Davinder Singh Mushkabad

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Farmer Achieving Success by Implementing Foreign Agriculture Model in India

Proliferated common mentality among the Indians is to go abroad and get settled there, no matter what they got to do there, whether it’s a cleaning job or any other type of labour job, but if the same work is offered in their own country then they feel ashamed. Yeah, the fact is true that there is more money in working abroad, but what if we bring the foreign technology to our homeland and make our profession a profitable venture. This is the story of a Malwa Region based farmer, Davinder Singh, 46, who very well utilized the opportunity of visiting abroad and brought back the foreign agriculture model back to Punjab.

In 1992, Davinder Singh planned to go abroad, but he was failed with his efforts and at last, decided to start farming. At that time he was unaware from the fact that living in abroad was not that easy because it demands hard work, but making a good profit from agriculture was also not that easy anymore, as agriculture demands sweat and blood both. Though he started farming, when it came to marketing, then from the fear of getting cheated from the middlemen he decided to hold beam balance in his own hands.

“I cannot forget my first experience of visiting the sabzi mandi (vegetable market) of Sector 42, Chandigarh, with mother’s given white dhurrie (carpet), beam balance and a sack of green chillies. I sat there the whole day, I was so confused and ashamed, whether to take money from the customer or not. I was mum. After observing me like this, few of my farmer brothers told me that this is not going to work like this, you have to call out your customers and shout out loud your crop’s selling price; this is how I learned to sell vegetables.”

Moving forward with the staggering steps that season, Davinder Singh earned 45 thousand rupees from his first crop and he was very happy with it. Well, till that time, Davinder Singh already came to know that the path of agriculture is going to demand lots of strength and determination. Without turning back, Davinder Singh started working hard and passionately. Slowly with the time he expanded his farming area and to upgrade his skills he visited Spain in 2007 for a training camp with one of his friends.

In Spain, he observed the agriculture model and he was very amazed by it. Without missing any piece of information, Davinder Singh jotted everything in his notes.

“I observed that the agriculture model which is being practices in Italy is very different from India. Farmers work in groups, and there are no middlemen in the agriculture model of Italy. I also observed that the climatic condition in Italy was not that favourable for agriculture as compared to India, still, they were taking high productivity from their fields. People were using POLY-HOUSE to give an ideal atmosphere to the crops for their growth and development. Seeing all this was very surprising to me.”

After exploring the remarkable agriculture techniques, Davinder Singh decided that he will go the POLY-HOUSE way. In the beginning, he got no assistance for poly-house creation, so he decided to make it himself. With the help of bamboos, he established his own poly-house at 500 square metres and started planting vegetables in it. When the nearby people came to know about it many experts also visited his farm but they returned with negative feedback and said that this POLY-HOUSE is not going to be successful. But still, Davinder Singh with his hard work and passionate spirit made it successful and took good yield from it.

Happy from his work, the national horticulture mission decided to assist him for poly-house and help him in its creation. When the agriculture department was in the favour of Davinder Singh at that time his father – Sukhdev Singh was not in his favour. His father doesn’t want to give their land, as the poly-house technology was new and he was not sure that it will yield profit or not; and in any case, if the loan is not repaid then the bank will snatch away their land.

Without depending on his family, Davinder Singh decided to start his venture in partnership with his friend by taking a loan of 30 lakhs on one acre of land to establish the polyhouse. That year he grew coloured capsicum in his poly-house (Red Bell Pepper & Yellow Bell pepper), the production and quality were so good that within one year he cleared his loan debt with his earning.

The next stage on which Davinder Singh stepped on was group formation in 2010, he slowly expanded the work in the people and groups whoever deserved to learn the poly-house technology under Agro Help Aid Society Mushkabad Group. This step of Davinder Singh was a very wise step, as his group started getting seeds, fertilizers and other necessary agricultural input at 25 to 30% subsidized rate. Moreover, all the farmers who are the member of the group now don’t have to knock on different doors to gather the agricultural inputs, they get everything under one roof. Group formation provided more benefits to the farmers on transportation charges, marketing, packaging, and as a result, one farmer doesn’t get overburdened with the expenses. Farmers Agri Mart is the brand name under which all the crops harvested by the group is sold in the vegetable markets of Chandigarh and Delhi, people trust their brand and they don’t have to make extra efforts.

When I was alone at that time marketing level was different but today we have a group and marketing is easy in the group, but in group quality matters. GROUP is a very powerful thing because everything gets shared in the group except profit. – Said by Davinder Singh Mushkabad

In the span of 20 years, Davinder Singh’s efforts have made him reach from the level of an ordinary vegetable seller to the head of Agro Help Aid Society Mushkabad Group under which currently there are 230 farmers. Starting from a small area, presently he has expanded his farming zone into a larger extent out of which poly-house farming is done at 5 ½ acres and other than this he has mechanized some modern agriculture technologies like drip irrigation, sprinklers to properly manage the water distribution. For his success, he gives a huge credit to PAU, Ludhiana, and their organized events and fairs which supported him with good knowledge bank.

Today, Davinder Singh’s group has become a model of diversification in agriculture sector, with their innovative technologies and sustainable agriculture methods. For his tremendous efforts in the field of horticulture, Davinder Singh has been honoured with many prestigious awards and has attended many delegation meetings in abroad.

• Awarded with Ujagar Singh Dhaliwal Award in 2008
• Received Chief Minister Award by Indian Agricultural Research Institute, New Delhi at Pusa Krishi Vigyan Mela in 2009
• Received Praman Patra by Govt. of Punjab in 2014
• Received Dr. Mohinder Singh Randhawa Memorial Award in 2014
• Nominated for Punjab Agricultural University Scientific Advisory Committee
• Member of Research Council, Punjab Agricultural University, Ludhiana
• Member of Delegation sponsored by Department of Agriculture, Govt. of India, Agro-based Industry Malaysia and the ASEAN Secretariat for the Exchange Visit Programme for Young Farmers. (April 2013)

• Also visited Baki, Azerbaijan as a progressive Farmer member of the Delegation led by Ministry of Agriculture, Govt. of Punjab, in October 2016.

Message
For a farmer facing difficulties is compulsive, the more you face difficulties fastest you cover the path to success. Difficulties prepare the person, so don’t feel panic from difficult situations, instead learn from it. Always keep yourself motivated and think positive, because everything depends on our thinking.

When it comes to water management then water plays the major role in farming. Farmer has to get his water checked and after that get his own tank established from the canal water and use it in poly-house, it results in increase in income up to 25-30%.

Future Plan
Planning to provide home delivery to the consumers so that they can eat fresh vegetables rich in nutrients with fewer chemicals.

While sharing his farming experience with Apni Kheti, Davinder Singh also shared a happy moment of his life story with us – “Earlier I used to dream about going foreign, even not knowing that what exactly I have to do there! But later, when I visited as a delegation team member to Malaysia and other countries then I felt so happy and proud, it was like a dream come true. I realized the difference between “going abroad to do labour work” and “going abroad as a member of delegation team”.

Without feeling ashamed, the efforts that Davinder Singh has put in his fields, its results are in front of everyone, currently, he is guiding 230 farmers under his Agro Help Aid Society Mushkabad Group and is making good changes in the agricultural practices. Davinder Singh is a great example and inspiration for the struggling farmers. If by reading his story you feel motivated and want to join him in his venture, then you can contact him by clicking Contact Us button given below.

Nanil Chaudhary

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Meet Next Generation’s Flourishing Farmer Who Is Fostering Local Employment in Uttar Pradesh

View of Nanil Chaudhary’s farm will blow away anyone in the dreamy aromatic world… Well, you must be wondering what other than crop, cows, buffalo, dirt, and dung will be seen there? Then you guys are mistaken, because Nanil Chaudhary is a booming floriculturist from Aligarh district of Uttar Pradesh, and in his farm, you are only going to find colourful flowers of Gerbera, Rajnigandha, Gladiolus, and many more.

Coming from a conventional farming background, the farming journey of Nanil Chaudhary started like other farmers with the cultivation of Wheat, Bajra, Potato, Barley, and Mustard till 2014-15. Although he started like a conventional farmer, he never let his mind confined in those stereotypical thinking, and in the year 2015-2016, he entered the field of floriculture.

Nanil Chaudhary came to know about the Gerbera plantation in poly-house near Iglas tehsil in Aligarh district. After making some inquiries he came to know that large land holding is required to establish it. Since, his mother, Smt. Krishna Kumari holds large land holding, so in her name, the project was sanctioned; and this is how the Krishna Biotech was established.

“For the establishment of climatically controlled poly-houses, I invested around 1.10 crores out of which 75 lakhs were financed by RBL Bank Ltd and this was a great help for me.”

Aiming towards generating employment to improve the rural economy, he moved towards floriculture and today he has his own climatically controlled two poly-houses where he has planted around 40,000 plants of Gerbera in 2 acres; outside the poly-houses he has planted Gladiolus in 6 acres, Rajnigandha in 6 acres, Brassica in 1 acres and Chrysanthemum in 3 acres.

And how these flowers are turning the business of Nanil Chaudhary into riches:
One Gerbera plant gives 25 flowers a year which ultimately turns the production number around 1000000 flowers, and when these number of flowers are sold at the rate of Rs. 2.50 the income is Rs. 20 lakhs a year. After deducting all the expenditures there is a net profit of 6-7 lakhs per year to Nanil Chaudhary. This profit is only from the Gerbera flower, other than this Rajnigandha gives profit around Rs. 2 lakhs per acre, Gladiolus around Rs. 1.50 lakhs per acre and Chrysanthemum gives profit around Rs. 3.00 lakhs per acre.

“Excluding expenditure of labour charges, bank instalments and other input costs, this floriculture business is giving me profit around 14 lakhs per year.”

Marketing was a bit difficult in the beginning for Nanil Chaudhary, as it was difficult to deliver flowers to Delhi, but later, in 2017-18, Uttar Pradesh State Roadways Buses were the best means through which flower marketing was done mostly.

Few people who were always there standing like supporting pillars for Nanil Chaudhary throughout his floriculture journey are his mother, Dr. Mam Chand Singh (Scientist and Head of Protected Cultivation Division at IARI, PUSA, New Delhi), and Shri Kaushal Kumar (District Horticulture Officer, Aligarh).

Knowledge diffusion is the most important thing in which Nanil Chaudhary always believes and has expanded floriculture to various farmers in Etah, Hathras, Meerut and Ghaziabad districts of Uttar Pradesh.

Currently, Nanil Chaudhary’s farm is equipped with a force of 20-22 skilled workers, who make the working of the farm totally mechanized with the help of modern equipment like specially designed planter, drip irrigation system, solar power irrigation pump and much more.

In future Nanil Chaudhary has few sets of plans:
• Planning to explore the possibility of extracting essential oil from Rajnigandha,
• Expand floriculture in Uttaranchal on a larger scale
• Venture into large-scale production of Gladiolus bulbs, Rajnigandha bulbs and Chrysanthemum nursery for commercial cultivation

By venturing in floriculture, Nanil Chaudhary has observed a big change in his area, people get regular income due to the cultivation, harvesting, packing, and transportation of flowers, income of those people shows the real happiness on their faces…Concludes Nanil Chaudhary

For putting tremendous efforts in floriculture field, Nanil Chaudhary has been honoured with –
• Received Progressive Farmer Award by the Divisional Commissioner, Aligarh in 2016-17
• A documentary was also prepared on Krishna Biotech Farm, by the Doordarshan, Delhi and telecasted in Krishi Darshan Programme on 22 November 2016
• Later in the year 2017-18, another documentary was prepared by the Doordarshan and telecasted on DD Krishi Darshan on 27 December 2017
Floriculture expanded through Krishna Biotech farm with the determination and hard work of Nanil Chaudhary has attracted remunerative prices leading to set a quality standard for his family and the people living around.