fruit Archives - Progressive Farmers

A young farmer from abroad made a name for himself in Punjab by cultivating strawberries- Navjot Singh Shergill

Every person certainly thinks about progress and distinction in their field. This mindset can lift a person from earth to the skies. The success of each farmer depends upon his passion for doing innovative things that deviated from traditional methods.

This story is about one such farmer who deviated from standard farming and chose his own way in agriculture, which very few people were aware of. The name of this young farmer is Navjot Singh Shergill. He lives in Majal Khurad village in Patiala. The practices adopted by Navjot inspired many other farmers.

I always dreamt of doing something different in farming so that people should know me by my innovative work and not by my name. Hence, I decided to work on something new- Navjot Singh Shergill

Navjot Singh was born and raised in the UK, but as he grew older, he started to feel a lack because he missed the fragrance of the soil of his homeland. Therefore, he returned to his village in Punjab, India. Navjot pursued his MBA and then decided to get into agriculture on a large scale. He started Emu farming, but he did not succeed as there is a very low demand for Emu in Indian markets. He was disappointed by this failure but did not lose hope. He was encouraged by his elder brother Gurpreet Singh Shergill, a farmer in Punjab and known as The King of Flowers. Gurpreet bought a revolution in the cultivation of flowers in Punjab and proved what others could not even think of.

Navjot Singh followed his brother’s suggestion and started gaining information about strawberry cultivation. He gained enough knowledge from social media and informative websites and then decided to start practising in the fields to have more practical knowledge.

I then went to Pune, Maharashtra, for acquiring more understanding of strawberry cultivation and visited various fields and met many farmers- Navjot Singh Shergill

There he obtained all the information about Strawberries like, the climate in which they flourish, making more plants from a single one, its primary plant and from where did strawberries come in India.

In India, the mother plant is imported from California, and then the following plants are made from this mother plant- Navjot Singh Shergill

After returning from Pune, he investigated the environmental conditions in Punjab for strawberry cultivation. He then brought 14-15 thousand plants from Pune and cultivated them in a half-acre land. The total cost summed to Rs 2-3 lakhs. He felt great but was also afraid to fail because of the market issues. However, when the fruits ripened, and Navjot took them to the market for sale, the demand for this fruit was sky-high. All his fears were converted into happiness.

I was very much delighted by the fact that all the people who stopped me from doing this business were now praising me; it was a moment of realization and pride as it took a lot of my money and time- Navjot Singh Shergill

After the continuous success of strawberry cultivation, Navjot realized that some of the fruits remained small while others were fully ripened, and therefore their prices were significantly lower in the market. He felt the urgent need to solve this problem.

There is a saying, “When a person falls and rises, he achieves success on higher levels.”

Then, he started processing the small fruits.

I acquired training from Krishi Vigyan Kendra, Patiala in fruit processing and started making 2-3 items- Navjot Singh Shergill

The harvesting of strawberries required labour; hence, Navjot hired people from his village for harvesting, sorting and processing. By doing this, Navjot created employment opportunities for the people living in his village. Further, he installed machines for processing and therefore started making processed items in the field only. He named the brand Coco-Orchard.

He made the following items-

Strawberry Crush
Strawberry Jam
Strawberry Barfi

All the procedures from processing to packing are taken along under the supervision of Navjot. The Crush and Jam are packed in glass bottles, and when the products are exported to the other states, the bottles are packed in cardboard boxes. The trays of 2 kg cost at least 500-600 Rs and contain sections, each weighing 200-250 gm.

I then started visiting Kisan Mela’s and set up my own stalls there- Navjot Singh Shergill

The stalls gained Navjot a lot of marketing and recognition. People started to wait for his products in the upcoming Melas. He met a doctor from the agriculture field during the Mela; this is a very precious moment of his life. The doctor praised him because he is making processed items out of strawberries, while most people do not know anything about strawberry cultivation. Navjot has a Facebook page named Coco-Orchard, where he provides all the information about strawberry cultivation and markets his produce.

Navjot is now acknowledged enough by the people that he does not have to go to any market to promote his products.

FUTURE PLANS

He wants to grow his strawberry business to an extent where he can grow this delicious fruit in a 4-acre land. Navjot wants to export his produce to foreign countries like Dubai as there the demand for strawberries is higher.

MESSAGE

Farmers who wish to grow strawberries must acquire complete information regarding the same before they start cultivation. Strawberry cultivation requires a lot of money and time and cannot flourish without supervision.

How a Farmer is earning Lakhs of money from barren land

Land is everything to a farmer. Yield of the crop will directly depend on how fertile the land is. But if the land will be barren, then there would be no hope left for a farmer. There is a farmer from Himachal Pradesh who is earning good money by doing farming on barren and unproductive land.

Mandeep Verma, after completing his MBA, served 4-5 years in Wipro Pvt. Ltd. But he was not satisfied with his job and returned to Solan with his wife. He decided to do farming on his land, in Solan, which was not productive. He didn’t want to do conservative farming like all the farmers generally do. He decided to do something different from others and ended up at choosing horticulture.

To make this view a reality, he first got complete information about the weather in his area, then he met the doctors at Agricultural University and got the knowledge about horticultural crops cultivation. Then he decided to do Kiwi farming.

To know everything about Kiwi, i went to the university library and read a number of books on Kiwi farming. I also met University professors and then i started the Kiwi farming – Mandeep Verma

After meeting with Horticulture department of Solan and professors in Dr. Yashwant Singh Parmar University, he decided to prepare Kiwi orchard in 2014. He made the Kiwi orchard in 14 bigha land.

In this garden, he planted the Alicene and Hayward varieties of kiwi plant. He invested about 14 lakh rupees on his kiwi farm and then in 2017, he made a website to sell the kiwi fruit.

The attempt made to bring fruits directly from orchard to the customer was successful – Mandeep Verma

The supply of Kiwi is done after the online order is received from the website. The delivery is available in Hyderabad, Bangalore, Delhi, Uttarakhand, Punjab, Haryana and Chandigarh.

All the information regarding harvesting and packing of the fruit is given on the box. A packing of 1 kg fruit is prepared and sold at Rs 350 but price of kiwi in Solan is Rs 150/kg.

According to Mandeep, kiwi cultivation in India is originated from Himachal Pradesh. But now Arunachal Pradesh contributes 60% of the total Kiwi production in India.

Mandeep cultivates the kiwi using organic methods only. He knows the importance of organic farming that’s why he prepares the vermicompost himself.

The kiwi that we grow in our farm, does not get perished for 2 months – Mandeep Verma

After successful results in Kiwi farming, he started Apple farming in 2018. He believes in “Zero Budget Farming”

Achievements

Due to getting success in Kiwi farming, in 2019, Mandeep was awarded with “Progressive Farmer Award” in Kisan Mela, HP.

Future Planning

Currently Mandeep Verma has two nurseries and he want to increase the number.

Message

“Before doing any type of farming, weather related information of the place should be obtained. Every type of information is available on social media, so we must use it properly. To get more profits, we should go for organic farming and Zero Budget Farming.”