Tag: Strawberry Farming

Navjot Singh Shergill

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A young farmer from abroad made a name for himself in Punjab by cultivating strawberries- Navjot Singh Shergill

Every person certainly thinks about progress and distinction in their field. This mindset can lift a person from earth to the skies. The success of each farmer depends upon his passion for doing innovative things that deviated from traditional methods.

This story is about one such farmer who deviated from standard farming and chose his own way in agriculture, which very few people were aware of. The name of this young farmer is Navjot Singh Shergill. He lives in Majal Khurad village in Patiala. The practices adopted by Navjot inspired many other farmers.

I always dreamt of doing something different in farming so that people should know me by my innovative work and not by my name. Hence, I decided to work on something new- Navjot Singh Shergill

Navjot Singh was born and raised in the UK, but as he grew older, he started to feel a lack because he missed the fragrance of the soil of his homeland. Therefore, he returned to his village in Punjab, India. Navjot pursued his MBA and then decided to get into agriculture on a large scale. He started Emu farming, but he did not succeed as there is a very low demand for Emu in Indian markets. He was disappointed by this failure but did not lose hope. He was encouraged by his elder brother Gurpreet Singh Shergill, a farmer in Punjab and known as The King of Flowers. Gurpreet bought a revolution in the cultivation of flowers in Punjab and proved what others could not even think of.

Navjot Singh followed his brother’s suggestion and started gaining information about strawberry cultivation. He gained enough knowledge from social media and informative websites and then decided to start practising in the fields to have more practical knowledge.

I then went to Pune, Maharashtra, for acquiring more understanding of strawberry cultivation and visited various fields and met many farmers- Navjot Singh Shergill

There he obtained all the information about Strawberries like, the climate in which they flourish, making more plants from a single one, its primary plant and from where did strawberries come in India.

In India, the mother plant is imported from California, and then the following plants are made from this mother plant- Navjot Singh Shergill

After returning from Pune, he investigated the environmental conditions in Punjab for strawberry cultivation. He then brought 14-15 thousand plants from Pune and cultivated them in a half-acre land. The total cost summed to Rs 2-3 lakhs. He felt great but was also afraid to fail because of the market issues. However, when the fruits ripened, and Navjot took them to the market for sale, the demand for this fruit was sky-high. All his fears were converted into happiness.

I was very much delighted by the fact that all the people who stopped me from doing this business were now praising me; it was a moment of realization and pride as it took a lot of my money and time- Navjot Singh Shergill

After the continuous success of strawberry cultivation, Navjot realized that some of the fruits remained small while others were fully ripened, and therefore their prices were significantly lower in the market. He felt the urgent need to solve this problem.

There is a saying, “When a person falls and rises, he achieves success on higher levels.”

Then, he started processing the small fruits.

I acquired training from Krishi Vigyan Kendra, Patiala in fruit processing and started making 2-3 items- Navjot Singh Shergill

The harvesting of strawberries required labour; hence, Navjot hired people from his village for harvesting, sorting and processing. By doing this, Navjot created employment opportunities for the people living in his village. Further, he installed machines for processing and therefore started making processed items in the field only. He named the brand Coco-Orchard.

He made the following items-

  • Strawberry Crush
  • Strawberry Jam
  • Strawberry Barfi

All the procedures from processing to packing are taken along under the supervision of Navjot. The Crush and Jam are packed in glass bottles, and when the products are exported to the other states, the bottles are packed in cardboard boxes. The trays of 2 kg cost at least 500-600 Rs and contain sections, each weighing 200-250 gm.

I then started visiting Kisan Mela’s and set up my own stalls there- Navjot Singh Shergill

The stalls gained Navjot a lot of marketing and recognition. People started to wait for his products in the upcoming Melas. He met a doctor from the agriculture field during the Mela; this is a very precious moment of his life. The doctor praised him because he is making processed items out of strawberries, while most people do not know anything about strawberry cultivation. Navjot has a Facebook page named Coco-Orchard, where he provides all the information about strawberry cultivation and markets his produce.

Navjot is now acknowledged enough by the people that he does not have to go to any market to promote his products.

FUTURE PLANS

He wants to grow his strawberry business to an extent where he can grow this delicious fruit in a 4-acre land. Navjot wants to export his produce to foreign countries like Dubai as there the demand for strawberries is higher.

MESSAGE

Farmers who wish to grow strawberries must acquire complete information regarding the same before they start cultivation. Strawberry cultivation requires a lot of money and time and cannot flourish without supervision.

Jaskaran Singh

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This farmer has proved that even a common farmer can do something innovative, something new

Walking in a crowd never creates an identity for an individual, something new has to be done to create an identity. Where everyone was working on some old things, a farmer took the decision to do something different. This farmer, Jaskaran Singh, son of Baldev Singh, is a resident of village Kauni, Tehsil Gidderbaha.

Baldev Singh used to practice conventional farming in 27 acres. Due to the family farming business, Jaskaran Singh started working with his father at a very young age, due to which he was unable to look after his studies and for that reason he dropped his studies. The moment when he stepped up in the field, an invaluable relationship was built up with soil. From the very beginning, his father used to cultivate wheat and rice, but Jaskaran Singh had something else in his mind.

When I saw people growing crops other than rice and wheat, it was struck in my mind to do something unique- Jaskaran Singh

Keeping this thing in mind of doing something different, he decided to cultivate strawberries. This decision of Jaskaran disappointed his father very much. His disappointment was natural because planting a crop that is not familiar is a big step. But after assuring his father, he along with his 2 friends set up a strawberry farm in 8 acres. Due to insufficient information and lack of studies, there was a fear of getting failed but passion was on the top of head and a belief that hard work never goes in vain. Hence, he took a training of horticulture and started his business.

He did not face much hindrance in starting strawberry cultivation. Initially he bought seeds from Delhi with his friends’ advice. Farmers avoid strawberry cultivation as it is labour extensive and demands a hard work. Meanwhile, his friends decided to drop this business after realizing that knowledge about strawberry cultivation is not enough. One of them started doing business to secure his future and another is still in hardship for going abroad. But, this enthusiastic person was not going to drop this idea at any cost.

Young blood is coming in trap of colourful lifestyle of abroad and no doubt they are moving there for securing their future. Instead of moving out of country, I wanted to do something innovative in Punjab so that new generation would get motivated and they could secure their future here – Jaskaran Singh

The fruit of his hard work was even more than his expectation, due to which he turned his full attention towards this farming. After this, he planted Himachali variety of strawberry and now he buy seeds from the ‘Hub of Strawberries’ Pune. Jaskaran Singh sells his strawberries at the Mandis of Bathinda, Sri Muktsar Sahib and Malout.

Along with strawberries, Jaskaran also practice farming of muskmelon and cucumbers. He has made a good profit in just 4 to 5 years. Jaskaran Singh has developed his own vegetable nursery and is planning to make his own strawberry nursery.

The Water level is falling drastically so farmers should move towards drip irrigation system – Jaskaran Singh

Future plan

Jaskaran wants to do processing of strawberries and marketing of self-processed products in the future and to inspire other farmers for doing the same.

Message
“I want to say that the expenses of the farmers are increasing but there is not much difference in the price of wheat and paddy, so the farmers will have to do something different along with the conventional farming. In today’s time, we need to bring crop diversification in Punjab.”

Harnam Singh

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Story of a Man Who Chose To Stay in His Own Country and Do Something for His Motherland Instead Of Going Abroad

In Punjab, youngsters are besotted by foreign shores and migrating to abroad have become a status symbol and trend in the society. Despite having enough resources in their own motherland, today youngsters have foreign attraction and they prefer to go abroad and get settled there. For most of the people in Punjab, relocation to foreign countries has become a question of identity, even if they do not know what their goals are after going there. Yes earning money is easy in abroad, but not that easy.

With the same dream, a young man of Ludhiana, Mr. Harnam Singh was also planning to go Canada like his other friends, but in the middle, he dropped his idea. After the conversation with his friends, Harnam came to know that, life in abroad is not that easy, you have to work day and night, if you want to make money, moreover you have to stay away from your family. So after knowing their friend’s experience, he thought that, even after going abroad, if he has to face hardships in managing a simple living, then it’s better to live here with family and start doing something in his homeland only. He decided to continue his studies and also help his father in farming.

After that decision, he never looked back or let any second thought enter his mind. Today, Harnam Singh owns Namdhari Strawberry Farm which is stretched in 3.5 acres of land in his native place and is earning profits in lakhs. It all started in 2011 when his father went to PAU for the training of mushroom farming and while coming back he brought 6 seedlings of strawberry for the kitchen garden. And it is when the idea of the strawberry farming came in the mind of Harnam Singh. Gradually with the time 6 seedling became 20, 20 became 50, 50 became 100, 100 became 1000 and 1000 became lakhs. Today, they have around 1 lakh of strawberry plants in their farm. Moreover, to maintain the number of strawberry plants, he has also started cultivating strawberry seedlings in Shimla, by taking an area on rent. Mostly he avoids using chemicals and fertilizers in his farm and prefers natural way of farming. And for packing the strawberries he has packing machines and rest of the work is done by the workers (20-30), which he hires mostly in the season of strawberries. Their yearly production of strawberries is very huge, due to which Harnam has to sell some of the produce himself and the rest he sells to the shops or vegetable market of big cities.

In the meanwhile, Harnam never stopped studying and today he has a good list of academic degrees. He did Graduation in Arts, Diploma in Software Engineering, Diploma in Networking Engineering, and presently, he is pursuing Diploma in B.Sc Agriculture. He also helps the farmers by teaching and guiding them about the strawberry farming without charging them.

Currently, Harnam Singh is living in Ludhiana with his happy and small family (Father, Wife, One Daughter and One Son). His future plan is to expand the strawberry farm to a greater extent and make other farmers aware about the strawberry farming.

Message By Harnam Singh
“Harnam wants to convey the same message that he himself experienced in his life that if you have enough resources with you, then start utilizing it efficiently rather than searching it elsewhere. The youngsters of Punjab should start contributing to their motherland instead of going abroad because they can also earn good profit even by staying here.”