Tag: Pickles

Satya Rani

Read Full Story

SATYA RANI: A SELF-MADE WOMAN RISING LIKE A SUN IN THE FOOD PROCESSING INDUSTRY

When it comes to development, then there is no doubt that women are playing a major role in shaping and guiding the young minds of India. Even in agriculture field also women are not left behind, they are leading the way to sustainable and organic farming. Today, many Indian women from both rural and urban areas are aware of the issues related to chemicals used in farming and they are also working towards this cause. Satya Rani is also one of those women who is doing organic farming and is also actively involved in the food processing business.

With rising health issues and climatic change, food security has become a major challenge to deal with, and Satya Rani is one of the emerging agripreneur who is working towards this issue.

It was Satya’s childhood dream to contribute to the agriculture field and give back to nature. From the beginning, her parents always guided her and inspired her and finally the little girl’s dream was transformed into a woman’s vision.

There also came a bad time in Satya’s life, in which if there was any another girl, then she would have lost her confidence and hope easily, but Satya didn’t. Satya’s parents told her to stop her studies after 12th because of financial problems, but she was so determined towards her future that she told her parents that she will manage her higher studies on her own. She started part time job of making food roducts like pickles and chutneys and started selling it.

During this time she learned a lot of new things and her interest was increased towards food processing business. After completing her BA from Hindu Girls College, Jagadhri, she got the job of home science trainer in the same college. Soon after that she was married to Rajinder Kumar Kamboj in 2004, but after marriage also she didn’t give up her work. She continued her food processing work and developed many new products like mango laddoo, coconut laddoo, pickles, fruit jams, murraba and many other different types of laddoo. Her efficiency increased with the time resulting in good quality products and larger customer base.

Well, food processing is not the only field in which she excelled. From her school time, she was very active in sports and she was the captain of the Kabbadi Team. She was also very zealous towards her profession, and for her work, she even achieved Best Training Award by Hindu Girls College. Currently, she is doing organic farming on 1 acre of land and is also actively involved in dairy farming. She grows every type of seasonal vegetables with the help of her husband. Satya Organics is the brand name under which she is selling all her processed products (different types of laddoo, pickles, Jam, and Murabba)

In the coming time, she is planning to expand her work and make more revenue from it. She also wants to inspire other girls and women in the society towards food processing and organic farming, so that they can become self-dependent.

MESSAGE TO FARMERS-
“If God has given you everything – physically fit body and mentally fit mind, then you should work in a constructive direction and make use of strength in a positive way. Every person should recognize the hidden talent in themselves so that they can work towards it in benefiting the society.”

Kulwant Kaur

Read Full Story

“Behind every successful woman is herself”
– How Kulwant Kaur proved this quote absolutely true

In India there are many women who have extraordinary personalities, not citing the looks but their skills and confidence are what makes them amazing from the others. Nothing can stop them from accomplishing what they aim at, and the reason behind their unique persona is that they are the inspiration of themselves.

One such a woman who realized the calling and chose agribusiness as her future plan is Kulwant Kaur. As being from a farming background, Kulwant Kaur and her husband Jaswinder Singh were doing paddy and wheat farming and were also actively involved in dairy farming. From the beginning, family’s main focus was on dairy business, because they owned 2.5 acres of land and used to take land on the lease when necessary. With 30 buffaloes in the dairy farm, their milk business was flourishing very well and was more profitable as compared to farming.

Kulwant Kaur was very interested in agriculture and the trades related to it, and one day when she read about KVK Fatehgarh Sahib then she decided of joining it. She took fruit and vegetable management training of 5 days from there in 2011. On the last day of the training, she participated in a competition and won first prize in making apple jam and turmeric pickle. The first prize that she won there was her first achievement in her life, and this achievement made her so determined and inspired that she decided to start this work on her own. Her products were so good that soon she gained a good customer base.

Gradually her work speed, efficiency, and product quality got better with the time and turmeric pickle became the most in demand product of her. Later on, to enhance her skills she joined KVK Samrala for Phenyl, Soap, Amla Juice, Chutney and Pickle training. To make her training in use, she especially visited Delhi to purchase Amla juice machine. Very soon she grasped the technique of making aloe-vera juice, shampoo, gel, and hand wash from the same machine and after seeing the processed products she was enthused and gained confidence.

It was her confidence and achievements which always motivated Kulwant Kaur in doing more. Finally, Kulwant Kaur started manufacturing products at home and also marketed them herself. Her interest towards agribusiness drifted her more towards this field. In 2012 she became the member of PAU Kisan Club. And after that, she took every training given by them. Her interest towards farming was increased and slowly they reduced their dairy farm work.

Besides Paddy and wheat, now, Kulwant Kaur and her husband started growing mung beans, sugarcane, fodder crop, turmeric, aloe-vera, tulsi and stevia also. From turmeric, she is producing turmeric powder, turmeric pickle, and Panjeeri (sweet dry powder mixture made up of Bengal Gram Chickpea powder, Flour, and Clarified butter). Panjeeri and turmeric pickle are her most in demand products.

Well her journey was not that easy, she faced many problems also. She planted 1000 stevia plants out of which only half survived. As she knew that stevia cost is very expensive (Rs 1500/Kg) due to which it out of reach for common people. So, she found out a different way of selling it, she bought green tea from the market and mixed stevia in it and started selling it at Rs. 150 per 100 grams. Because of the stevia’s health benefits for diabetic patients, the tea was purchased by many local homes and other customers also.

Currently, she is manufacturing around 40 products and is selling it in the nearby market and in PAU fairs. She also has a product called Satras (made up of Tulsi, apple vinegar, honey, ginger, garlic, aloe-vera, garlic, and amla) especially for heart patients and it is very effective also.
Along with the skills, Kulwant Kaur also likes to be updated with all the latest farming machinery and equipment. She has all the farming machinery and, she uses laser leveller to level the fields. Her whole family is helping her and is working with her especially her husband. Her daughter is doing government job and her son is helping her in the business. Currently, the main focus of the family is towards marketing and less on agriculture. Her efforts in the agribusiness field have made her won first prize in Kisan Mela (Patiala) for turmeric products. Besides this, she also received Sardarni Jagbir Kaur Grewal Memorial Award at Kisan Mela (organized by Punjab Agriculture University Ludhiana in 2013)

Today whatever Kulwant Kaur has achieved that is only because of her own belief. In future, she wants to market all her products herself. She also wants to impart training to other women in the society so that they can stand on their own and be independent.

Message to farmers:
“Ladies should be productive in their free time because this helps in managing the home finances effectively. They should take advantage of the food processing training and step forward in the field of agribusiness. Agribusiness is a very profitable venture in which people can make money without any big investments.”

Harjinder Kaur Randhawa

Read Full Story

How this 60-Year-Old Woman Established the Foundation of a Mushroom Farming Business in Amritsar and Her Sons made it Successful

Where people in Punjab are still stuck in the cycle of conventional farming, there are some farmers who are breaking this cycle and are bringing innovative farming trends which are helping in saving the nature’s essential resource like water.

This is a story of a family’s effort! Randhawa Family is from the holy city of Punjab- Amritsar, which is known for its amazing cuisine, culture and serene Golden Temple surrounded by Amrit Sarovar (holy water pond). This family is not only bringing revolution in mushroom farming but also encouraging other farmers toward modern and profitable farming trends.

Harjinder Kaur Randhawa is the famous mushroom lady of Amritsar. She started mushroom cultivation just as a side work or we can say it was her hobby, but who knew that Mrs. Harjinder’s hobby will be transformed into a successful business by her sons in the coming future.

So how it get started…
As being the wife of Rajinder Singh Randhawa who was serving in Punjab Police in eighties-nineties, there was no shortage in the house that would have made Mrs. Harjinder Kaur insecure to look for an alternate money earning source.

How a housewife’s interest laid the foundation for the family’s future…
But in 1989, Harjinder Kaur thought of doing something different and utilize her free time in an efficient manner, so she started mushroom cultivation in the veranda of her house. She had no training before starting mushroom cultivation, but her dedication brings the true colors to her work. Slowly she expanded her mushroom cultivation work and started making processed food items of mushroom.

When the sons became the mother’s support….
When her sons grew up and were done with their studies, then three (Manjeet, Mandeep and Harpreet) out of four sons decided of helping their mother and become helping hand in the mushroom farming business. All the three sons especially went to Directorate of Mushroom Research, Solan for training. From there they learn about growing different varieties of mushroom like button, milky, and oyster. They also attended other vocational training given by Punjab Agriculture University on Mushroom Farming. While the third son (Jagdeep Singh) was more interested towards farming other crops and later on he went to Australia and started sugarcane and banana farming.

As time passed, Harjinder Kaur’s sons keep on expanding the mushroom farming work and they also started preparing processed mushroom products like Pickles, Papad, Powder, Vadiyaan, Namkeen and Biscuit for commercial purpose. On the other hand, Mr. Rajinder Singh Randhawa also joined the mushroom farming business along with other family members after retirement.

Today Randhawa family is a successful mushroom producer and mushroom products, manufacturers. From seed preparation to marketing, the family members do everything themselves. After Harjinder Kaur, the other member who took the business more seriously and worked towards expanding is Mandeep Singh (2nd son) he especially manages all the manufacturing and marketing part. Mainly he functions through their shop (Randhawa Mushroom Farm) which is situated at Batala-Jalandhar Road.

The other two son (Manjeet Singh & Harpreet Singh) also plays a very important role in running the Randhawa Mushroom Farm, they manage the mushroom farming, harvesting and other work related to the business.

Although the sons of the family are now managing all the work, still Harjinder Kaur participates very actively and personally visit the farming and manufacturing location and guide the other people working on it. She is the main person who takes cares of the hygiene and quality of the product manufactured by them.

How Harjinder Kaur wants to see her third generation in the coming future…

“I want my third generation (grandchildren) should also be the part of our business. Some of them who are  big enough to understand what is going on, has already started showing interest in the mushroom cultivation business. We are also planning to send our grandson (SO- Manjeet Singh, currently studying in 10th) to go for higher studies in mushroom research and do Ph.D. in it.”

Setting mark in the market…
Randhawa Mushroom Farm has already marked their presence on a large scale in the market with their quality produce. Currently, 70% of the produce (fresh mushrooms and processed mushroom food items) are sold through their shop and the rest of the 30% are sent to vegetable markets of nearby big cities like Jalandhar, Amritsar, Batala, and Gurdaspur.

As they are growing three varieties of mushroom Milky, Button and oyster so the revenue is pretty good. On all the three variety the investment is less and income is between Rs 70 to 80 per kg (raw mushrooms). Button mushroom crops take 20 to 50 days to get ready for harvesting, whereas Oyster (Nov-April) and Milky (May-Oct) takes 6 months to get ready for harvesting. Due to their crops readying and harvesting time their business is never out of season.

Randhawa Family…
The whole family including daughter-in-laws are very much involved in the business and they prepare all the products themselves at home. The second son – Mandeep Singh is serving one more profession other than handling the marketing department of their family business, he is working as a reporter in Jagbani Newspaper since 2007 and covers the Amritsar district. Sometimes in his absence, Mr Rajinder Singh Randhawa takes care of the shop.

Nowadays, the government and agriculture department is encouraging farmers towards farming crop that requires less water, and mushroom is one of those crops which doesn’t need water is the huge quantity for irrigation. So by seeing their effort in the mushroom cultivation, Randhawa family has been awarded district level award two times and tehsil level awards many times in events and fairs. Recently (10th September 2017) Randhawa family efforts have also been appreciated nationwide by Directorate of Mushroom Research, Solan, where they were awarded National Award.


MESSAGE FOR FARMERS

Randhawa family believes in being together and their message is the most unique and inspirational message for farmers.

 “The family which stays together achieves success very easily. Nowadays farmer should understand the power of unity and instead of dividing their land and property among the family members they should live and work in unity. One more thing that farmer should start is self-marketing because it is the easiest way to earn confidence and earn the right price of your harvest.

 

”

Shahnaz Qureshi

Read Full Story

Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Kamla Devi Shokeen

Read Full Story

Rousing Story of a Woman Who Started Her Entrepreneurial Business after Her Retirement And is Successful Today

In India, when a person reaches the retirement age, then his age is almost around 60. And the most common mentality of Indian people after the retirement is, no work after retirement. Because everyone has their own dreams for their golden retirement age- some people want to go on vacations, some people just want to relax and live a normal peaceful life, and some people choose the spiritual path. But there are very few people who like to choose their hobbies and interests after their retirement and pursue it as their second career. One such woman who also didn’t give up after her retirement and started her own business is Kamla Shokeen.

Kamla Shokeen, a woman who is still young by her spirits, started her entrepreneurial career after her retirement. But before getting retired, she was a Physical Education teacher for 39 years in Government School. She had the hobby of pickling berries from the beginning, so after retirement, she thought of changing that hobby into a business, and today she is running her own successful pickle business by the brand name KAMAL AACHAR.

Kamla Shokeen began her pickle business 7 years back in 2010 after getting retired from her teaching profession. And to make her pickles business more professional, she took pickle making training from PUSA Branch- KVK Ujwa under Kamkaji Mahila Kutir Udyog. After getting certification from there, she gathered the deprived and poor women of her village Dichaon Kalan, which is in Najafgarh district, to start her own pickle making and selling business. Today her fruit farm is scattered in 2.75 acres of land, in which she has grown Jujube (Ber), Carissa carandas (Karonda), Indian gooseberry (Amla), Java Plum (Jamun), and Guava trees for pickle making. And she manages all the work with the help of few workers. To maintain the good yield of the trees she never uses chemical fertilizers. She only uses vermicompost (kenchue ki khaad).

By qualification, Kamla Shokeen is MA in Political Science, but when she started pickle business after retirement, at that time, then she never felt that the work she is going to do is low grade or not of her level. Even her husband- Mr. Mulchand Shokeen, who is a retired director from GDA; two sons, out of which, one is pilot and other is an engineer by profession; one daughter- who is a doctor by profession; and two daughter-in-laws- both are teachers by profession, supported her in her venture.

Today, she is 69 by age, but her gusto of pursuing her hobby never went down since day one after her retirement. Kamla Shokeen always tried to give her best efforts, during her teaching career and as well as for her pickle business. She even received “Best Teacher Award” for her teaching from the school. And after starting the pickle business she was also awarded by PUSA for Best Quality of Aachar.

Generally, she visits events, exhibitions, and fairs to sell her handmade pickles, but to make her products available to more people she has opened a small shop in her house. Most visited fairs, where she earns the most profit by selling her pickles are Pragati Maidan and PUSA Fair. In a year she earns more than 60-70,000 from her pickles business. And in the future, she is planning to include more varieties in her pickles collection- like mango and lemon. Whenever someone comes to her for guidance related to pickles making business, she never refuses them and always provides true advice and suggestions. Till now she has suggested many people to take training from PUSA so that, they can also start their own business.

Message By Kamla Shokeen
“Rather than sitting idly on a chair all day long and doing nothing, it’s better to make yourself useful. I started working after my retirement because, I had the interest in pickling and I didn’t want to be bored. From my pickle business, I’m also able to support the poor people of my village. According to me, every woman should use her skills and hobbies to make herself independent even after the marriage, but before that they should complete their education. ”

Anita Goyal

Read Full Story

Journey of a Passionate Woman from a Common Housewife to Renowned Personality- Zaika Ma’am

Earlier in India, after marriages, most of the women never have the confidence to pursue their hobbies and interest as their career and they just use to sit at home and do their house chores. The reasons which come in support of not pursuing their interests was societal pressure, family pressure, conservative society, financial crisis, family responsibilities and much more. But there were still some women who could not be stopped by anyone. And for those women this line natch the best – Nothing can dim the light that shines from within.

Such a woman who has always been an inspiration for women’s society is Anita Goel. Anita Goyal is a successful entrepreneur from a town in Ludhiana called Jagraon. She is very popular in her hometown for her cooking classes and is leading her business under the brand name called Zaika Cooking Classes. She also teaches painting and embroidery to her students, and all her students are from young age girls in their teens to elderly ladies. Her passion for cooking has led to spread her name so far that she is known as ZAIKA MA’AM in her city. She also became a member of Kisan Club in PAU in 2009 and till then she is conducting cooking classes in PAU regularly. All her students are very passionate about taking cooking lessons from her and listens to her very calmly whenever she start taking her lesson.

Well, all this success, prosperity and name is not achieved so easily. It all started in 1986 after her marriage. She was married in a family, where till now no woman has put a step outside the house and done any kind of work outside the house. But she was the first one. Her husband was an advocate by profession, so basically, their family was financially sound and there was no need for her to lay hands and work. But it was her passion, which led her to this level of achievement, she has gained today. She is currently living with her happy and complete family (husband, two sons, one daughter, two daughter-in-laws, and grandchildren) in Jagraon and also managing her daily business and teaching schedules along with her younger son. For her, her family is the greatest strength who supported her all this way and never discourage her from what she was doing.

It is said that to be great you need to start from the small and same did Mrs. Anita Goyal. She earned Rs. 750 per month from her first job, to which her husband objected in the beginning and for her also it was very difficult to manage everything (cost of cooking ingredients, convenience, personal use) in that little amount. She faced many hurdles and hitches in starting her own business. Even though she has lost a lot in life, but she never gets demotivated and always kept her zeal and enthusiasm alive. After working very hard, she finally got her break through and she officially opened her cooking classes and today she is successfully running her own business.

For her, cooking is like dispensing happiness, and the thing that makes her cooking skills unique and special from others is healthiness and wellness quotient of the food products made by her. She makes every type of bakery products, pickles, chutneys, 17 types of spices, 3 types of instant mix spices and also 3 types of instant sweet dishes mix (thandai, phirni and kheer) . She use flour (flour is made from hard wheat) instead of refined flour (cake flour or Maida in Hindi) while baking bread, muffins, pizza base, cakes of different flavor, coconut castle, cupcakes, biscuits and other bakery products. And in her pickles, she never adds any kind of added preservatives except salt, sugar, and oil; because according to her, salt, sugar and oil are natural preservatives in themselves. Everything made by her is very healthy and natural. She makes so delicious pickles that, even demands comes from abroad for her pickles. She says that, if you are giving the best then you will definitely stand out from the rest.

She also has a little kitchen garden in her backyard, where she grows turmeric, green chili, and other seasonal vegetables for her home use. She is in her sixties, but from her active participation and involvement in different events, exhibitions, and business, it seems that she is going to prosper more and achieve greatly in future. Mrs. Anita Goyal’s hobby and passion for cooking has helped her in making her own identity in the society and earn well. Currently, she is planning to take her business to the next level and open an official shop where she can sell all her products easily.

Message by Mrs. Anita Goyal-
“According to her- No work is small or big, if you really want to make a change, all you need is immense determination and willpower to push through. You have to be strong-willed, only then you can achieve what you want. A woman can only bring change in her life with her own strength and not excuses. Women should make their own identity in the society and get recognized for their skill and talent, not just their husband’s name because it feels very proud when your family gets recognized because of you.”

Amandeep Kaur

Read Full Story

Story of a Young Girl with Budding Skills Trying to Stand on Her Own Feet & Make Her Identity in the Society with Her Culinary Skills

It is said that those who want to achieve something in their life, for them only a small motivation or inspiration is enough. God has sent everyone with a gift box, only a few of them open their package and identify their hidden talent, and most of the people never dare to do that due to lack of confidence. But a girl from Moga dared to recognized her talent and stand on her own feet to become independent.

Amandeep Kaur a 25 year old girl from Lande ke Moga is a budding entrepreneur, who is trying to make her own identity in the society. As we know that behind every leader, there is a struggling experience which provokes them to reach that spot, same is with Amandeep. She is a young and enthusiastic soul similar to other girls, but her determination is what makes her stand out from others. Currently, she lives with her brother and mother, her father passed away quite a long time ago. And due to the financial crisis, she stopped studying after 10th. But as we all might have heard, those who are meant to do something great and stand out from all the crowd, they cannot be stopped by any kind of difficulties.

Today, Amandeep is leading a group of 7 girls known as Swati Women Cooperative Society, and under this brand name she is taking little steps towards success. Behind the formation of this group, there is hand of female philanthropist Mrs. Sundara, she only gave a small inspiration and that was enough for Amandeep to gather the rest of the girls and start up with their own business of homemade pickles and chutneys.

Amandeep Kaur explained that how Mrs. Sundara herself visited their village (village name) in 2003, gathered them (group members) and make them aware that what capabilities they have and how they can make their skills useful to themselves, instead of sitting idle. She also help Amandeep and other girls by enrolling them in the training of making homemade products like pickles, chutney and many other food products and also motivated them to study further.

Amandeep is not only working to earn and support her family but also to make her own identity in the society. She is very passionate about the work she is doing and she has also planned to pursue her education in the field of home culinary so that she can come up with different food products to sell it in the market. Name of the other girls’ are- Parminder, Baljeet, Ranjit, Gurpreet, Channi, Manjit, Pawandeep; these girls are very young, in their early twenties or below, but due to some circumstantial situation, they all have dropped out of their education in the middle. But they still have the zeal and enthusiasm to continue their study, explore new things, earn their own livelihood and be independent. All the girls are very fervent about their work and are interested in continuing their study along with SWCS business.

Amandeep and all her group members are very hard working and know how to manage their work efficiently. They buy all their raw material from the market (sabzi mandi) themselves for making pickles, chutney and fragrant waters. They make more than 10 variety of pickles, 2 types of chutney, 3 types of fragrant water and candies also.

Everything is handmade by them and is purely natural without any preservative. Pickles, chutneys, and candies made by them are very delicious and original in flavor and will remind you the taste of your grandmother’s hand.

Some of the most selling products are Mango Chutney, Lachha Nimbu Pickle, Ginger Pickle and Garlic Pickle. They visit as many exhibitions and events as they can to sell their handmade natural products; and other than that they personally visit different societies and committees of different districts to sell their product. Till now they have covered Fategarh, Firozpur, Ludhiana, and Moga, and in the coming time, there will be more cities. Usually, they use to make nearly 100 boxes of each pickle containing 1 kg each per day.

Currently, the group total income in only 20000 per month and it is very difficult for them to manage in such a tight cash flow. The reason behind this problem is they don’t have any proper platform to sell their product and also very few people know about Swati Women Cooperative Society. Well, according to them this is just the beginning and these types of hardships are never going to demotivate them or stop them from what they are doing.

Message by Amandeep Kaur (PRESIDENT OF SWATI WOMEN COOPERATIVE SOCIETY)
“Every girl should recognize their skill and use them wisely to be independent on their own. Today, women should not be dependent on others, they should be self-determining and self-regulating. Because it feels good when you have power in your hand to fulfil your own wishes. And education is very much necessary in enlightening and guiding the correct path. Working and being independent makes you feel special and confident of what you are. So, every girl should complete their education and choose the path which interests them and can help them to earn a good living.”

Gurcharan Singh Mann

Read Full Story

How Gurcharan Singh Mann Getting the Most Out Of His Land through Diversification of Crops and Other Allied Activities

The trend of diversified farming is not so common in India. Wheat, rice and other traditional crops like barley are the major crops that farmers prefer to grow, unaware of the fact that conventional farming not only affects the soil fertility but also affects the farmer and sometimes also makes them vulnerable. On the other hand, diversified farming gives a boost in the farmer’s income if done properly. One such a farmer who recognized benefits of crop diversification and earned profit from it by implementing it when he was totally down and out, is Gurcharan Singh Sandhu.

Gurcharan Singh Sandhu was an ordinary farmer from Tungwali village of Bathinda district. The place from where he belongs is an arid and underdeveloped area, but these hindrances were nothing in front of his strong willpower.

In a young age, he left his studies and started farming, it’s a matter of 1992. He already had 42 acres of land, but he was never satisfied. Growing wheat and paddy was not a successful venture for him, due to the aridness of that area. After many attempts, when Gurcharan was not successful from traditional or conventional farming trend, then he decided of bringing a change in his farming methods. He adopted diversified farming trend and because of this initiative he has been chosen as the best farmer of the year by Punjab Agriculture University and has been honoured with “Parwasi Bharti Puraskar” instituted by Maninderjit Singh Sandhu, a former PAU teacher, for adopting diversification.

Today, out of 42 acres, he has orchards in 10 acres, vegetable farming in 2.5 acres, fish farm in 10 acres and banyan trees in half an acre. However, the real game changer other than diversified farming for him was beekeeping. He started with just 7 bee boxes, and today he has more than 1800 bee boxes from which the total produce is one thousand quintal of honey every year.

Mr. Gurcharan is so perfect in his work that the honey produced by him is excellent in quality and is recognized in many countries. His success in beekeeping led district administration to establish a honey processing plant in his village, and this plant is giving employment to 15 people who come under below poverty line. His beekeeping business is not only profiting him but also many other people by providing them employment.

Mr. Gurcharan has truly understood the meaning of diversification and he has implemented it not only in vegetable farming but also in his occupation. He has orchards, fish farm, dairy farm, and he is also actively involved in organic farming. From beekeeping business, he has started other allied activities such as Bee Box making and Wax Candle making.

“One thing that every farmer should get it done is soil and water check. And the second thing that farmer should understand is that if one farmer is growing potatoes than other should grow garlic, they should never chase other’s actions.”

Since beekeeping has now become his primary occupation, so he has named his farm “Mann Makhi Farm” and apart from honey he also makes jam, pickles, spices like turmeric powder and red chili powder. He markets all these products under the name of “Maan”.

Currently, his farm comes under Punjab Tourism because of its surrounding and landscape; his farm is encircled by more than 5000 species of trees and visiting there gives the real sense of being close to nature.

According to him, whatever he has achieved today is just because of PAU (Punjab Agriculture University); from the beginning, he always practiced that was recommended by the PAU Experts. To bring more professionalism in his work he also pursued the higher education and graduated in technical and scientific inventions later.

His main key to success is reducing the production cost, taking the products in the market himself and being less dependent on the government. By following these main things he is making a good profit.

He also discussed his views related to government initiative towards farming: –

“Government should pay more attention towards encouraging the modern farming techniques, availing more funds for research work, deciding the right collaboration cost for the cash crops, then only farmers can easily adopt the modern farming trends.”

Message:
“Farmers shouldn’t follow the trend that other farmers are doing, they should do from which they can be benefited. And if they need help than they can take it from agriculture experts, whether they are from PAU or any other university, because they always suggest the best.”