Tag: Spices

Smt. Naina Kumari

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The Inspiring Journey of Smt. Naina Kumari from Farmer to Visionary Khetipreneur

Smt. Naina Kumari, a trailblazing entrepreneur from Bhagalpur, Bihar, has revolutionized the agricultural landscape with her dedication to mechanized processing of cereals, pulses, spices, mushrooms, jaggery, and mangoes. Her adoption of cutting-edge machinery has not only minimized wastage but also significantly increased profits, marking a transformative journey from a traditional farmer to a visionary khetipreneur. Naina’s innovative approach and commitment to modernizing agricultural practices have not only benefited her community but have also set a remarkable example for sustainable and profitable farming in the region.

Naina Kumari’s established the Farmers’ Producer Organization (FPO) named ‘Vikramshila Gram Udyog.’ under the brand name ‘Shree,’ she sells a diverse range of processed items, including semolina, spices, papad, chips, mushroom, mango pickles, and jaggery. The brand has become a household name, resonating not just across India but also attracting attention from international markets.

Embracing the digital age, Naina Kumari has seamlessly integrated the online mode for selling her high-quality processed produce. This strategic move has not only expanded her market reach but has also positioned ‘Shree’ as a prominent player in the e-commerce space for agricultural products. The shift to online sales has been a game-changer, providing convenience to customers and opening up new avenues for growth.

 Beyond her success in processing various agricultural products, Smt. Naina Kumari is also diversifying her income streams through fish rearing and dairying. This multifaceted approach not only adds to her financial stability but also showcases her versatility as an khetipreneur willing to explore and innovate in different domains of agriculture. 

Naina’s inspiring journey from a local farmer to a nationally recognized entrepreneur has been widely covered by newspapers and social media channels. Her story serves as a beacon of hope and motivation, not only for aspiring khetipreneurs but for women in Bihar and beyond. The accolades she has received, such as the ‘Mahila Udyami Samman’ and the ‘Utkrisht Kisan Puruskar,’ stand as a proof of her tireless efforts in food processing and uplifting the livelihoods of fellow farmers.

What makes Naina Kumari’s story even more remarkable is the profound impact she has had on her community. Through her FPO, she trains local women, empowering them with the skills needed for khetipreneurship. By doing so, she not only boosts their incomes but also contributes to the economic upliftment of the entire community. The ripple effect of Naina’s initiatives has enhanced the market presence of these women, turning them into self-reliant contributors to the agricultural sector.

Naina’s commitment to empowering women in agriculture goes beyond the boundaries of her own success. She has become a beacon of inspiration, breaking stereotypes and proving that women can thrive in traditionally male-dominated sectors. Her recognition for the ‘Mahila Udyami Samman’ underscores the importance of acknowledging and celebrating the achievements of women in entrepreneurship.

The journey from local markets to a broader market presence is a an example of Naina’s determination and strategic vision. Once faced with skepticism, she has now become a symbol of success, with those who once doubted her abilities now eager to collaborate with her. This shift in perception highlights not only the resilience of Naina Kumari but also the transformative power of embracing innovation in agriculture. 

Naina’s success story has been notably recognized at different farmer fairs, where her stalls have received accolades for being the best. The prestigious ‘Utkrisht Kisan Award 2021’ further cements her status as a pioneer in the agricultural sector. Her dedication to quality, innovation, and community development sets a shining example for the entire farming community. 

In conclusion, Smt. Naina Kumari’s journey from a traditional farmer to a celebrated khetipreneur is a remarkable example of the transformative power of innovation in agriculture. Her commitment to mechanized processing, online sales, and community empowerment has not only brought her personal success but has also positioned her as a role model for aspiring entrepreneurs, especially women, in Bihar and beyond. Naina Kumari’s story is a attestation to the potential for growth and success when traditional practices meet visionary entrepreneurship in the agricultural sector.

Shahnaz Qureshi

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Woman Revealing the Mysteries of Healthy Food through Food Processing and Agribusiness

There are very few compassionate people who like to think for the welfare of the society and direct their future on the path of agriculture because making profit from the path related to agriculture it is not that easy. But there are many opportunities in our surrounding, that we just have to learn to seize it. One such woman who came with her innovative dreams and thinking to devote her life to the field of agriculture and agribusiness is Mrs. Shahnaz Qureshi.

Despite getting married at a very young age, Shahnaz Qureshi never stopped dreaming. After marriage, she continued her studies and completed her graduation and also did M. Sc. in fashion designing. She got many job offers from abroad but she chose to stay in her country and do something good for her society.

During all this time, one of the instance that changed her perception towards the food quality and her future plans was her parent’s health. Both, her mother and father were suffering from common health issues like arthritis, diabetes and kidney problem. She thought that if food is the reason behind problems, then food will be the only cure. She changed the food habits of her family and started eating only good and fresh things. This habit made a huge difference in the health of her father and mother. Just after seeing huge improvement she decided of entering the food processing business. Moreover, sitting idly was not what she was made for, so she chose to step in the field of agribusiness and help unprivileged farmers.

Her decision of stepping in the field of agribusiness was just the first step of success and rest the whole Bathinda knows about her. She and her family took training from KVK Bathinda in beekeeping and started beekeeping business with 200 honey bee boxes. She did the marketing and her husband did the processing part. To take more advantage of this business she also started making face wash, soap, and body scrub of honey. Customers start liking it and approached her for more. After some time she also took training in vegetable/fruit farming and food processing and started implementing it by making chutney, murraba, and pickles.

There was also a time when even her husband criticized her for the work she was doing, because he was unsure about the business profit, moreover he also thought that these products are already available in the market, then why people are going to buy these things from them. But she never got demotivated, because her children’s support was always with her. Some great personalities who always inspired her are APJ Abdul Kalam, Bill Gates, Akbar and Swami Vivekananda. In free time she loves to read books about them.

With the time she increased her collection of products and started gaining good profit from it. And soon she also started making fruit squashes, gram flour badiyaan and pakode and many other things. Sprouted fenugreek pickle is one of her popular products which is always in demand because of its amazing health benefits in most of the fairs and events organized by PAU in Faridkot, Ludhiana, and other places. She made a different place for her products in the market and gained a huge loyal customer base.

In 2014 she made a farmer self-help group in Mehma Sarja village near Bathinda and through this group she promoted other farmer’s products. Sometimes she even overlooked her profits just to help and support farmers who lacked confidence and resources. In 2015 she made a firm by the name FRESH HUB and there she started selling her products. Today, she has total 40-45 products in the collection, which she buys, process, pack and market herself. She is making all these efforts just to ensure the purity and healthiness of the products so that there will be no side-effects on the customer’s health. Even when she prepare pickles, she never uses cheap vinegar and always uses apple vinegar to ensure the best quality.

In 2016 she also took vinegar training and very soon she will be implementing that too. Currently, she is making 10 lakh profit annually. One thing that she understood very early and implemented was to deliver always the quality, not the quantity or just the taste. For marketing, she is using the latest technology like Whats App to connect with the farmers and other necessary details. Before purchasing, she always makes sure that she purchases chemical free vegetables and also encourages farmers to start organic farming. Her work not only includes processing and marketing the products, but she also provides free information about her technique to other women, because she wants other people to progress and do something good for the community.

From the beginning, Shahnaz Qureshi’s mindset was very clear towards her work. She wants everyone in the society to be independent and confident. She has given her children an upbringing that they don’t have to spread their hands in front of anyone, they should be self-sufficient to fulfil their basic needs themselves. Today her main focus is towards the youth especially the girls. To make her thinking and skills reach more people, she has also given training and information through TV, newspaper, and radio. She personally visits the farmer training events and meetings to especially impart her skills to them. In 2016 she also started tiffin service for college students. Today, her work has made her so popular that she has her own radio show that is aired every Friday from 1 PM to 2 PM, where she gives tips to people about water management, health food recipes and much more.

As being a Kashmiri by birth, Shahnaz always tries to bring an essence of her native place in her work and products. She has opened a restaurant in Bathinda by the name “Shah’s Kashmiri and Mughlai Chicken” and is also planning to give a rustic Kashmiri interior and use Kashmiri crockery set in her restaurant, even she also has a popular product known as Kashmiri Kahwa (Tea) which reflects the core of Kashmiri tradition and cuisine. She wants to share every healthy, beneficial and traditional recipe that she knows through her products, restaurants, and training. She also has orchards in Kashmir, which is under the care of her cousin in her absence. In orchards she follows organic ways to nurture it, to maintain the soil fertility and get a good yield from it.

These are just a few achievements of Shahnaz Qureshi, in the coming future, she will accomplish more to work in the interest of the society. Her efforts are admired by many organizations and she was awarded by the food processing department of Muktsar Sahib. Other than that in 2015 she was also awarded Jagbir Kaur Memorial award by PAU.

MESSAGE TO FARMERS
“
Don’t blame the government all the time. Because the problems which we are facing today, for that only we are responsible. Nowadays farmers are not aware how to take advantage of the opportunities. Because if farmers want to move ahead then they have to change their thinking. Moreover, it is not necessary to follow, you can be the inspiration for others. Farmers have to understand that food processing has more money than raw material.
”

Anita Goyal

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Journey of a Passionate Woman from a Common Housewife to Renowned Personality- Zaika Ma’am

Earlier in India, after marriages, most of the women never have the confidence to pursue their hobbies and interest as their career and they just use to sit at home and do their house chores. The reasons which come in support of not pursuing their interests was societal pressure, family pressure, conservative society, financial crisis, family responsibilities and much more. But there were still some women who could not be stopped by anyone. And for those women this line natch the best – Nothing can dim the light that shines from within.

Such a woman who has always been an inspiration for women’s society is Anita Goel. Anita Goyal is a successful entrepreneur from a town in Ludhiana called Jagraon. She is very popular in her hometown for her cooking classes and is leading her business under the brand name called Zaika Cooking Classes. She also teaches painting and embroidery to her students, and all her students are from young age girls in their teens to elderly ladies. Her passion for cooking has led to spread her name so far that she is known as ZAIKA MA’AM in her city. She also became a member of Kisan Club in PAU in 2009 and till then she is conducting cooking classes in PAU regularly. All her students are very passionate about taking cooking lessons from her and listens to her very calmly whenever she start taking her lesson.

Well, all this success, prosperity and name is not achieved so easily. It all started in 1986 after her marriage. She was married in a family, where till now no woman has put a step outside the house and done any kind of work outside the house. But she was the first one. Her husband was an advocate by profession, so basically, their family was financially sound and there was no need for her to lay hands and work. But it was her passion, which led her to this level of achievement, she has gained today. She is currently living with her happy and complete family (husband, two sons, one daughter, two daughter-in-laws, and grandchildren) in Jagraon and also managing her daily business and teaching schedules along with her younger son. For her, her family is the greatest strength who supported her all this way and never discourage her from what she was doing.

It is said that to be great you need to start from the small and same did Mrs. Anita Goyal. She earned Rs. 750 per month from her first job, to which her husband objected in the beginning and for her also it was very difficult to manage everything (cost of cooking ingredients, convenience, personal use) in that little amount. She faced many hurdles and hitches in starting her own business. Even though she has lost a lot in life, but she never gets demotivated and always kept her zeal and enthusiasm alive. After working very hard, she finally got her break through and she officially opened her cooking classes and today she is successfully running her own business.

For her, cooking is like dispensing happiness, and the thing that makes her cooking skills unique and special from others is healthiness and wellness quotient of the food products made by her. She makes every type of bakery products, pickles, chutneys, 17 types of spices, 3 types of instant mix spices and also 3 types of instant sweet dishes mix (thandai, phirni and kheer) . She use flour (flour is made from hard wheat) instead of refined flour (cake flour or Maida in Hindi) while baking bread, muffins, pizza base, cakes of different flavor, coconut castle, cupcakes, biscuits and other bakery products. And in her pickles, she never adds any kind of added preservatives except salt, sugar, and oil; because according to her, salt, sugar and oil are natural preservatives in themselves. Everything made by her is very healthy and natural. She makes so delicious pickles that, even demands comes from abroad for her pickles. She says that, if you are giving the best then you will definitely stand out from the rest.

She also has a little kitchen garden in her backyard, where she grows turmeric, green chili, and other seasonal vegetables for her home use. She is in her sixties, but from her active participation and involvement in different events, exhibitions, and business, it seems that she is going to prosper more and achieve greatly in future. Mrs. Anita Goyal’s hobby and passion for cooking has helped her in making her own identity in the society and earn well. Currently, she is planning to take her business to the next level and open an official shop where she can sell all her products easily.

Message by Mrs. Anita Goyal-
“According to her- No work is small or big, if you really want to make a change, all you need is immense determination and willpower to push through. You have to be strong-willed, only then you can achieve what you want. A woman can only bring change in her life with her own strength and not excuses. Women should make their own identity in the society and get recognized for their skill and talent, not just their husband’s name because it feels very proud when your family gets recognized because of you.”

Amarjit Singh

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Kisan Junction- Story of A Man Who Quit His Job and Turned Into Emerging Khetipreneur through Diversified Farming

These days everyone dreams of a good profession followed by a nice decent job, and why not? We were always told that happiness and satisfaction in life are always achieved by doing a good professional job in the service sector. There are very few people who want to put their hands in the soil and make a livelihood out of it. However, there is a man who chose the soil over his job and is successfully practicing natural farming.

Mr. Amarjit Singh is a khetipreneur, who is actively involved in organic farming, dairy farming and is also running a restaurant business with the name Kisan Junction in Gharuan. He started farming in 2007, at that time he didn’t have any concrete plan in the mind, he just had the confidence of making difference in his own life.

Before starting farming, Amarjit Singh went to PAU for training and also visited different states, where he observed different agriculture practices being followed by farmers in producing the natural food without any chemicals. He also went to Calicut, Kerala for turmeric cultivation and processing training.

From his state visits and training, he came to know that there is a lot of adulteration in the food products that we consume daily. And after getting the insight, he decided of farming by using the natural method only, so that he can produce food without any contamination. From the last two years, he is only using organic manure in his farm and no fertilizers and pesticides. He is so much passionate about farming that he has taken 30 acres of land on lease for farming purpose and himself he has 1.5 acres of land only. He grows sugarcane, wheat, paddy, turmeric, mango, watermelon, spices, herbal plants and other seasonal vegetables in his farm.

Dr. Ramandeep Singh was one of the main personalities in PAU, from which Amarjit Singh got inspired and decided of giving his life a new turn. And it was Dr. Ramandeep Singh only who gave the concept of On-Farm-Market to him on which Kisan Junction is based. Today, Amarjit Singh is running Kisan Junction which is located just along with his farms on the Chandigarh-Ludhiana state highway. The main motive of Kisan Junction was to help farmers get their processed products reach the market through his shop. He initiated in 2007 and it took him 9 years to establish his own on-farm-market. From the last year, he has also opened a restaurant on the same land with the same name Kisan Junction- from Farm to Fork.

Amarjit Singh is just 10th passed by qualification, and today at the age of 45 he has finally recognized that what he is meant for and what he should do. So, to guide the rest of the farmers like him, he has formed a group called Shri Dhanna bhagat Farmers Club in Gharuan. He is the president of this group and apart from farming; he also takes out time for the group meetings. They have total 18 members in their group, and the main function of their group is to discuss that which type seeds they should use or buy, modern ways to implement farming and etc. They have also bought wheat sowing, harvesting and other types of machines for agriculture practices in the name of the group, and all the members of the group can use it and can also lend it to other farmers of their village on lower/reasonable rates.

Amarjit Singh’s second most important profession is dairy farming, he has total 8 buffaloes and from the milk given by them, he makes Milk, Cottage Cheese, Khoya, Clarified Butter and Buttermilk. He sells the entire dairy products in his on-farm-market – Kisan Junction. One of the famous processed selling food items of his restaurant is Khoya Barfi which is made by using Khoya (dried whole milk or milk thickened by heating in an open iron) and Jaggery.

Things that are attracting more customers to his restaurants are deliciously fresh and nutritious food, open ventilation, proper cooling system and on road farm market. He has made the wall of the restaurants by using green net and bricks which ensure proper ventilation of air inside the restaurant.

After discussing the current trend and agriculture practices with him, he told us about his views-

“People have a very wrong mentality, they think that there is no profit in farming and they shouldn’t opt to farm as their livelihood. But this is not true. Wrong thoughts and views are induced in the mind of children like- only uneducated and illiterate people do farming and because of this, young generation look upon farming as a shabby or discreditable profession.
Nowadays, children are running behind Rs. 10,000 job and this thing have made them despondent from their life. Instead of brainwashing the kids against farming, it’s better to teach them the benefits and profits generated from farming. Agriculture is a diversified field and if a child is interested in choosing agriculture as his career then he can do wonders.”

Amarjit Singh took risk of quitting his job and starting farming, and because of his hard work and passion towards farming, today that risk has paid off well. The main motives of Amarjit Singh behind starting Kisan Junction Market Hub are:

• Helping farmers in selling their product through their shop

• Growing fresh and chemical free vegetables and fruits

• Providing fresh, original and natural food products to the customers

• Use fresh produce in the restaurant and offer healthy and fresh meal to the customers

• Guide farmers to process, do branding and market their produce themselves

Well, this is not the end, he also provides Institutional training for IAS probationers and the director also visited his farm. His future plan is to expand his on-road-farm market business and make other farmers aware that what benefits and profits they can earn from doing farming and how. He always welcomes every farmer that comes to him to get help in the field of agriculture.

Message by Amarjit Singh
“Farming sector is going through major difficulties and farmers always talk about his rights, not his responsibilities. The government is not going to come forward and help farmer every time. Farmer has to take the initiative and help himself. PAU have 6 months training program, in which a farmer is trained from the beginning of land preparation to sowing to marketing the product. So, from now on, the farmer has to take responsibility on their own shoulders if they want to earn a good livelihood from agriculture.”

Gurcharan Singh Mann

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How Gurcharan Singh Mann Getting the Most Out Of His Land through Diversification of Crops and Other Allied Activities

The trend of diversified farming is not so common in India. Wheat, rice and other traditional crops like barley are the major crops that farmers prefer to grow, unaware of the fact that conventional farming not only affects the soil fertility but also affects the farmer and sometimes also makes them vulnerable. On the other hand, diversified farming gives a boost in the farmer’s income if done properly. One such a farmer who recognized benefits of crop diversification and earned profit from it by implementing it when he was totally down and out, is Gurcharan Singh Sandhu.

Gurcharan Singh Sandhu was an ordinary farmer from Tungwali village of Bathinda district. The place from where he belongs is an arid and underdeveloped area, but these hindrances were nothing in front of his strong willpower.

In a young age, he left his studies and started farming, it’s a matter of 1992. He already had 42 acres of land, but he was never satisfied. Growing wheat and paddy was not a successful venture for him, due to the aridness of that area. After many attempts, when Gurcharan was not successful from traditional or conventional farming trend, then he decided of bringing a change in his farming methods. He adopted diversified farming trend and because of this initiative he has been chosen as the best farmer of the year by Punjab Agriculture University and has been honoured with “Parwasi Bharti Puraskar” instituted by Maninderjit Singh Sandhu, a former PAU teacher, for adopting diversification.

Today, out of 42 acres, he has orchards in 10 acres, vegetable farming in 2.5 acres, fish farm in 10 acres and banyan trees in half an acre. However, the real game changer other than diversified farming for him was beekeeping. He started with just 7 bee boxes, and today he has more than 1800 bee boxes from which the total produce is one thousand quintal of honey every year.

Mr. Gurcharan is so perfect in his work that the honey produced by him is excellent in quality and is recognized in many countries. His success in beekeeping led district administration to establish a honey processing plant in his village, and this plant is giving employment to 15 people who come under below poverty line. His beekeeping business is not only profiting him but also many other people by providing them employment.

Mr. Gurcharan has truly understood the meaning of diversification and he has implemented it not only in vegetable farming but also in his occupation. He has orchards, fish farm, dairy farm, and he is also actively involved in organic farming. From beekeeping business, he has started other allied activities such as Bee Box making and Wax Candle making.

“One thing that every farmer should get it done is soil and water check. And the second thing that farmer should understand is that if one farmer is growing potatoes than other should grow garlic, they should never chase other’s actions.”

Since beekeeping has now become his primary occupation, so he has named his farm “Mann Makhi Farm” and apart from honey he also makes jam, pickles, spices like turmeric powder and red chili powder. He markets all these products under the name of “Maan”.

Currently, his farm comes under Punjab Tourism because of its surrounding and landscape; his farm is encircled by more than 5000 species of trees and visiting there gives the real sense of being close to nature.

According to him, whatever he has achieved today is just because of PAU (Punjab Agriculture University); from the beginning, he always practiced that was recommended by the PAU Experts. To bring more professionalism in his work he also pursued the higher education and graduated in technical and scientific inventions later.

His main key to success is reducing the production cost, taking the products in the market himself and being less dependent on the government. By following these main things he is making a good profit.

He also discussed his views related to government initiative towards farming: –

“Government should pay more attention towards encouraging the modern farming techniques, availing more funds for research work, deciding the right collaboration cost for the cash crops, then only farmers can easily adopt the modern farming trends.”

Message:
“Farmers shouldn’t follow the trend that other farmers are doing, they should do from which they can be benefited. And if they need help than they can take it from agriculture experts, whether they are from PAU or any other university, because they always suggest the best.”