Murraba Archives - Progressive Farmers

Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Story of a Woman Who Is Leading a Change in the Women Society through Entrepreneurship

Over the years, women in India, have made a substantial impact and achieved success in most of the sectors, but still, there are many women who are way behind and are just confined to the household work. Today, we need to promote women to be a great part of the workforce and develop their skills. Because women have the power to accelerate the growth of country’s economy. And the best way to empower the women is by entrepreneurship not by charity. There are many people working voluntarily to promote women empowerment, but the best person who can empower a woman is a woman herself. One such woman who is working in the interest of womankind and encouraging them to be independent is Mrs. Gurdev Kaur Deol.

Gurdev Kaur Deol is a progressive farmer and president of Global Self-Help Group. Born and brought up on the land of Punjab, she was a strong-willed girl from the beginning. She was very active and enthusiastic, and always wanted to take initiative in helping her female counterpart and make them feel empowered.

Like other women, she was also married after completing her studies (MA- B.Ed. from G.H.G. Khalsa Colleges, Gurusar Sadhar, Ludhiana). But after her marriage, she realized that this is not all, for what she is meant for. In 1995 she started beekeeping with 5 boxes and 1999 she also started marketing self-made products like pickles, chutneys, etc.,

In 2004 she came in connection with PAU, and then she comprehended that, so far she had only theoretical knowledge, so she gained practical knowledge from PAU. She also became a member of Beekeeper Association of PAU. After doing this much on her own, she realized that she has to make other women of her society aware of their capabilities. So, in 2008, she formed a cooperative society by gathering 15 women of her village and named it Global Self-Help Group. She helped all the women of her group get enrolled in the PAU training program so that they can learn proper skills.

In the beginning her group started making pickle, chutney, jams, honey, sauces, squash juices and murraba. Soon her group started earning a good profit and after 6 months, the bank offered them the loan for their work. They expanded their work bit by bit and also started organic farming and added more products to their collection.

In 2012 she partnered with NABARD and got her group registered with them and turned it into an NGO, and after that, her group members started processing their work. After registering up with NABARD she was assigned a target to form 100 self-help groups more, to promote and encourage women to develop their skills and be independent. Till now she has made 25 groups and PAU is also helping her in making more groups. In 2015 she registered Global Self Help Group with Farmer Producer Organization. Till now she has connected more than 400 women and men and formed separate groups of them.

Today NABARD is also supporting her group by providing funds, so that she can provide practical training free of cost to unprivileged and needy women and make their groups. She always approaches a woman by telling her to start making recipes for her own family, children, and relatives. Because she thinks, if a housewife cannot meet the needs of her home, then how will she do the same thing outside.

Currently, Mrs. Gurdev Kaur Deol is living in Village Dasmesh Nagar, Ludhiana with her husband Mr. Gurdev Singh Deol, and is successfully running her group and guiding other women and farmers to do better. Till now she has total 32 products including organic pulses, lentils, squashes, and spices. Beekeeping is one her favourite hobby and now her group has 450 boxes of honey bee boxes. She also does dairy farming and makes milk products for selling purpose. They also purchase organic pulses from the farmers, pack them and sell them. She sells all the products made by her group under the name of Global Agro-Food Products. She is earning good profits by Global Self Help Group.

In future, she is planning to open a shop in the name of her group, so that she can establish a proper platform to sell her products, and she also wants to connect the farmers from Himachal Pradesh for the trade of organic pulses, vegetables, and maize etc.,

Till now she has achieved many awards and achievements for her work. Some of them are listed below-

• Sardarni Jagbir Kaur Award in 2009
• State Award from Agriculture Department under ATMA Scheme in 2010
• National Award for Dairy Farming in 2011
• State Award To Global Self Help Group from NABARD in 2012

Message by Gurdev Kaur Deol
“Gurdev Kaur has a special message for the farmers who have less land. If a farmer has 3-4 acres of land, then they should start growing vegetables and pulses on it by following natural farming method, instead of wheat and paddy. Because organic farming can help them earn more profit in a safe way. And every woman should start using her skill and be productive.”