ensures that both the farmers and consumers benefit from his venture.

Not only does Pradeep involve farmers, but he also supports local artisans who provide him with traditional “mitti ke bartan” (clay utensils). These artisans are integral members of his farmer groups, helping maintain the authenticity of the products he offers. He utilizes modern machinery, such as a Mawa making machine and milk chillers, to ensure the highest quality and hygiene standards.

With 17 direct employees, 12 of whom contribute to the farms and five dedicated to producing ghee, Pradeep Singh has created meaningful employment opportunities in his community. His dedication to quality is reflected in the price of his ghee, which costs around Rs. 1500 per kg (cow) and Rs. 1200 per kg (buffalo), with additional shipping charges if needed.

Pradeep’s younger brother is also actively involved in the business, and the entire family supports his vision and efforts. Together, they have become a symbol of community-driven entrepreneurship in Rohtak.

Pradeep Singh’s journey has not gone unnoticed. He has been recognized for his outstanding contributions to the field of dairy farming and milk processing. He received awards from prestigious institutions like the Indian Agricultural Research Institute (IARI) in Pusa, Delhi, and Haryana Agricultural University in 2019.

Looking ahead, Pradeep Singh has ambitious plans for the future. He aims to expand his online presence and make a wider range of products available to customers, including sunflower oil. His unwavering commitment to his community and his dedication to quality have transformed him from a corporate success story to a dairy farming pioneer, revitalizing the farming landscape in Rohtak and inspiring many to follow their hearts and make a difference in their communities.

Hardeep Singh

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In the heart of Ludhiana’s Rabbon Uchi village, a tale of ambition, dedication, and perseverance has unfolded over the past 15 years. At the center of this narrative is Hardeep Singh, a visionary dairy farmer who has transformed his dreams into reality through relentless hard work and an unwavering commitment to his craft. With an academic background in marketing, an MBA degree, and a stint at Tara Feed, Hardeep’s journey into the world of dairy farming is an inspiring testament to the possibilities that lie beyond traditional career trajectories.

Hardeep’s foray into dairy farming was no mere happenstance. His passion was ignited during his time at Tara Feed, where he had the opportunity to visit various farms as part of his job. These visits opened his eyes to the potential of dairy farming as a profitable and sustainable occupation. Armed with this newfound inspiration, he embarked on a journey that would lead him to become a pioneer in his field.

With a burning desire to learn and grow, Hardeep took extensive training in the field, initially focusing on buffalo farming before transitioning to cows. Armed with his newly acquired knowledge, he purchased 20 animals at the outset, and what sets his journey apart is his steadfast commitment to breeding. Unlike many in the industry who often rely on purchasing animals, Hardeep chose a different path. He decided to breed his own cows, a decision that not only spoke to his dedication but also set the stage for a self-sustaining farm. Over the years, his herd has grown to a total of 90 cows, comprising both Holstein Friesians (HF), with 40 actively contributing to milk production.

Obstacles, as Hardeep believes, are an inevitable part of any occupation. Yet, his approach to challenges is what truly defines him. He is not one to shy away; instead, he tackles each obstacle head-on, seeking innovative solutions. One such example is his battle against mastitis, a common and often debilitating condition in dairy cattle. Hardeep invested time and effort in researching and refining the nutrition of his cows’ feed. Drawing upon recommendations from institutions like Punjab Agricultural University (PAU) and Punjab Dairy Farmers Association (PDFA), he fine-tuned his cows’ diet, leading to a reduction in mastitis cases and an overall improvement in cow health.

Another challenge he confronted was repeat breeding. Through meticulous research and experimentation, he found a solution by incorporating the right mix of minerals and vitamins into the cows’ diet, effectively addressing the issue. Hardeep’s proactive approach doesn’t stop at on-farm solutions; he’s also tapped into the resources provided by the National Dairy Development Board. Leveraging their schemes, he secured subsidies for his initial purchase of 10 animals, giving his venture a solid financial boost.

In his pursuit of excellence, Hardeep leaves no stone unturned. He uses imported semen from reputable sources like Punjab Dairy Farmers Association, Avis, and Worldwide, enhancing the genetics of his herd. With an emphasis on technology, Hardeep employs software to monitor his cows’ health and productivity. Each cow wears a tag around its neck, and the software sends him real-time updates about their well-being, including any signs of sickness. The same software aids in optimizing artificial insemination timings, ensuring a higher success rate in breeding.

Hardeep’s accomplishments extend beyond the dairy barn. His family, especially his brothers, have been pillars of support throughout his journey. With 42 acres of land dedicated to agriculture, he maintains a symbiotic relationship between his farming endeavors. He cultivates crops such as potatoes and corn, the latter serving as silage for his cows. This integration not only reduces costs but also highlights Hardeep’s holistic approach to farming.

As Hardeep Singh continues to nurture his dairy farm in Ludhiana’s Rabbon Uchi village, his journey remains an inspiration to all who come across it. His ability to surmount challenges, embrace innovation, and sustain a thriving enterprise underscores the limitless possibilities that can emerge from a combination of passion and perseverance. In his story, we find not only a tale of individual success but also a roadmap for revitalizing and revolutionizing the agricultural landscape.

Message to farmers

Reflecting on his journey, Hardeep emphasizes the profitability of dairy farming, provided one pays meticulous attention to expenses and focuses on the crucial aspects of feed, breed, and cow management. He stands as a testament to the notion that with the right blend of passion, knowledge, and determination, even a non-traditional background can lead to extraordinary success. His story underscores the potential of agriculture as a dynamic and rewarding profession, inspiring aspiring farmers to think beyond conventional boundaries.

Ankur and Ankita Singh

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Graduated From Symbiosis This Husband-Wife Duo, Giving a New Definition to Agribusiness with Their New Concept of Dairy Farming

What life do you imagine after doing MBA in Agribusiness from a prestigious university of India, maybe an Agricultural Analyst, Farm Appraiser, Market Analyst, Quality Controller, or Agribusiness Marketing Coordinator?

Well, all these are dream job profiles for MBA Agriculture graduates and it will become cherry on the top if you have done your MBA from an esteemed university like Symbiosis, Pune. But there are very few people who instead of being part of a multinational organization, prefer to emerge as a start-up which gives true meaning to their skills and adequacy.

Urban Dairy- An initiative taken by a power couple- Ankur and Ankita with the mission to redefine the concept of dairy farming with their distinctive idea of selling milk in raw form. This farm is located in district Unnao, 55 kilometres from Kanpur city.

Before starting this milk venture, Ankur was working as a Bio-technologist and Agriculturist in different companies (total work experience 2 years). In 2014, Ankur tied love knot with his friend Ankita, who also did MBA from Symbiosis, Pune with him.

Well, this idea of selling raw milk came into accomplishment after Ankur’s nephew came from abroad to visit him. As this was the first experience of Ankur’s nephew in India, so he decided to make it special.

Ankur especially bought an indigenous breed of cow- Shahiwal and started rearing her for milk purpose. Although the purpose of raw cow milk was only for Ankur’s nephew as he had realised that unpasteurized cow milk is more healthy and tastier than packed milk. Slowly, the whole family started drinking the cow milk and everyone liked it.

Ankur was fond of animals since childhood, but after this instance, he thought why to compromise with the health, and in 2015 both husband and wife (Ankur & Ankita) decided to start their own dairy farm. Ankur attended a short training at NDRI Karnal before starting dairy farming and in the meanwhile, his wife Ankita looked after all the construction work of the farm. They began with 6 Holstein cross breed cows, and now it has been 3 years and they have 34 Holstein/ Jersey cross breed cows and 7 indigenous cows (Sahiwal, Red Sindhi, Tharparker) at their farm.

Urban Dairy is what they thought of naming their brand, blending the rural theme with the city, a fusion of two regions, which are completely opposite to each other. From managing dairy farm to product marketing & development, they did not leave even a single step to reach where they are today. The whole farm is build-out in 4 acres of land and there are 7 workers for its maintenance. Bathing, feeding, maintaining hygiene of cows and other farm-related work are done manually by the worker and milking is done by the milking machine as well as manually by hands as per the comfort of cow. Both Ankur and Ankita make it a point to visit the farm once daily without fail. They not only like to spend most of their time at the farm but also it helps them supervise the workers in a better way. The entire milling and bottling and transport is under strict supervision of the founders.

“Ankur: We also prepare the cow feed ourselves, because milk yield & cow’s health totally depends on the feed and we never compromise on this. The cow feed formula that we follow is- 33% protein, 33% industrial waste (choker), 33% grains (maize, chickpea) and extra minerals.

Other than dairy farming they are also actively involved in organic farming of vegetables. They have leased an extra 4 acres land. Earlier Ankita used that land as a kitchen garden. She never used any fertilizer/pesticide on that land other than cow dung. Now the land has totally turned into an organic piece of fertile acreage which they are using for farming wheat, chickpea, carrot, garlic, chillies, coriander, and seasonal veggies. They use farm crops for the cow’s feed and home purpose.

In the beginning, my HF crossbreed cow was giving 12-litre milk, after second pregnancy she started giving 18-litre milk and now she is pregnant the third time and we are expecting 24-litre milk. There is a possibility of increase in milk production imminently.

Marketing:

Instead of carrying milk in large milk containers to the customers and using primitive milk measuring ladle, they have come up with an innovative concept to enhance their product image. They pack the raw milk directly into glass bottles after filtration process and then deliver it to the door of the customers.

People have accepted their product with open arms. Till today, i.e. 3 years and they haven’t used a single marketing strategy or advertising to allure the customer to use their product. The entire market they are catering to, has been formed through word-of-mouth publicity by their existing customers. The response has motivated them to a level that they have started with the production of paneer, ghee and other milk based dairy products. The positive response from customers has increased their sale.

They have their own distribution network in the city for milk sale and by seeing their advancement slowly with the time it will increase to manifolds.

Future Plan:

Indigenous cow breeds milk production capacity is not that high, and he wants to develop a new cow breed by cross-breeding indigenous cows which have good milk production capacity as the milk of our Indigenous breeds is considered better in quality and proven to have multiple health benefits for humans.

According to him, milk can be kept at 2 degree centigrade for one week in healthy condition, and for that purpose, he wants to invest in chiller storage in the coming time, to store the milk for long time and use it for multiple purposes.

Message:
“Dairy farmers should never neglect the hygiene and care of their cows, they should care about them as they care for their own health. And before starting dairy farming every farmer must acquire knowledge and keep themselves updated with the current dairy farming trends for better future. Dairy farming can only be profitable if the animals in your farm are happy. The selling price of your product wouldn’t get you to earn profits, but a happy animal can definitely help you earn good profits.”