Tag: Women Empowerment

Navnoor Kaur

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A SPOON FULL OF JAGGERY- Navnoor Kaur  

This is a story of a young entrepreneur who is one of those successful young millennials who is setting a new standard for young people today. Before beginning her career as an entrepreneur, Navnoor Kaur worked for a total of three years as an employee in the corporate sector. She has a Master of Business Administration degree from IMT Ghaziabad. She was born into a service family from Ludhiana, Punjab. She is the first-generation entrepreneur in her family & has always been quite enthusiastic about the prospect of contributing to a socially impactful agricultural initiative throughout her career. She planned to take the initiative to go from refined sugar to jaggery with the assistance and backing of her family, friends, and mentors. Jaggery’s heavenly taste is what makes it popular. However, this naturally sweet food has enormous health benefits.

Navnoor’s curiosity led her to visit a number of jaggery plants, where she became aware of the presence of adulterated and unbranded jaggery in the market, which was produced under unsanitary circumstances, as well as the use of chemicals in the process of cleaning sugarcane juice.

But since there has been an abrupt change toward healthy living, she felt the need to add jaggery instead of sugar in order to maintain a healthy lifestyle. However, persuading others that this was the healthier option was the true challenge.

In the year 2019, Navnoor conceptualized her brand “Jaggercane,” and in the year 2021, she started testing the samples of her brand. After an overwhelming response, she began processing and selling her brand. Her plan was to encourage people to switch to jaggery, which is a more nutritious sweetener that, even when consumed in small amounts, may provide more than thirty percent of a person’s recommended daily iron consumption.
Navnoor and her co-founder, Kaushal Singh, who holds an MBA in Agribusiness from Punjab Agricultural University, Ludhiana, had the vision to transform jaggery from a “sad packaged good” sitting in the back of department stores into a trendy good that catches the eyes of the people and finds its way into the people’s hearts. Navnoor visited Kaushal Singh’s farm & found it to be very hygenic.

Using jaggery as a base, we boost the advantages of the product by adding nutritious value additions such as nuts and seeds, stated Navnoor and Kaushal.

They do not make any sacrifices in terms of quality and are certain that their goods are superior to those of their rivals due to the sanitary manner in which they are processed and the use of okra roots for the cleaning of sugarcane.
The results of their poll led them to the conclusion that most individuals do not like the taste of jaggery. Jaggercane creates goods that have increased value, are tastier, are stylish and new age, and are suitable for people of all ages. These items may even be consumed on a regular basis as snacks.

The vision of Navnoor and Kaushal is to replace sugar with jaggery.
Both parties noted that there are two avenues via which they generate revenue: business-to-business and direct-to-consumer.
“Selling to other businesses enables us to get immediate payment, as does our practice of white labelling. We use that money to build our brand in the direct-to-consumer market, which is expensive to do on your own.
In addition to this, they said that “even though we would be using better sweetener choices in tea and coffee, the snacks would still include refined sugar.”
In addition, Jagger Cane provides a variety of really delightful snacks that are high in iron and protein and can satisfy your craving for something sweet while still being good for your health.

Featured Products:  

  • Organic Jaggery Cubes
  • Organic Jaggery Powder
  • Almond Illaichi Jaggery Crumbs
  • Pumpkin Seeds Jaggery Crumbs
  • Crunchy Jaggery Granola
  • Coconut Jaggery Crumbs
The company operates based on a social impact-driven business model, and its leadership is comprised of purpose-driven women. Additionally, the majority of the workforce that is responsible for producing and packaging the company’s goods is comprised of women.
On the other hand, Jaggercane was recognised by Bhagwant Mann, the Chief Minister of Punjab, as one of the emerging startups in the state of Punjab. Jaggercane is now one of the rising businesses in Punjab.

Challenges 

Due to the fact that Navnoor did not come from a business background, she was confronted with a number of obstacles when she began from scratch, and the financial expenditures associated with marketing and processing were significant.

Message for farmers:

There is a great deal of room for improvement in all aspects of agricultural work today. The trend these days is for people to go back to their origins. To meet the ever-increasing demand, farmers shouldn’t put all of their faith in MSPs but should instead concentrate on developing some innovative solutions.

Smt. Madhulika Ramteke

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A social worker turned entrepreneur who encouraged women to be financially independent- Smt. Madhulika Ramteke

It is believed that only men can financially lead the house but some women break the stereotype and prove themselves that they are no less but equally capable. This is a story of one such social worker from Rajnandgaon, Chattisgarh.

Smt. Madhulika Ramteke comes from a community where caste discrimination is still deeply rooted. She experienced this difference between lower caste and higher caste while she was young and was not allowed to play with other kids. Then her father gave her the example of Dr B.R Ambedkar as how he changed his life through education and earned the respect he deserved. Madhulika then followed his steps and his teachings. She was a bright student throughout her schooling and encouraged other parents to send their daughters to school. She firstly taught her parents how to read and write and then helped other illiterate girls nearby her house.

Smt. Madhulika then took another step where she with other females of her village made a Self Help Group and started serving the village which was highly opposed by the men living in the village but later they realized that the ladies were working for the betterment of the village by organizing camps on serious issues like education, vasectomy, sanitation, drug use, conservation of water etc.

In 2001, she and her groupmates started a bank in which they deposit all the savings and named it ‘Maa Bamleshwari Bank’. This bank was fully run by women which made them feel empowered and used this money whenever they were in need. The total amount today in this bank accounts to ₹40 crores.

 Unity is very powerful, it is difficult to survive alone but in a group there is power. Whatever I am today is because of my group – Madhulika

In the year 2016, Madhulika and her Self Help Group made 3 societies. First included milk production of up to 1000 litre which they started to sell locally and to hotels and restaurants. Another society was for the cultivation of Hara Bahera which is an ayurvedic herb that helps in curing cough, cold and builds immunity, along with this they also cultivated rice but in smaller quantities. And the last society commenced with the cultivation of Sitafal and processing ice cream through it. The main objective of her behind all this was to make other women independent and increase their standard of living. She always thought of not only empowering herself but also women around her.

 Under the NABARD’s scheme Livelihood and Enterprise Development Programme (LEDP), 10 women including Madhulika founded a company with a contribution of 10,000 ₹ each and named it Bamleshwari Mahila Producer Company Ltd. The company now holds a share range of ₹100-₹10,000. This company manufactures vermicompost and vermiwash, these tw2o are the biological manures that increases soil fertility, increased yield and have no side effect on the environment. Madhulika once experimented on 2 patches of fields where she had put chemical fertiliser in one patch and vermicompost in another and she noticed that the product quality and taste was better in the field which had vermicompost. Other products are also manufactured here but hold a small production quantity such as agarbatti, herbal gulal made from Palash flower which is 100% herbal.

 As quoted by Smt. Madhulika Ramteke “We are earning for ourselves but by eating chemical sprayed food all the nutrients are lost, and our hard-earned money gets wasted on the medicines which are caused by the overuse of fertilisers”

                                                      Achievements

  • Awarded Nari Shakti Puraskar, 2021by President of India, Mr Ramnath Kovind
  • Akhil Bhartiya Mahila Kranti Parishad – 2017
  • Rajya Mahila Sammaan – 2014

                                               Future plans

She wants to open a new brand named ‘Gaonwali’ in which she and the self-help group will firstly manufacture haldi, Mirchi, dhaniya and then move on to manufacture other spices on a larger scale.

                                       Message to farmers

Looking at today’s farming practices which include nothing but the use of chemicals should be avoided but rather the use of organic manure should be opted by other farmers. She also talks about children putting their old parents in old age homes which is morally wrong. These are the same parents who took care of us when we were young and now when they need help in their old age, they shouldn’t be left alone but caressed the same way as we were by them.

Satya Rani

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SATYA RANI: A SELF-MADE WOMAN RISING LIKE A SUN IN THE FOOD PROCESSING INDUSTRY

When it comes to development, then there is no doubt that women are playing a major role in shaping and guiding the young minds of India. Even in agriculture field also women are not left behind, they are leading the way to sustainable and organic farming. Today, many Indian women from both rural and urban areas are aware of the issues related to chemicals used in farming and they are also working towards this cause. Satya Rani is also one of those women who is doing organic farming and is also actively involved in the food processing business.

With rising health issues and climatic change, food security has become a major challenge to deal with, and Satya Rani is one of the emerging agripreneur who is working towards this issue.

It was Satya’s childhood dream to contribute to the agriculture field and give back to nature. From the beginning, her parents always guided her and inspired her and finally the little girl’s dream was transformed into a woman’s vision.

There also came a bad time in Satya’s life, in which if there was any another girl, then she would have lost her confidence and hope easily, but Satya didn’t. Satya’s parents told her to stop her studies after 12th because of financial problems, but she was so determined towards her future that she told her parents that she will manage her higher studies on her own. She started part time job of making food roducts like pickles and chutneys and started selling it.

During this time she learned a lot of new things and her interest was increased towards food processing business. After completing her BA from Hindu Girls College, Jagadhri, she got the job of home science trainer in the same college. Soon after that she was married to Rajinder Kumar Kamboj in 2004, but after marriage also she didn’t give up her work. She continued her food processing work and developed many new products like mango laddoo, coconut laddoo, pickles, fruit jams, murraba and many other different types of laddoo. Her efficiency increased with the time resulting in good quality products and larger customer base.

Well, food processing is not the only field in which she excelled. From her school time, she was very active in sports and she was the captain of the Kabbadi Team. She was also very zealous towards her profession, and for her work, she even achieved Best Training Award by Hindu Girls College. Currently, she is doing organic farming on 1 acre of land and is also actively involved in dairy farming. She grows every type of seasonal vegetables with the help of her husband. Satya Organics is the brand name under which she is selling all her processed products (different types of laddoo, pickles, Jam, and Murabba)

In the coming time, she is planning to expand her work and make more revenue from it. She also wants to inspire other girls and women in the society towards food processing and organic farming, so that they can become self-dependent.

MESSAGE TO FARMERS-
“If God has given you everything – physically fit body and mentally fit mind, then you should work in a constructive direction and make use of strength in a positive way. Every person should recognize the hidden talent in themselves so that they can work towards it in benefiting the society.”

Kulwant Kaur

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“Behind every successful woman is herself”
– How Kulwant Kaur proved this quote absolutely true

In India there are many women who have extraordinary personalities, not citing the looks but their skills and confidence are what makes them amazing from the others. Nothing can stop them from accomplishing what they aim at, and the reason behind their unique persona is that they are the inspiration of themselves.

One such a woman who realized the calling and chose agribusiness as her future plan is Kulwant Kaur. As being from a farming background, Kulwant Kaur and her husband Jaswinder Singh were doing paddy and wheat farming and were also actively involved in dairy farming. From the beginning, family’s main focus was on dairy business, because they owned 2.5 acres of land and used to take land on the lease when necessary. With 30 buffaloes in the dairy farm, their milk business was flourishing very well and was more profitable as compared to farming.

Kulwant Kaur was very interested in agriculture and the trades related to it, and one day when she read about KVK Fatehgarh Sahib then she decided of joining it. She took fruit and vegetable management training of 5 days from there in 2011. On the last day of the training, she participated in a competition and won first prize in making apple jam and turmeric pickle. The first prize that she won there was her first achievement in her life, and this achievement made her so determined and inspired that she decided to start this work on her own. Her products were so good that soon she gained a good customer base.

Gradually her work speed, efficiency, and product quality got better with the time and turmeric pickle became the most in demand product of her. Later on, to enhance her skills she joined KVK Samrala for Phenyl, Soap, Amla Juice, Chutney and Pickle training. To make her training in use, she especially visited Delhi to purchase Amla juice machine. Very soon she grasped the technique of making aloe-vera juice, shampoo, gel, and hand wash from the same machine and after seeing the processed products she was enthused and gained confidence.

It was her confidence and achievements which always motivated Kulwant Kaur in doing more. Finally, Kulwant Kaur started manufacturing products at home and also marketed them herself. Her interest towards agribusiness drifted her more towards this field. In 2012 she became the member of PAU Kisan Club. And after that, she took every training given by them. Her interest towards farming was increased and slowly they reduced their dairy farm work.

Besides Paddy and wheat, now, Kulwant Kaur and her husband started growing mung beans, sugarcane, fodder crop, turmeric, aloe-vera, tulsi and stevia also. From turmeric, she is producing turmeric powder, turmeric pickle, and Panjeeri (sweet dry powder mixture made up of Bengal Gram Chickpea powder, Flour, and Clarified butter). Panjeeri and turmeric pickle are her most in demand products.

Well her journey was not that easy, she faced many problems also. She planted 1000 stevia plants out of which only half survived. As she knew that stevia cost is very expensive (Rs 1500/Kg) due to which it out of reach for common people. So, she found out a different way of selling it, she bought green tea from the market and mixed stevia in it and started selling it at Rs. 150 per 100 grams. Because of the stevia’s health benefits for diabetic patients, the tea was purchased by many local homes and other customers also.

Currently, she is manufacturing around 40 products and is selling it in the nearby market and in PAU fairs. She also has a product called Satras (made up of Tulsi, apple vinegar, honey, ginger, garlic, aloe-vera, garlic, and amla) especially for heart patients and it is very effective also.
Along with the skills, Kulwant Kaur also likes to be updated with all the latest farming machinery and equipment. She has all the farming machinery and, she uses laser leveller to level the fields. Her whole family is helping her and is working with her especially her husband. Her daughter is doing government job and her son is helping her in the business. Currently, the main focus of the family is towards marketing and less on agriculture. Her efforts in the agribusiness field have made her won first prize in Kisan Mela (Patiala) for turmeric products. Besides this, she also received Sardarni Jagbir Kaur Grewal Memorial Award at Kisan Mela (organized by Punjab Agriculture University Ludhiana in 2013)

Today whatever Kulwant Kaur has achieved that is only because of her own belief. In future, she wants to market all her products herself. She also wants to impart training to other women in the society so that they can stand on their own and be independent.

Message to farmers:
“Ladies should be productive in their free time because this helps in managing the home finances effectively. They should take advantage of the food processing training and step forward in the field of agribusiness. Agribusiness is a very profitable venture in which people can make money without any big investments.”

Pooja Sharma

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Story of A Strong Willed Woman Who Stepped Forward to Support Her Husband in Managing Family’s Livelihood through Farming

In our Indian Society, a notion has been deep rooted in our minds that woman should be at home and men should earn. But still, there are many women who bear the tag of bread earner very confidently in a positive way and help their husbands in running and supporting the house needs. One such a woman who is helping his husband in fulfilling her house needs is Pooja Sharma.

Mrs. Pooja Sharma is a rising agripreneur from the land of Jats – Haryana, and currently, she is the president of Kshitiz Self-Help Group and leading women of her village (Chandu) under her. By using the innovative farming technique she is producing 11 varieties of ready to cook and ready to eat items made up of soybean, wheat, maize, pearl millet, and corn.

The decision of making a move in the field of farming was taken in 2012 when Pooja Sharma (mother of three children) realized that her house needs aren’t going to be fulfilled with just his husband (Government Contract Employee) earnings, and now it’s her responsibility to support her husband.

She joined KVK Shikoupur and told them to teach her things that will help her earn a livelihood. She took training from there and learned innovative farming techniques. There she learned how to process the soybeans and other cereals so that it can be directly used for eating. And after taking this training she encouraged other women of her neighbourhood and village to take the same training.

In 2013, she established her own small manufacturing unit of roasted soybeans at home and also involved other women of her village in her venture and slowly expanded her business. She also made a self-help group by the name Kshitiz SHG and involved and encouraged more women of her village to join it. By collecting all the savings of the group’s women, she purchased three more roasting machines. And after some time she collected more money and purchased two more machines.

Currently, their group has 7 units of manufacturing machines. The machines were expensive according to their budget but still, they managed and it cost them around Rs. 16,000 and Rs. 20,000 per piece. She has 1.25 acres of land and she is actively involved in farming also. She grows mostly those crops of pulses and cereals, so that, she can process it and use it later for selling purpose. She is teaching the same thing to other women of her village also to use their land effectively because it can benefit them in the future.

Along with the team of 11 women today she is processing and selling more than 11 varieties of products (millet khichadi, millet laddoo, roasted wheat grains, roasted sorghum, roasted soy beans, roasted Bengal grams) which are ready to eat and cook (wholesome packets of nutrients) across the states and country. With the willpower, Pooja Sharma has helped other women of her village to gain self-reliance and confidence.

For her, it has been a long journey to reach where she is today and she has faced many challenges also. Now they have setup the machines at their home, so that women can operate it at home when they are free; and in their village, as power cuts are very frequent, so they have divided their work according to that; some women dry up the beans, some clean them and the rest of the women roast and grind them.

Currently, the big problem that Pooja Sharma and group face sometimes is language barriers (English). Because when it comes to communicating with big companies then they realize that in which skill they are lacking the most and that is education. But they are not discouraged by it and are trying to work on it. Apart of manufacturing food items, she is also helping women acquire training in stitching, farming and other activities they are interested in.

Her future plans are to expand his business and inspire more women and make them independent so that they don’t have to be dependent on others for money. For her passionate work and effort, she has been awarded a cash prize of 50,000 and a citation certificate for innovative farming techniques with Pandit Deendayal Upadhyaya Krishi Puraskar from Zone II comprising states of Rajasthan, Haryana, and Delhi. She is also a member of ATMA SCHEME and she has also received appreciation by the Governor- Kaptan Singh Solanki, for making protein-rich food items.

MESSAGE TO FARMERS-
“Wherever farmers cultivate cereal, pulse or any crop, there they should create a group of those women who are just doing household work and train them to use the produced crops for making good things by processing them, so that they can sell those things in the market and get a good price for it.”

 

Sunita Devi

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How a Dynamic Mother-Daughter Duo Is Attracting People towards Their Handcrafted Phulkari Products

In our Indian society, from the beginning men are considered as the subject matter and the ruling head member of the family, who earns the livelihood for the family. On the other hand, women are given the label of homemaker and a person who is quite helpful, polite and is responsible for making everything (clean clothes, food, clean home, etc.) available to the family members on time. Well, these trends were followed in the beginning and not at present. Today many successful women have come up as an inspiration for the society and are playing roles of both man and woman for their family, and turning the world upside down.

A couple of two such women, which are originated from a small village (Chanarthal Khurd) of Fatehgarh Sahib, Punjab, are today running their own successful phulkari business by leading a group of 10 women from their village. This couple of women are a “Mother-Daughter Duo” which manages every functioning of the business very smoothly. The head of the group is Sunita Devi (mother) and Beant Sharma (daughter). Beant as being an active, young and communicative member, is the one who represents the group on every platform.

In 1996 Sunita Devi’s husband expired and for the family, it was a distressing situation. Since then it became very difficult for the family members to survive. But, gradually with the time Sunita Devi and her children recovered from that shock and start peddling slowly, to make their life smooth and get back on the track. They faced many difficulties and crossed many hurdles to reach where they are today.

Anganwadi tried to help the women of that village on a local level and formed a self-help group in 2012. And Sunita Devi’s daughters were the member of this self-help group. They were working so hard on every piece of the phulkari suit, dupatta, shawls, and jackets, but they were not getting the real worth of their produced products. Nothing was properly managed. So, in one of the PUNFED meeting, Beant Sharma expressed her and other women’s problems; after that two groups were created in May 2017 – “SHRI GURU ARJAN DEV SELF HELP GROUP” and “DEVI ANNAPOORNA GROUP”. Sunita Devi was made the president of “SHRI GURU ARJAN DEV SELF HELP GROUP” and Beant was the re-presenter of the group. Well yes, it was a group effort, but Beant’s willpower and Sunita Devi’s strength to support her daughter is what helped in the formation of this group. And when love and skill work together, it is expected to get a masterpiece.

Earlier, due to financial crisis Beant and other children were forced to stop their studies in the middle, but now as the things are going good, Beant and other girls are planning to continue their studies. Beant has planned to pursue BA privately from Punjabi University.

In Sunita Devi’s family, there are total six members, four daughters, one son and she herself. Son is working with Honda City in Gujarat on the contract basis and the four daughters are supporting the mother in running their group. Beant is the active one, out of all the four and represent the group in different events and exhibitions. Now Sunita Devi and Beant are connected to a large mesh of customers and they sell their products themselves to their customers and get the right value of their produced goods. Beant is a young girl and she is well-aware about the current marketing trends and she is also following them. She is connected with all the customers through WhatsApp group and you can get their phulkari by just ordering them and it will get delivered at your home. The handcrafted products made by this group are really very beautiful, unique and best in quality. They buy their raw material from Sirhind and make phulkari suit, dupatta, keyrings, book markers, shawls, jackets and other home decor things out of it. In future, they are planning to come up with more phulkari products with creative designs.

Message By Mother-Daughter Duo
“A woman has the potential of doing everything, it’s all about the inner strength and determination. So never underestimate yourself and always try to make your skill useful to yourself. One of thing that make the woman stronger is education. Every woman should study and complete their education in order to be updated and aware of the current situation of the world.“

Kamla Devi Shokeen

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Rousing Story of a Woman Who Started Her Entrepreneurial Business after Her Retirement And is Successful Today

In India, when a person reaches the retirement age, then his age is almost around 60. And the most common mentality of Indian people after the retirement is, no work after retirement. Because everyone has their own dreams for their golden retirement age- some people want to go on vacations, some people just want to relax and live a normal peaceful life, and some people choose the spiritual path. But there are very few people who like to choose their hobbies and interests after their retirement and pursue it as their second career. One such woman who also didn’t give up after her retirement and started her own business is Kamla Shokeen.

Kamla Shokeen, a woman who is still young by her spirits, started her entrepreneurial career after her retirement. But before getting retired, she was a Physical Education teacher for 39 years in Government School. She had the hobby of pickling berries from the beginning, so after retirement, she thought of changing that hobby into a business, and today she is running her own successful pickle business by the brand name KAMAL AACHAR.

Kamla Shokeen began her pickle business 7 years back in 2010 after getting retired from her teaching profession. And to make her pickles business more professional, she took pickle making training from PUSA Branch- KVK Ujwa under Kamkaji Mahila Kutir Udyog. After getting certification from there, she gathered the deprived and poor women of her village Dichaon Kalan, which is in Najafgarh district, to start her own pickle making and selling business. Today her fruit farm is scattered in 2.75 acres of land, in which she has grown Jujube (Ber), Carissa carandas (Karonda), Indian gooseberry (Amla), Java Plum (Jamun), and Guava trees for pickle making. And she manages all the work with the help of few workers. To maintain the good yield of the trees she never uses chemical fertilizers. She only uses vermicompost (kenchue ki khaad).

By qualification, Kamla Shokeen is MA in Political Science, but when she started pickle business after retirement, at that time, then she never felt that the work she is going to do is low grade or not of her level. Even her husband- Mr. Mulchand Shokeen, who is a retired director from GDA; two sons, out of which, one is pilot and other is an engineer by profession; one daughter- who is a doctor by profession; and two daughter-in-laws- both are teachers by profession, supported her in her venture.

Today, she is 69 by age, but her gusto of pursuing her hobby never went down since day one after her retirement. Kamla Shokeen always tried to give her best efforts, during her teaching career and as well as for her pickle business. She even received “Best Teacher Award” for her teaching from the school. And after starting the pickle business she was also awarded by PUSA for Best Quality of Aachar.

Generally, she visits events, exhibitions, and fairs to sell her handmade pickles, but to make her products available to more people she has opened a small shop in her house. Most visited fairs, where she earns the most profit by selling her pickles are Pragati Maidan and PUSA Fair. In a year she earns more than 60-70,000 from her pickles business. And in the future, she is planning to include more varieties in her pickles collection- like mango and lemon. Whenever someone comes to her for guidance related to pickles making business, she never refuses them and always provides true advice and suggestions. Till now she has suggested many people to take training from PUSA so that, they can also start their own business.

Message By Kamla Shokeen
“Rather than sitting idly on a chair all day long and doing nothing, it’s better to make yourself useful. I started working after my retirement because, I had the interest in pickling and I didn’t want to be bored. From my pickle business, I’m also able to support the poor people of my village. According to me, every woman should use her skills and hobbies to make herself independent even after the marriage, but before that they should complete their education. ”

Maninderjit Kaur

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How A Woman’s Fascination towards Creativity Led Her to Be a Successful Entrepreneur

It is said that, when you have the passion, then take the action and magic will happen. Well, this is a very true saying. A woman with the same attitude, followed her passion and today she is running a successful business.

Maninderjeet Kaur – a usual woman who always was fascinated with the creative handwork from her childhood, and later on, in her teenage, stitching and embroidery became her hobby. As her passion for creativity and her hobby grew more steadily, it made her feel like she should learn this skill professionally, and this ultimately led her to pursue Diploma in Stitching after her education (10th passed).

After marriage, generally, women think about spending a good time with their better half, getting settled with their family responsibilities and spending time with their kids. But this was not the case with Maninderjeet Kaur. It is not that, she hasn’t fulfilled her responsibilities, but at the same time, she also gave equal importance to her interest also. Currently, she is living happily with her family in Zirakpur and also running her business.

Twenty years ago Maninderjeet Kaur started Maninder Silayi Center and later on gave a label name to her business called Kohinoor, which today has prospered to a very successful business cum workshop. And to reach every big thing you have to start from small. Maninderjeet Kaur started by teaching stitching and embroidery to few girls at her home. Soon, she got recognized in the locality and many women and girls started visiting her for tailoring lessons. Finally, her degree came to work, she rented an area where she started giving tailoring lessons. She taught her students to stitch designer suits, bed sheets, pillow covers, kitchen cloth bag, grocery shopping bag, mats and many more things. Today there are total 60 girls under her, some of them are trainers and the rest are students who are still learning.

In her stitching centre, she has 15 stitching machines from which she teaches around 10 courses- stitching, fashion stitching, quilt making, bed sheet making, painting, embroidery (machine/handmade both), cooking, and different types of bag stitching. Her tailoring centre and classes are so popular that even educated women who are working as a doctor, engineer, and nurse take out time from their busy schedule to learn from her. Usually, she charges Rs. 500 for stitching course and 600 to 1000 for painting course to normal students. But sometimes she doesn’t charge to girls and women who are from a weak financial background and don’t have enough money to pay for the course. Moreover, she provides stitching material from her side to them, so that they can learn the skill and earn for themselves.

In the beginning, when she started her business, her quality work bring her a good customer (a shop in Chandigarh called VIVCO) and she partnered with them. She purchases clothes in bulk from VIVCO, wash them, make different items from it like bed sheets, pillow covers, bags, suits in her workshop and send all those products to VIVCO so that they can further sell it in the market. This whole process was generating good profit to her business. But around three years ago, in 2014, VIVCO closed their business, and it impacted Maninderjeet Kaur’s business severely. Till then she is facing hindrances in running her business smoothly because she doesn’t have a proper commercial platform to sell her workshop produce in the market. Despite all these hardships she never felt demotivated, and even today is she gets any opportunity or chance, she actively participate in it and gives her 100%.

Today Maninderjeet Kaur is in her mid-60s, but her inner passion has not diminished yet. She still teaches her student with full of energy and enthusiasm. According to her, she is still growing and learning which is helping her to add more products to expand her business. She attends every type of exhibition or event to make her brand more popular and gain the ideal audience.

Maninderjeet Kaur has been stitching clothes and doing embroidery since her teenage but never had she thought that this would someday turn into a full-fledged business for her. She is tailoring her way to success and the identity she has earned today is because of her zeal to continue her interest. For now, she is focusing on improving her revenues to maximize the profit and also to take her business on greater heights.

Message by Maninderjeet Kaur
“A woman should never suppress her skills and interest because of other reasons. Because those skills and interest can help her earn livelihood tomorrow in difficult times. Moreover knowing an additional skill is never a disadvantage, sometime in future that skill will definitely come to work. And whenever you get the opportunity, never miss it and always take advantage of it.”

 

Paramjit Kaur

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How a Woman with the Zest of a Female Sikh Warrior Is Covering the Milestones to Become a Rising Entrepreneur

Women have contributed a lot in the past for the community along with men, but oftentimes women contribution is overlooked. In India, there were several women who ruled, taught and served the country, their community and their people in the past. They have managed organizations, guided communities and led revolts against the enemies. And all these accomplishments are admirable in their own right. These Female Warriors were great inspiration for women before and even today. One such woman who is inspired by a great female Sikh warrior- Mai Bhago, and is a rising entrepreneur is Paramjit Kaur.

Paramjit Kaur is a woman of strength and faith, who took the first step of establishing Mai Bhago group in her village Lohara (Ludhiana). She started this group in 2008 and since then she is devoting her most of the time in expanding the business and adding and refining the products. Well, there is no doubt that being a woman in the man’s world and establishing a business of their own is no cake walk. It was Paramjit Kaur’s willpower and her family support which helped her in forming the group.

Behind the startup of every good thing, there is a guiding force, similarly, behind the Paramjit Kaur’s motivation of starting her own group was a social activist Suman Bansal, who helped her in getting one-month free training in homemade food products in the Punjab University of Ludhiana. And after that, she never looked back. Today, she has 16 members under her and she guides everyone personally.

Products made by Mai Bhago group are seven types of squashes, perfumes, jal-jeera, phenyl, body moisturizing balm, sabzi tadka, honey, herbal shampoo and mango chutney. Paramjit Kaur herself visit the market to buy the raw material of all the products. Everything made by Mai Bhago is handmade and they use machines for extracting the fruit juice, packing and sealing the food products.

• All the squashes are made from very natural process using the fruit extracts and give the taste of real fruits;

• Perfumes are made from different types of roses and contain the natural essence of rose fragrance;

• Jal-jeera powder which will give you a refreshing taste;

• Pure honey extracted from a very natural process;

• Herbal shampoo which does not contain any type of chemicals;

Well, these are just a few to mention, in future, they are going to come up with more natural and herbal products.

Paramjit Kaur is just 10th passed but her achievements and determination to do something on her own, has won her award and prize money of Rs 50,000 from Captain Kawaljeet Singh on the 55th celebration of Cooperative Society. She has also won appreciation award from the Punjab Agriculture University of Ludhiana for her admirable work. Apart of this, she is actively involved in events, exhibitions, and committee that are for the welfare of farmers, self-help groups, and entrepreneurs. She and her husband are the secretary of Cooperative Society and make decisions in helping the needful people. She is also an active member of Kisan Club and attends monthly meeting and farmer fairs regularly to be updated about the new things and technology in the farming field.

Despite being involved in so many activities and her business, Paramjit Kaur never neglected her children and family responsibilities. She always took complete care of her kid’s education and wants them to go for higher education and do great in their life ahead. Currently, her son is pursuing diploma in electrical and her daughter has done BA and now she is pursuing MA. Her kids are interested in supporting her business in the future and whenever they get time from their studies and college, they assist her in attending events and exhibitions.

Apart from her busy world, she has some hobbies for which she is very much eager and excited, and that is the kitchen gardening and teaching religious music to kids. No matter how much busy she is, she always makes out time from her busy schedule to contribute to her hobbies. She loves to do gardening and she has a small kitchen garden for it, where she grows seasonal vegetables (lady finger, eggplant, bitter gourd, chili etc.) and herbal plants (Aloe Vera, tulsi, sage, thyme, mint etc.). She is also very passionate about teaching religious music, musical instrument and how to read Guru Granth Sahib to the kids. In the evening, nearby children visit her and learn from her very eagerly how to play harmonium, sitar, and tabla. And she provides all these lessons free of cost.

Paramjit Kaur is a great inspiration for the other ladies of her village. She always wanted to do something on her own, because according to her doing something on her own makes the woman confident and independent. Even she never stopped her daughter from doing anything which will lead her to be an individualistic and self-regulating personality in the future. Nowadays, she is promoting her group through different platforms and is planning to expand it to a huge level.

A very true line said by Shad Helmstetter-

“It is the big choices we make that set our direction. It is the smallest choices we make that get us to the destination.”

So it is totally up to your choice, what path you chose and where you reach. And Mrs. Paramjit Kaur has already chosen her path.


Message by Paramjit Kaur
“Today every woman need to be independent and self-assured in order to survive the world. Learning to support yourself is a major element of any success you hope to achieve. Females should recognize their skill and stand up on their feet to financially, mentally and emotionally support themselves, because in the end, you will have yourself to fall back on.”

Raksha Dhand

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Story of a Woman Who Is Helping Phulkari Artisans in Showcasing their Rich Cultural & Artistic Work

Gone are the days when women were only bonded to work in the kitchen and were financially helpless. Earlier there were very few people who rarely acknowledged the fact that women were as good as men in parameters like hard work, intelligence quotient, and leadership skills.

Today also there are many women who are confident, passionate and have the enormous fire in their bellies and brains to take on the best in the business and beat in the real game. One such smart woman who is leading a self-help group cum business by using the creative skills of phulkari workers is Raksha Dhand. She is trying her best to keep the art of phulkari alive with new design trends and innovation.

Raksha Dhand is a resident of Chamkaur Town of Punjab and the president of Genda Self-Help Group. She formed this group in 2010 with the unity of 16 Phulkari workers. And after her phulkari handcrafted material cluster was approved by the Development Commissioner Handicraft (New Delhi), she never looked back. She started with a boom in upturning the Punjab’s traditional handicraft. After getting the approval, fashion designers were specially sent from NIFD to train the skilled workers under this group. Total 25 days of training was given to fully skilled workers, and gradually their work started getting admiration from the people. Slowly her group’s effort gained good numbers of customers and she started earning good profit. Today Raksha Dhand has its own shop with the name of Chamkaur Sahib Phulkari House in the same town where she lives and she sells cloth material designed, embroidered and crafted by her Genda Self-Help Group workers in the shop. Her son is supporting her with the work and all the exhibitions and events.

There was no compulsion, family pressure or financial problem which led Raksha Dhand to form a group and start selling their product. It was Raksha Dhand’s passion of showcasing the rich cultural and artistic history of Phulkari artisans and craftsmen and also to be independent. She always tries to motivate her group members and help her workers in making the use of different phulkari techniques combined with beautiful and vibrant designs to make the most attractive and unique phulkari suits, dupattas, shawls, jackets, and other products.

Currently, Raksha Dhand is living with her full-fledged happy family including husband, two sons, and daughter-in-law. Out of two sons, the younger one is settled in Australia and the elder one- Harsh Dhand is helping her mother in her business. Under her Genda self-help group, she also teaches other women the art of phulkari, so that they can also craft phulkari material and become self-independent. She buys raw material from the Ludhiana market and gives it to the workers under her group and workers spend their day-&-night to produce exceptionally beautiful phulkari products; as soon as they are done with the work, Raksha Dhand pays them on the spot. She doesn’t wait for the customers to buy the products because the workers working under her are all women and are from humble families and they also have to run their livelihood. She understands the situation of working women under her and that’s why she always pay them the right price for their work.

Future Plans:

In the future, she is planning to expand her business and make their handcrafted work get available to the people on the global level. Recently they have contacted India Mart to make a deal with them and sell their products through their website.

Message by Raksha Dhand
“Every woman should be independent and do what she likes. Because if you are determined to build a future for yourself then nobody can stop you. I’m trying to give the women in my society a future, if you are also capable of doing so then take a step forward in helping the deprived females who come from poor background and teach them how they can use their skills and be independent and self-regulating.self-regulating.”

Amandeep Kaur

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Story of a Young Girl with Budding Skills Trying to Stand on Her Own Feet & Make Her Identity in the Society with Her Culinary Skills

It is said that those who want to achieve something in their life, for them only a small motivation or inspiration is enough. God has sent everyone with a gift box, only a few of them open their package and identify their hidden talent, and most of the people never dare to do that due to lack of confidence. But a girl from Moga dared to recognized her talent and stand on her own feet to become independent.

Amandeep Kaur a 25 year old girl from Lande ke Moga is a budding entrepreneur, who is trying to make her own identity in the society. As we know that behind every leader, there is a struggling experience which provokes them to reach that spot, same is with Amandeep. She is a young and enthusiastic soul similar to other girls, but her determination is what makes her stand out from others. Currently, she lives with her brother and mother, her father passed away quite a long time ago. And due to the financial crisis, she stopped studying after 10th. But as we all might have heard, those who are meant to do something great and stand out from all the crowd, they cannot be stopped by any kind of difficulties.

Today, Amandeep is leading a group of 7 girls known as Swati Women Cooperative Society, and under this brand name she is taking little steps towards success. Behind the formation of this group, there is hand of female philanthropist Mrs. Sundara, she only gave a small inspiration and that was enough for Amandeep to gather the rest of the girls and start up with their own business of homemade pickles and chutneys.

Amandeep Kaur explained that how Mrs. Sundara herself visited their village (village name) in 2003, gathered them (group members) and make them aware that what capabilities they have and how they can make their skills useful to themselves, instead of sitting idle. She also help Amandeep and other girls by enrolling them in the training of making homemade products like pickles, chutney and many other food products and also motivated them to study further.

Amandeep is not only working to earn and support her family but also to make her own identity in the society. She is very passionate about the work she is doing and she has also planned to pursue her education in the field of home culinary so that she can come up with different food products to sell it in the market. Name of the other girls’ are- Parminder, Baljeet, Ranjit, Gurpreet, Channi, Manjit, Pawandeep; these girls are very young, in their early twenties or below, but due to some circumstantial situation, they all have dropped out of their education in the middle. But they still have the zeal and enthusiasm to continue their study, explore new things, earn their own livelihood and be independent. All the girls are very fervent about their work and are interested in continuing their study along with SWCS business.

Amandeep and all her group members are very hard working and know how to manage their work efficiently. They buy all their raw material from the market (sabzi mandi) themselves for making pickles, chutney and fragrant waters. They make more than 10 variety of pickles, 2 types of chutney, 3 types of fragrant water and candies also.

Everything is handmade by them and is purely natural without any preservative. Pickles, chutneys, and candies made by them are very delicious and original in flavor and will remind you the taste of your grandmother’s hand.

Some of the most selling products are Mango Chutney, Lachha Nimbu Pickle, Ginger Pickle and Garlic Pickle. They visit as many exhibitions and events as they can to sell their handmade natural products; and other than that they personally visit different societies and committees of different districts to sell their product. Till now they have covered Fategarh, Firozpur, Ludhiana, and Moga, and in the coming time, there will be more cities. Usually, they use to make nearly 100 boxes of each pickle containing 1 kg each per day.

Currently, the group total income in only 20000 per month and it is very difficult for them to manage in such a tight cash flow. The reason behind this problem is they don’t have any proper platform to sell their product and also very few people know about Swati Women Cooperative Society. Well, according to them this is just the beginning and these types of hardships are never going to demotivate them or stop them from what they are doing.

Message by Amandeep Kaur (PRESIDENT OF SWATI WOMEN COOPERATIVE SOCIETY)
“Every girl should recognize their skill and use them wisely to be independent on their own. Today, women should not be dependent on others, they should be self-determining and self-regulating. Because it feels good when you have power in your hand to fulfil your own wishes. And education is very much necessary in enlightening and guiding the correct path. Working and being independent makes you feel special and confident of what you are. So, every girl should complete their education and choose the path which interests them and can help them to earn a good living.”

Gurdev Kaur Deol

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Story of a Woman Who Is Leading a Change in the Women Society through Entrepreneurship

Over the years, women in India, have made a substantial impact and achieved success in most of the sectors, but still, there are many women who are way behind and are just confined to the household work. Today, we need to promote women to be a great part of the workforce and develop their skills. Because women have the power to accelerate the growth of country’s economy. And the best way to empower the women is by entrepreneurship not by charity. There are many people working voluntarily to promote women empowerment, but the best person who can empower a woman is a woman herself. One such woman who is working in the interest of womankind and encouraging them to be independent is Mrs. Gurdev Kaur Deol.

Gurdev Kaur Deol is a progressive farmer and president of Global Self-Help Group. Born and brought up on the land of Punjab, she was a strong-willed girl from the beginning. She was very active and enthusiastic, and always wanted to take initiative in helping her female counterpart and make them feel empowered.

Like other women, she was also married after completing her studies (MA- B.Ed. from G.H.G. Khalsa Colleges, Gurusar Sadhar, Ludhiana). But after her marriage, she realized that this is not all, for what she is meant for. In 1995 she started beekeeping with 5 boxes and 1999 she also started marketing self-made products like pickles, chutneys, etc.,

In 2004 she came in connection with PAU, and then she comprehended that, so far she had only theoretical knowledge, so she gained practical knowledge from PAU. She also became a member of Beekeeper Association of PAU. After doing this much on her own, she realized that she has to make other women of her society aware of their capabilities. So, in 2008, she formed a cooperative society by gathering 15 women of her village and named it Global Self-Help Group. She helped all the women of her group get enrolled in the PAU training program so that they can learn proper skills.

In the beginning her group started making pickle, chutney, jams, honey, sauces, squash juices and murraba. Soon her group started earning a good profit and after 6 months, the bank offered them the loan for their work. They expanded their work bit by bit and also started organic farming and added more products to their collection.

In 2012 she partnered with NABARD and got her group registered with them and turned it into an NGO, and after that, her group members started processing their work. After registering up with NABARD she was assigned a target to form 100 self-help groups more, to promote and encourage women to develop their skills and be independent. Till now she has made 25 groups and PAU is also helping her in making more groups. In 2015 she registered Global Self Help Group with Farmer Producer Organization. Till now she has connected more than 400 women and men and formed separate groups of them.

Today NABARD is also supporting her group by providing funds, so that she can provide practical training free of cost to unprivileged and needy women and make their groups. She always approaches a woman by telling her to start making recipes for her own family, children, and relatives. Because she thinks, if a housewife cannot meet the needs of her home, then how will she do the same thing outside.

Currently, Mrs. Gurdev Kaur Deol is living in Village Dasmesh Nagar, Ludhiana with her husband Mr. Gurdev Singh Deol, and is successfully running her group and guiding other women and farmers to do better.  Till now she has total 32 products including organic pulses, lentils, squashes, and spices. Beekeeping is one her favourite hobby and now her group has 450 boxes of honey bee boxes. She also does dairy farming and makes milk products for selling purpose. They also purchase organic pulses from the farmers, pack them and sell them. She sells all the products made by her group under the name of Global Agro-Food Products. She is earning good profits by Global Self Help Group.

In future, she is planning to open a shop in the name of her group, so that she can establish a proper platform to sell her products, and she also wants to connect the farmers from Himachal Pradesh for the trade of organic pulses, vegetables, and maize etc.,

Till now she has achieved many awards and achievements for her work. Some of them are listed below-

• Sardarni Jagbir Kaur Award in 2009
• State Award from Agriculture Department under ATMA Scheme in 2010
• National Award for Dairy Farming in 2011
• State Award To Global Self Help Group from NABARD in 2012


Message by Gurdev Kaur Deol
“Gurdev Kaur has a special message for the farmers who have less land. If a farmer has 3-4 acres of land, then they should start growing vegetables and pulses on it by following natural farming method, instead of wheat and paddy. Because organic farming can help them earn more profit in a safe way. And every woman should start using her skill and be productive.”

Manjula Sandesh Padvi

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How This Woman Single-handedly Proved Organic Farming Profitable For the Community and Her Family

Manjula Sandesh Padvi looks like an ordinary farmer, but her knowledge related to organic farming and her life struggle is way beyond that. Living in a small village Wagsepa, district Nandurbar of Maharashtra, she not only cultivate land organically but also fulfils her family needs and educate her daughter from the farm income.

Manjula’s husband left her 10 years back at that time, she had two options to do with her life, first one was to feel bad for her circumstances, gain sympathy and look for another person’s support; the second choice was to stand up on her own and become her own support. She chose the second option and today she is an independent organic farmer.

There was also a time in her life when her health was not responding well to her body needs. At that time, she was going through a heart-treatment, in which her heart valve was replaced, but she never lost her hope. After recovering from the surgery, she took a loan from the saving group and planted a motor pump in her field. To make the soil more fertile, she chose bio-fertilizer in place of chemical fertilizer and pesticides.

The money that she got from various government policies was a good amount for her and she spent it wisely by purchasing a pair of bulls. And now she uses the bulls to cultivate her land by hoeing it. She grew maize and sorghum and got good yield as well.

Manjula Says- “Yield of crops grown in the fields nearby is less than mine. Last year we grew maize but our yield was much better than them because I am using biofertilizers and others using chemical fertilizers. This year also I am growing maize and sorghum”

Public Service System located in Namburdar district has been a great help to Manjula in her farming venture. They have created 15 saving groups in her area, and through these groups, they collect money and provide loans to the farmers in need. They especially encourage non-chemical and organic farming. One more group of which Manjula is taking advantage is Indigenous Seed Banks, she takes seeds through these groups and practices diversified farming of vegetables, fruits, and cereals. Manjula’s daughter Manika is proud of her mother and she always supports her.

Today, women play a major role in the farming field, from sowing seeds to conservation and storage of crops. But when farming gets mechanized then women generally fall out of this category. But, Majula Sandesh Padvi never made herself handicapped and turn her weakness into strength. Single-handedly she took care of her farm, her daughter and her house needs. Today she has made her daughter well-educated and capable enough to earn and live a good life. Presently her daughter- Manika is working as a nurse in Jalgaon.

Women like Manjula Sandesh Padvi act as the powerhouse for rural India, women like her motivate other women to be strong and chose sustainable farming for better future. Today, we need more Manjula Sandesh Padvi, if we want our future generation to live healthy and without any scarcity.

Sustainable farming is the need of the hour because chemicals are decreasing the fertility of the land and making the underground life polluted, moreover chemical use also increases the cost of farming, which increases the debt and forces farmers to commit suicide.

We need to learn from Majula to protect our water, soil and environment by adopting organic farming.