Tag: Jaggery

Smt. Naina Kumari

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The Inspiring Journey of Smt. Naina Kumari from Farmer to Visionary Khetipreneur

Smt. Naina Kumari, a trailblazing entrepreneur from Bhagalpur, Bihar, has revolutionized the agricultural landscape with her dedication to mechanized processing of cereals, pulses, spices, mushrooms, jaggery, and mangoes. Her adoption of cutting-edge machinery has not only minimized wastage but also significantly increased profits, marking a transformative journey from a traditional farmer to a visionary khetipreneur. Naina’s innovative approach and commitment to modernizing agricultural practices have not only benefited her community but have also set a remarkable example for sustainable and profitable farming in the region.

Naina Kumari’s established the Farmers’ Producer Organization (FPO) named ‘Vikramshila Gram Udyog.’ under the brand name ‘Shree,’ she sells a diverse range of processed items, including semolina, spices, papad, chips, mushroom, mango pickles, and jaggery. The brand has become a household name, resonating not just across India but also attracting attention from international markets.

Embracing the digital age, Naina Kumari has seamlessly integrated the online mode for selling her high-quality processed produce. This strategic move has not only expanded her market reach but has also positioned ‘Shree’ as a prominent player in the e-commerce space for agricultural products. The shift to online sales has been a game-changer, providing convenience to customers and opening up new avenues for growth.

 Beyond her success in processing various agricultural products, Smt. Naina Kumari is also diversifying her income streams through fish rearing and dairying. This multifaceted approach not only adds to her financial stability but also showcases her versatility as an khetipreneur willing to explore and innovate in different domains of agriculture. 

Naina’s inspiring journey from a local farmer to a nationally recognized entrepreneur has been widely covered by newspapers and social media channels. Her story serves as a beacon of hope and motivation, not only for aspiring khetipreneurs but for women in Bihar and beyond. The accolades she has received, such as the ‘Mahila Udyami Samman’ and the ‘Utkrisht Kisan Puruskar,’ stand as a proof of her tireless efforts in food processing and uplifting the livelihoods of fellow farmers.

What makes Naina Kumari’s story even more remarkable is the profound impact she has had on her community. Through her FPO, she trains local women, empowering them with the skills needed for khetipreneurship. By doing so, she not only boosts their incomes but also contributes to the economic upliftment of the entire community. The ripple effect of Naina’s initiatives has enhanced the market presence of these women, turning them into self-reliant contributors to the agricultural sector.

Naina’s commitment to empowering women in agriculture goes beyond the boundaries of her own success. She has become a beacon of inspiration, breaking stereotypes and proving that women can thrive in traditionally male-dominated sectors. Her recognition for the ‘Mahila Udyami Samman’ underscores the importance of acknowledging and celebrating the achievements of women in entrepreneurship.

The journey from local markets to a broader market presence is a an example of Naina’s determination and strategic vision. Once faced with skepticism, she has now become a symbol of success, with those who once doubted her abilities now eager to collaborate with her. This shift in perception highlights not only the resilience of Naina Kumari but also the transformative power of embracing innovation in agriculture. 

Naina’s success story has been notably recognized at different farmer fairs, where her stalls have received accolades for being the best. The prestigious ‘Utkrisht Kisan Award 2021’ further cements her status as a pioneer in the agricultural sector. Her dedication to quality, innovation, and community development sets a shining example for the entire farming community. 

In conclusion, Smt. Naina Kumari’s journey from a traditional farmer to a celebrated khetipreneur is a remarkable example of the transformative power of innovation in agriculture. Her commitment to mechanized processing, online sales, and community empowerment has not only brought her personal success but has also positioned her as a role model for aspiring entrepreneurs, especially women, in Bihar and beyond. Naina Kumari’s story is a attestation to the potential for growth and success when traditional practices meet visionary entrepreneurship in the agricultural sector.

Sangeeta Tomar

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A sibling duo tastes success by selling organic jaggery

You must have surely seen brothers and sisters fighting but have you also seen them working together for running an enterprise towards a business?
Sangeeta Tomar and Bhupinder Singh from Muzaffarnagar, Uttar Pradesh are perfect examples of siblings who started a Venture together and have successfully reached new heights with their determination and grit.
Sangeeta and Bhupinder were born and brought up in Muzzafarnagar, Sangeeta who got married in the nearby village is well settled with her new family. The proceeding belt of Uttar Pradesh state is known to have the best quality sugarcane, though this crop is grown in other states as well the quality and tastes differ. The duo thought of growing sugarcane on 9.5 acres of land possessed by them and finally in 2019 they started the processing of products made from sugarcane under the name ‘Kisaan Agro- Products’.

List of products

  • Jaggery
  • Shakar
  • Desi Khand
  • Jamun Vinegar
A total of 12 products are produced from jaggery having different flavors which are made from authentic fruits rather than just the essence of Chocolate, Mango, Saunf, Elaichi, Ginger, Mix, Ajwayin, Dry fruit and Peanut jaggery.
Bhupinder Singh never took any training in this field but his ancestors used to cultivate sugarcane and produce Jaggery mostly in the state of Punjab. He didn’t just start practicing the same but understood the need of today’s consumers who wanted to eat small pieces of sugar after having their meal. He ideated on making flavored Jaggery into small pieces where 1 piece = 22 grams, which was easy to eat at a single time with either food or milk as a barfi and also this was far healthier than that being natural.
The technique of producing quality and tasty jaggery has been passed on from generations in our family- Bhupinder Singh
Sangeeta takes care of the marketing and carries out the regular inspection when he is not physically present at the production plant. A point of consideration is the usage of steel-infused machinery which is covered and no pollution occurs while production. Moreover, the products are machine made therefore there is no change in the taste and the adoption of proper measures the flavor is locked with the perfect taste to give for maximum customer satisfaction. The team distributes their products to 106 government stores and 37 private stores in Delhi.
The amount of sugarcane used per day is 125q and to complete this requirement they need to buy this crop from other farmers in their village. The process of making jaggery generally takes place from September to May but when the yield is affected by climatic factors it takes place from September to April only.

Farmer’s Background

Bhupinder Singh got retired in 2009 as an NSG commando from the Indian Army and then worked in a five-star hotel to attain experience in the food industry. In 2019 he decided to do something big from the traditional practices he learned in his village so that people would respect him. He also generated employment for the labourers working in his production plant and his field and also by buying sugarcane from other farmers.
Sangeeta Tomar who has completed her master’s in English major is now an independent woman. Her children are all settled abroad but she wanted to live in her village and practice farming.

Challenges

A quality product demands a consumer who knows the difference between an organic product and a duplicate product. There are farmers in his village who are making jaggery even in July by using sugar and chemicals. These farmers sell their product at a lesser price which attracts the buyer towards the chemical-made jaggery.

Achievements

  • Awarded by the chief minister of Uttar Pradesh at Lucknow Gud Mohatsav in 2021
  • Awarded at Muzzafarnagar Gud Mohatsav in 2019

Message

He wants people to come back to agriculture. There are fewer jobs with more applicants and eventually it’s high time to start one’s own business rather than being unemployed. Moreover, agriculture is a diverse sector and there are various fields which one can choose as per their interests.

Plans

Bhupinder singh wants to directly sell his products to the consumers without the involvement of middlemen. Which will eventually lead towards more profit for him and similarly the consumer will have to pay less than what he is paying now. He would be able to buy the organic product at a lower price.

Paramjit Singh

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A farmer who conquered high ground at an early age- Paramjit Singh

Living according to nature is a big thing in itself. Whatever we eat or drink today is all given to us by Mother Nature. It is upon us to keep it this way only. If we follow its fundamental rules, we will never get sick and lead a healthy life.

A farmer, Paramjit Singh, residing in Katahri village near Ludhiana, tends to preserve the gift of nature and nourish it. It is not easy to connect with nature, but it is essential to protect it for the future.

He fell in love with nature so much that he quit his job to serve it in the right way. He used this to cure a lot of diseases such as Blood Pressure, Diabetes, etc.

A person, who truly loves his work and is passionate enough, starts doing it in a fun way to enjoy himself. Therefore, he got training in various courses and decided to work with Indigenous (Desi) seeds. Working with indigenous seeds such as Ragi, Kangani, etc., took him to a platform where he became an inspiration for others.

While I was working in a Millet research centre, I came to know about the seeds of Ragi and Kangani. I then started doing research on these seeds- Paramjit Singh

He started growing Ragi and Kangani on the fields as an experiment. Later, he was so impressed by the results that he decided to grow indigenous seeds at his own level and pursue business in the same.

As the business started to grow, we started visiting Mela, and from there, we got a lot of recognition- Paramjit Singh

His friends helped him in the process; they worked in a group and visited different places for marketing. He had 3 acres of land near his village, where he also grew vegetable seedlings. He has a Pannu Natural Farm named business there and various farmers visit it for buying the seedlings.

The problem arose when Paramjit had to make people aware of the indigenous seeds and organic farming. Most of the people from his village had the mindset that they are doing cultivation for a very long time, and Paramjit is not capable enough to tell them anything about the farming culture. Even after such obstacles, he never gave up and started to grow his business and promote it to a higher level.

He imported the seeds and a Ragi plant when he started the business, and now that plant is being grown on several acres. Paramjit went to Hyderabad for training and, after that, started working on seeds in Punjab. He did research on the seeds and started to produce new seeds, making new products out of them. Starting from the production to the packaging, everything is done by him alone. While Paramjit does this work, his friend has his own machine for making designs for his products.

When we started producing various items, we made a group and registered it through ATMA- Paramjit Singh

He made the following products:-

  • Pearl Millet flour (Bajre da atta)
  • Pearl Millet biscuits (Bajre de biscuits)
  • Pearl Millet porridge (Bajre da dahlia)
  • Finger Millet flour (Ragi da atta)
  • Finger Millet flour (Ragi de biscuit)
  • Biscuits of Green Ragi (Hari Ragi de biscuit)
  • Beetroot Powder (Chukandar da powder)
  • Desi shakar
  • Jaggery
  • Suhajana da powder
  • Desi kanak diya seviya, etc.

Paramjit does everything with his own hands, from sowing seeds to selling the products. He believes that the work done by ourselves gives us more satisfaction than relying on others. He can do marketing from his home through social media platforms, but he chooses not to and goes outside and does everything on his own.

Today, Paramjit Singh is on such a stage that everyone comes to him to get information about the indigenous seeds. Apart from that, he guides people about natural farming also. People know him by his work more than his name.

He is awarded various awards, such as the Young Farmer award on district-level and more, from different universities for his work and passion. Paramjit Singh also gets multiple opportunities to visit exhibitions and is more prevalent in South India as he is the only farmer in Punjab who started indigenous seed cultivation and also educates others.

The plants get the natural fertilizers from the soil itself. I have never used chemical fertilizers- Paramjit Singh 

He has proved that we should not waste the gifts of nature. If you eat organic food, you will never need to have medicines. The people who have bought products organically farmed by Paramjit cured diseases like diabetes, blood pressure, etc.

FUTURE PLANS

He wants to grow his business to the next level and have a processing machine in the field. Additionally, he wants to make everyone aware of the benefits of organic farming; this would conserve nature and make people healthy.

MESSAGE

To become successful in agriculture, one should be more focused on organic farming. To practice organic farming, one should always start with a small scale of land. The young farmers should be well educated about organic farming so that the cultivation could be done chemical-free and health issues can be prevented.

Khushpal Singh

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Farmer Reaping Profit by Giving a Healthy Twist to Jaggery

In our country, most of the agriculture-based families choose traditional farming methods over modern. But still, there are some farmers who are changing with time and are turning agriculture into a profitable business and are also setting a great example in the society with their significant efforts.

Sardar Jiyun Singh, father of Khushpal Singh, a farmer based in Punjab’s Maana village of district Sangrur, used to do conventional farming on 22 acres of land.

Being born and brought up in a farmer’s family, Mr. Khushpal Singh’s interest was also towards agriculture. And after the sudden death of his father, all the family and farm’s responsibilities came onto his shoulders. He started growing other crops like mustard, turmeric, paddy, potatoes and maize along with wheat. As time progressed, he also started beekeeping and dairy farming. For beekeeping purposes, he used to take the honey bees to other states and places like Rajasthan, Afghangarh and so on, but after some time due to some reasons, he had to quit the beekeeping business.

Later, he thought of adding something additional to his farming routine. So, he decided to start sugarcane farming. To start with a strong base he gathered all the information from Punjab Agricultural University (PAU), Ludhiana and took training from KVK Rauni, Patiala. Steadily and systematically he began taking his steps forward, and from farming sugarcane, he started processing it into jaggery.

Jaggery prepared by him was liked by everyone. On people’s demand, he also started preparing powdered jaggery and other products. After achieving this small but appreciable milestone, he never turned back and started working hard to fulfill the customers’ demand. People from the nearby village started recognizing him because of his work.

“We use fertilizer in sugarcane farming as recommended by PAU, and the jaggery prepared by the cane juice is completely chemical-free. No color or preservatives are added in it.” – Khushpal Singh
List of products produced by Mr. Khushpal Singh:
  • Jaggery
  • Powdered Jaggery
  • Jaggery with fennel seeds
  • Flax seeds powder
  • Sesame seed bar
  • Jaggery with dry fruits
  • Medicated Jaggery
  • Turmeric Jaggery

To sell the produce he is running a ghulad by the name “Zimidara ghulad Sarao & Gill” at Patiala-Sangrur road. People come from far & wide to buy jaggery and other products from him.

Most of his customers order & purchase jaggery from him on the basis of their demand. He also put up his stalls in Kisan Melas, other than ghulad. The admiration and praise that he receives from his customers motivate him more to produce quality and natural products.

In this whole venture, Mr. Khushpal Singh gets full support from his family, especially from his brother Mr. Harbaksh Singh, who always stands with him in all the good & bad times.

“Anyone can come to ghulad and order jaggery based on their choice and demand; in the meanwhile, they can stand nearby and see the product getting prepared themselves.” – Khushpal Singh
Future Plans

In the future, Mr. Khushpal Singh is planning to extend his product list, and also to introduce his products in the market with great packaging with good marketing and promotion.


Message
“Youngsters should also try contributing to the agriculture field along with their studies, job and career. We should drop out this thinking from our minds that agriculture is a work which is done by the backward and illiterate people.”

Bhupinder Singh Sandha

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Meet Progressive Beekeeper Bhupinder Singh Sandha Who Is As Busy As Bees in Propagating Apiculture

By remembering the first bee sting, generally, most of the people just hate being around the bees, unaware from the fact that these little busy bees can help you make an unbelievable sum of money, not only from honey but from many other by-products of honeybees.

But it was never money for which Bhupinder Singh Sandha started beekeeping; it was the buzz, the art of bees, and the boons of beekeeping which fascinated Bhupinder Singh Sandha more towards it.

It was 1993 when Bhupinder Singh Sandha came to know about the process of apiculture during a visit to honeybee farm in Rajpura organized by Agriculture Department. Watching the bees at work inspired Bhupinder Singh so much that he decided to start beekeeping with mere 5 subsidize honeybee boxes.

To say, Bhupinder Singh Sandha had a diploma degree in pharmacy and he was a pharmacist, but his life was surrounded by the buzzing bees and sweetness of honey.

In 1994, Bhupinder Singh Sandha also opened a Pharma store and also use to sell processed honey at that store and steadily his beekeeping business was also expanding. His purpose of coming in the pharmacy line was to really help the people, but later he realized that he was just selling the prescribed medicines, which was not what he actually thought. He did market research in 1997 and analyzed that beekeeping is the line on which he needs to focus. So, after 5 years of running the pharma store, he finally dropped the medical line and decided to completely focus on the bees.

And it is said that – You feel the real happiness in life when you choose a job you love.

Same was with Bhupinder Singh Sandha, he found beekeeping the real pursuit of happiness. In 1999, he expanded his bee farm to 500 boxes and came up with 6 types of honey varieties like Himalayan, Ajwain, Tulsi, Jamun, Kashmiri, Eucalyptus, Litchi and many more. Other than honey, he also sells bee pollen, bee wax, and roasted flax-seeds powder. The brand name which he chose to represent his honeybee products is Amolak and currently, it has a very good market in Punjab. With the group of 10 workers, he manages his whole bee farm and his wife also supports him in his business.

For Bhupinder Singh Sandha beekeeping is a major part of his life, not only because it is the source of income, but also because he loves to see bees at work and it is one of the great ways to experience this nature’s wonder. Through beekeeping, he wants to rise along with other farmers in the different field. He also guides the farmers who visit his farm regarding practical training for honey harvesting, Queen Bee rearing and packaging the products. Through Radio programmes and print media, he tries his best to contribute to the society and propagate apiculture and its diversification.

Bhupinder Singh Sandha’s farm is situated in his village Tiwana, Patiala, where he has taken 10 acres on lease. He generally keeps 900-1000 honey boxes and sells the rest. His wife is his second business partner and supports him at every step. To make his work more successful, he has attended many training to improvise his skills and has also displayed his work in many national and international platforms across the globe. He is also the recipient of many appreciation letters by various departments of Punjab Agriculture University in the field of beekeeping. He has his own ATMA Kissan Hut by the name Amolak under ATMA scheme where he sells his processed products.


Future Plan:

In future, he is planning to come up with one more by-product of honey bees and that it propolis. Other than beekeeping he wants to introduce chemical free organic jaggery powder under the Amolak brand. He has many other great ideas on which he is still working and will disclose it later with the time.

Message

“For beekeepers marketing honey themselves is the best thing because in this way they can reduce the adulteration and the role of mediators who seize most of the profit.”

 

Bhupinder Singh Sandha has kick started his profession with his own passion for beekeeping and in the future also he will try to explore the potential hidden in apiculture field for the welfare of the society. If the story of Bhupinder Singh Sandha has kindled you to know more about beekeeping then you can contact him to know more.

Mani Kaler

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How the Scattering Fragrance of Flowers Has Established a New Potential Floriculture Hub in Punjab

Investment in floriculture is one of the flourishing career choices in which farmers are taking great interest. There are many successful established floriculturist, who are scattering the sweet fragrance of gladiolus, roses, marigold and many other flowers and are creating a new potential floriculture hub in Punjab. One of the floriculturists, who is reaping great profit out of flower and vegetable business is Mani Kaler.

Like other landlords, Kaler family also use to give their land to other framers on lease, and on a small landholding, they use to grow wheat and paddy for home purpose. But when Mani Kaler completed his education (Bachelor of Arts) he decided of stepping in the business of horticulture. Mani took back half of the land (20 acres) that was given on rent and started farming on it.

After some time, with the help of one of his relative, Mani came to know about the RTS Flower business, which is successfully run by Gurwinder Singh Sohi. So, after getting inspired by the owner of RTS Flower, Mani finally started his flower venture and started growing five to six types of flowers like petunia, barbina, and mistasium etc.

In the beginning, he also gave a try to contract farming but after facing a bitter experience with the contracted company, he decided to apart his way with them.

In the second year of flower farming, he bought seeds worth rupees 1 lakh from Gurwinder Singh Sohi. He started gladiolus farming from 2 canals and today it’s been 2 years and he has expanded the farm in 5 acres.

Currently, he is farming on 20 acres of land, out which they are using 4 acres for low tunnel farming of vegetables, where they grow bitter gourd, pumpkin, eggplant, cucumber, muskmelon, garlic (1/2 acre), and onion (1/2 acre). For the home purpose, they grow paddy and wheat. From some time they have also started preparing onion seeds.

His hard work and diversified farming technique has resulted in increased income. Till now he has taken no subsidy from the government. He manages the whole marketing on his own and sells the flowers in the market of Delhi and Kurukshetra. Although, he makes good profit from vegetable and flower farming business, still he faces some problems in flower cultivation, but he never loses his hope and always continues his work with strong determination.

Mani’s family always supports him and never stops him from whatever he wants to do in the agriculture field. Presently, he is living with his father – Madan Singh and elder brother – Raju Kaler in his village Rai Dhariana of Sangrur district. For milk purpose, he rears 7 cattle out of which 2 are Murrah buffaloes. He never compromises with the care and feed of the cattle. He himself prepares the fodder with organically grown paddy, wheat, and fodder crops. In the free time, he also processes sugarcane juice into jaggery and sells it to the villagers.

Future plans:

In the future, he is planning to expand his flower farming business.

Message
“
Nowadays, farmers are stuck in the conventional cycle of paddy and wheat. They should start thinking and doing out if this cycle if they want to earn well.
“

Kaushal Singh

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HOW THIS YOUNG STUDENT FARMER OF GURDASPUR IS SETTING GOALS FOR OTHER YOUNGSTERS IN THE FIELD OF FARMING

This young student of Gurdaspur is unlike other student, he is not the one who chose farming because his father use to do that and he had no other option left, but he chose farming as an alternate learning option along with his studies.

Meet Kaushal Singh an aspiring student who in the bright young age of 22 has setup his own agri-business. Yes, just 22, in this blooming age where most of the youngsters are still confused with their career option, Kaushal Singh has made up his own product of brand name “CANE FARMS” and he is also marketing the products in the market.

Kaushal, comes from a family of Zamindars (landlords), and they use to give their land on rent to other farmers. Earlier their ancestors use to do farming but as the time passed the next generation prefer to go away from farming, but who knew that the youngest generation of the family will start his journey with farming again.

Well the journey of Kaushal Singh up to “CANE FARMS” was not that clear and easy. Like other youngsters of Punjab, Kaushal Singh also had plans to go abroad to his elder brother after completing his school (12th). Even his Visa for Australia was also ready, but at the end moment the whole family was hit by a very sad news. Kaushal Singh’s mother was detected with cancer, due to which Kaushal cancelled his plan of going abroad.

Although Kaushal’s mother didn’t survived cancer but then he decided to do something productive by staying in India in his home town only. In all the hard times Kaushal never lost his hope and connectivity with studies. He enrolled himself in B.Sc. Agriculture and thought that

“I thought that we have enough money and 12 acres of land here in Punjab, so why not utilize it properly.”

So he took back his land from the renters and started farming sugarcane organically. In 2015 he produced Jaggery and Jaggery Powder out of Sugarcane. As he had no knowledge in the beginning about marketing so he started selling it openly without any packing and branding. But Kaushal faced a huge loss in this venture.

But as it said that nothing can stop the flying heart. So Kaushal decided of partnering with his friends- Harinder Singh Rear. Along with him Kaushal cultivated sugarcane in 10 acres of land and Harinder in 20 acres. This time Kaushal was very cautious and he took expert advice from Dr. Ramandeep Singh- Agribusiness Expert in Punjab Agriculture University.

Dr. Ramandeep Singh inspired Kaushal and he told Kaushal to start packing and branding his product before selling it in the market. Kaushal did the same, he started selling his product from his nearby village markets. He faced failure and success both, some shopkeepers happily accepted his product but some didn’t. But slowly Kaushal set his feet strongly in the market and he started getting good response.

Kaushal decided his brand name SWEET GOLD before getting it registered but later on he changed the name to CANE FARMS because of the unavailability of the name.

Today Kaushal and his friend is managing everything on their own- from farming to marketing and they are selling their product in the whole Punjab. They also have designed a logo for their brand. Earlier they were buying box and stickers from the market, but now Kaushal has started doing everything at his own level.

Future Plan

In future we are planning to take every organic farmer along with us in our venture to sell the products. So that other farmers who are unaware of our brand, can know about the modern agribusiness trends and take advantage of it.

For Kaushal this is just the beginning and in the future also he is going to come up with more bright ideas to take out more profit from agriculture.

MESSAGE FOR FARMERS:
“Those young farmers in the age group of 18-20, who thinks that farming is a losing deal, this message is for them- They need to understand what farming is, because if they also start thinking indicatively like us, they can also work unitedly with us.”

Amarjit Singh

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Kisan Junction- Story of A Man Who Quit His Job and Turned Into Emerging Khetipreneur through Diversified Farming

These days everyone dreams of a good profession followed by a nice decent job, and why not? We were always told that happiness and satisfaction in life are always achieved by doing a good professional job in the service sector. There are very few people who want to put their hands in the soil and make a livelihood out of it. However, there is a man who chose the soil over his job and is successfully practicing natural farming.

Mr. Amarjit Singh is a khetipreneur, who is actively involved in organic farming, dairy farming and is also running a restaurant business with the name Kisan Junction in Gharuan. He started farming in 2007, at that time he didn’t have any concrete plan in the mind, he just had the confidence of making difference in his own life.

Before starting farming, Amarjit Singh went to PAU for training and also visited different states, where he observed different agriculture practices being followed by farmers in producing the natural food without any chemicals. He also went to Calicut, Kerala for turmeric cultivation and processing training.

From his state visits and training, he came to know that there is a lot of adulteration in the food products that we consume daily. And after getting the insight, he decided of farming by using the natural method only, so that he can produce food without any contamination. From the last two years, he is only using organic manure in his farm and no fertilizers and pesticides. He is so much passionate about farming that he has taken 30 acres of land on lease for farming purpose and himself he has 1.5 acres of land only. He grows sugarcane, wheat, paddy, turmeric, mango, watermelon, spices, herbal plants and other seasonal vegetables in his farm.

Dr. Ramandeep Singh was one of the main personalities in PAU, from which Amarjit Singh got inspired and decided of giving his life a new turn. And it was Dr. Ramandeep Singh only who gave the concept of On-Farm-Market to him on which Kisan Junction is based. Today, Amarjit Singh is running Kisan Junction which is located just along with his farms on the Chandigarh-Ludhiana state highway. The main motive of Kisan Junction was to help farmers get their processed products reach the market through his shop. He initiated in 2007 and it took him 9 years to establish his own on-farm-market. From the last year, he has also opened a restaurant on the same land with the same name Kisan Junction- from Farm to Fork.

Amarjit Singh is just 10th passed by qualification, and today at the age of 45 he has finally recognized that what he is meant for and what he should do. So, to guide the rest of the farmers like him, he has formed a group called Shri Dhanna bhagat Farmers Club in Gharuan. He is the president of this group and apart from farming; he also takes out time for the group meetings. They have total 18 members in their group, and the main function of their group is to discuss that which type seeds they should use or buy, modern ways to implement farming and etc. They have also bought wheat sowing, harvesting and other types of machines for agriculture practices in the name of the group, and all the members of the group can use it and can also lend it to other farmers of their village on lower/reasonable rates.

Amarjit Singh’s second most important profession is dairy farming, he has total 8 buffaloes and from the milk given by them, he makes Milk, Cottage Cheese, Khoya, Clarified Butter and Buttermilk. He sells the entire dairy products in his on-farm-market – Kisan Junction. One of the famous processed selling food items of his restaurant is Khoya Barfi which is made by using Khoya (dried whole milk or milk thickened by heating in an open iron) and Jaggery.

Things that are attracting more customers to his restaurants are deliciously fresh and nutritious food, open ventilation, proper cooling system and on road farm market. He has made the wall of the restaurants by using green net and bricks which ensure proper ventilation of air inside the restaurant.

After discussing the current trend and agriculture practices with him, he told us about his views-

“People have a very wrong mentality, they think that there is no profit in farming and they shouldn’t opt to farm as their livelihood. But this is not true. Wrong thoughts and views are induced in the mind of children like- only uneducated and illiterate people do farming and because of this, young generation look upon farming as a shabby or discreditable profession.
Nowadays, children are running behind Rs. 10,000 job and this thing have made them despondent from their life. Instead of brainwashing the kids against farming, it’s better to teach them the benefits and profits generated from farming. Agriculture is a diversified field and if a child is interested in choosing agriculture as his career then he can do wonders.”

Amarjit Singh took risk of quitting his job and starting farming, and because of his hard work and passion towards farming, today that risk has paid off well. The main motives of Amarjit Singh behind starting Kisan Junction Market Hub are:

• Helping farmers in selling their product through their shop

• Growing fresh and chemical free vegetables and fruits

• Providing fresh, original and natural food products to the customers

• Use fresh produce in the restaurant and offer healthy and fresh meal to the customers

• Guide farmers to process, do branding and market their produce themselves

Well, this is not the end, he also provides Institutional training for IAS probationers and the director also visited his farm. His future plan is to expand his on-road-farm market business and make other farmers aware that what benefits and profits they can earn from doing farming and how. He always welcomes every farmer that comes to him to get help in the field of agriculture.

Message by Amarjit Singh
“Farming sector is going through major difficulties and farmers always talk about his rights, not his responsibilities. The government is not going to come forward and help farmer every time. Farmer has to take the initiative and help himself. PAU have 6 months training program, in which a farmer is trained from the beginning of land preparation to sowing to marketing the product. So, from now on, the farmer has to take responsibility on their own shoulders if they want to earn a good livelihood from agriculture.”